Andria Borba

Reporter at KPIX CBS5
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San Francisco, California, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter
      • Oct 2013 - Present

      Writing compelling, clear and concise articles for a fast-paced environment for CBS San Francisco, CBS Owned and Operated stations across the country and CBSN (a 24 hours digital streaming service. Creating urgent and accurate news stories on tight deadlines throughout the day. Experienced in breaking down complex technology. health and scientific stories into language digestible by a broad consumer audience. Outstanding skills in managing and delivering communications for a large audience during a crisis. Managing field crews and in-house staff with time management - creating and producing stories for broadcast and digital using audio and visual elements to make engaging content. Developing creative strategies to utilize social media not only for engagement -- but content generation and sources. Researching complex issues in a short amount of time with exceptional skill presenting facts in a conversational, engaging manner. Mentoring young journalists, helping them break into the news industry and develop their skills. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Reporter/Fill-In Anchor
      • Aug 2009 - Oct 2013

      Lead and drove key investigations into the uncovering of graves from a pair of serial killers known as the "Speed Freak Killers" in San Joaquin County -- delivering justice and closure to families of long missing persons. Served as lead reporter uncovering information on the disappearance of a young child in Stanislaus County - in a tight, deadline driven environment for not only local news, but also CNN and Headline News. Broke down complicated legislative stories from the State Capitol into engaging, well-researched into easily digestible stories for broadcast and digital consumption. Developed strategies to tell stories creatively on tight deadlines to grab viewers attention both in the broadcast and online. Communicated with viewers and sources via social media -- developing and driving interest in the newscast and uncovering new stories and lead through interaction. Presented live, on-camera reports in the field and the studio. Show less

    • Reporter
      • Jan 2007 - Mar 2009

      Reported and wrote compelling, clear and concise scripts in a fast paced environment on exceptionally tight deadlines - often producing three stories a day for early and late evening newscasts. Presented live, on-camera reports in the field and studio Reported and wrote compelling, clear and concise scripts in a fast paced environment on exceptionally tight deadlines - often producing three stories a day for early and late evening newscasts. Presented live, on-camera reports in the field and studio

    • Weekend Anchor/Reporter/Producer
      • Dec 2002 - Jan 2007

      Covered all newsroom roles in a small station gaining a vast depth and breadth of experience -- in a pre-digital world where deadlines were even tighter and more fast paced due to lack of full internet connectivity. Produced early evening newscasts, served as bureau chief reporter for Tehama County and ultimately anchored and produced weekend shows solo -- serving as managing and assignment editor, writer, on air talent and even weather anchor. Covered all newsroom roles in a small station gaining a vast depth and breadth of experience -- in a pre-digital world where deadlines were even tighter and more fast paced due to lack of full internet connectivity. Produced early evening newscasts, served as bureau chief reporter for Tehama County and ultimately anchored and produced weekend shows solo -- serving as managing and assignment editor, writer, on air talent and even weather anchor.

Education

  • California State University-Long Beach
    Bachelor of Arts (B.A.), Journalism
    1998 - 2002

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