Head of Digital Analytics

• Jan 2022 - Present

Practice Lead Analytics Solutions, Global Team

• Feb 2020 - Dec 2021

• Developed and implemented a comprehensive analytics strategy that aligned with business objectives and improved customer acquisition and retention • Conducted deep-dive analytics on customer behavior and website performance, resulting in improved customer engagement and increased digital sales • Developed and executed effective testing and optimization strategies, resulting in improved website conversion rates and increased customer lifetime value • Collaborated with cross-functional teams of data analysts, product managers, and marketers to deliver data-driven insights and recommendations Show less

Director of Analytics and Conversion Optimization

• Mar 2016 - Feb 2020

• Led cross-functional teams to identify and prioritize digital analytics projects • Conducted data analysis to support business decision-making and drive business growth • Implemented successful A/B testing and conversion rate optimization strategies that increased digital sales • Conducted deep-dive analytics on customer behavior and website performance, resulting in improved customer engagement • Developed and maintained complex data dashboards to provide real-time insights into business performance • Communicated data insights to clients in a clear and concise manner, resulting in improved decision-making and business results Show less

Head of Online Analytics and Conversion Optimization

• Apr 2015 - Mar 2016

Led the team driving data insights and conversion rate optimization program globally.

Head of Online Sales and Web Analytics

• Apr 2014 - Apr 2015

Led the global online analytics team with three areas of responsibility:• Web Analytics: provide actionable insights & recommendations, implement and support analytics solutions (primarily Adobe Analytics/ Omniture), prepare reporting & analysis, carry out internal trainings, implement TMS, bring into action global scorecards• Sales Analytics: deliver regular and ad-hoc reporting & analyses, provide recommendations, develop forecasting and business models, develop and deploy analytics layer (OLAP)• Conversion Optimization: improve websites performance (mainly sales wise) through best practices implementation and A/B/Multivariate testing Show less

Sales and Web Analysis Group Manager

• Mar 2012 - Apr 2014

• Strategized wide web analytics enterprise implementation, developed and published KPI’s and dashboards • Carried out individual and group trainings on Adobe Analytics (Omniture SiteCatalyst, Discover/ Ad hoc, Report Builder, Data Warehouse)• Promoted analytics best practices across business and product organizations• Provided sales reporting and delivered analyses worldwide, established global sales performance reporting• Performed ROI, actuals and forecasts, and internal performance analysis for various business segments and channels • Delivered data-driven insights and strategies using sales and digital analytics, customer experience and business intelligence tools• Worked on data driven conversion rate optimization, UX and online sales growth Show less

Senior Web Analyst

• 2010 - Mar 2012

• Implemented and maintained Adobe Analytics (Omniture) globally. Performed 20+ training sessions on sales and web analytics for Online Sales, Digital Marketing and Customer Support divisions• Designed and implemented a comprehensive multi-level worldwide reporting for Online Sales division• Developed and deployed online sales forecasting models in EMEA and Russia• Deployed a number of tracking methods for sales reporting and “revenue share” deals execution• Helped to implement best UX practices on websites to increase conversion rate globally Show less

Web Analyst

• 2008 - 2010

• Determined a system of KPI’s for Online Sales division and deployed essential tools to measure and work on them• Implemented Adobe Analytics (Omniture SiteCatalyst, leading web analytics solution) on 20+ company’s websites• Designed and developed numerous web analytics reports for marketing and online sales managers• Conducted 10+ seminars and expert sessions for the employees within the company. Trained them on how to leverage Adobe Analytics (Omniture SiteCatalyst, Discover, ExcelClient, Data Warehouse)• Helped optimizing Paid Search and Affiliate Marketing programs• Invented License Renewal Center infrastructure and implemented it on the key websites (nowadays it serves millions of customers worldwide)• Implemented 50+ changes on the websites to increase conversion rate• Supported all international online teams with expertise in sales and digital analytics Show less

Digital Marketing Specialist

• 2007 - 2008

Delivered digital marketing strategy execution for one of the leading companies working on assessment of workplaces, occupational safety and health • Developed and successfully delivered digital marketing strategy • Performed 50+ PPC campaigns in Google AdWords, Yandex Direct and Begun • Managed SEO activities and achieved top 3 in Google and Yandex SERPs within 3 months • Maintained the company’s website and conducted onsite promos, conversion rate optimization, UX enhancements • Actively worked with web analytics tools (Google Analytics, SpyLog) to monitor the performance of the website and online marketing channels (Paid Search, SEO) Show less

Co-founder

• 2007 - 2008

Founded two startups selling household chemicals and digital electronics. • Built project concept, developed digital strategy • Invented and applied practically a new method of website/products promotion that allowed the company to become the leading online seller of household chemicals in Russia • Designed and developed websites using Adobe Photoshop and Zend Studio (10 websites and 1 online store working on Apache, PHP + MySQL) • Performed 50+ PPC and SEO campaigns, achieved top 3 SERPs in Google, Yahoo, Yandex, Rambler • Performed ongoing web analytics (Google Analytics), reporting, and actions to be number one in the niche Show less

Senior Web Developer

• 2006 - 2007

Led development of financial management and project management systems for one of the RUSAL daughter companies • Developed Reporting and Budgeting modules and improved core components • Designed and developed Project Management System • Implemented 30+ UX improvements based on the customer feedbacks and industry best practices Led development of financial management and project management systems for one of the RUSAL daughter companies • Developed Reporting and Budgeting modules and improved core components • Designed and developed Project Management System • Implemented 30+ UX improvements based on the customer feedbacks and industry best practices

Founder

• 2004 - 2006

Founded one of the biggest Russian online bulletin board nets. • Designed a concept, developed and managed business strategy • Developed a web based infrastructure and websites that served about 70k+ customers daily (apache, php, mysql) • Implemented project monetization strategy • Provided internet marketing in online channels (SEO, Paid Search, Email Marketing, onsite promotions) • Delivered UX and business data-driven enhancements based on web analytics (SpyLog, Hotlog, in-house DB & analytics) Show less

Web Developer

• 2004 - 2004

Inspectorate R was merged with Inspectorate International. Multinational group with capabilities in an extensive range of commodities, providing independent inspection, sampling and testing services. Joined the company as a professional web developer (html, css, xml, js, ajax, php, mysql) to work on the CRM system. • Developed a number of modules including the one for certificates issuing process • Gathered feedbacks from the customers to improve UX for the operational efficiency • Improved UX Show less

Co-founder

• 2003 - 2004

Founded a web design studio where focused on web development and digital marketing • Developed a CMS for small and medium size sites, built SaaS for internet marketing purposes • Developed and released 7 websites • Delivered digital marketing for the clients: developed and deployed SEO and Paid Search programs, website content marketing, delivered web analytics with recommendations to business Founded a web design studio where focused on web development and digital marketing • Developed a CMS for small and medium size sites, built SaaS for internet marketing purposes • Developed and released 7 websites • Delivered digital marketing for the clients: developed and deployed SEO and Paid Search programs, website content marketing, delivered web analytics with recommendations to business

Head of Information department

• 2003 - 2003

• Developed the first B2B Tender Trading System for railway industry in Russia (1000+ clients) • Designed a development strategy that allowed to reach business goals by the number of clients and sales • Conducted SEO activities and 30+ PPC campaigns. Reached top 3 in the SERPs of Yandex and Rambler search engines • Worked with third-party (SpyLog, Hotlog) and in-house web analytics solutions • Issued a monthly magazine about railway market (3000 subscribers all over Russia) • Developed the first B2B Tender Trading System for railway industry in Russia (1000+ clients) • Designed a development strategy that allowed to reach business goals by the number of clients and sales • Conducted SEO activities and 30+ PPC campaigns. Reached top 3 in the SERPs of Yandex and Rambler search engines • Worked with third-party (SpyLog, Hotlog) and in-house web analytics solutions • Issued a monthly magazine about railway market (3000 subscribers all over Russia)

Online Marketer

• 2002 - 2002

Led web design and digital marketing at the leading Russian aviation institute • Redesigned the website • Developed a dynamic JavaScript menu for the website • Provided a few usability tests involving friends of mine • Developed and successfully deployed SEO and website content strategy Led web design and digital marketing at the leading Russian aviation institute • Redesigned the website • Developed a dynamic JavaScript menu for the website • Provided a few usability tests involving friends of mine • Developed and successfully deployed SEO and website content strategy

Junior specialist

• 1999 - 1999