Experience

lifecell Ukraine

• Ukraine
• Telecommunications
• 700 & Above Employee

• Leading Marketing Communications Specialist

  • Dec 2010 - Present

  Core competences: - Promotion of both existing and new products and services - Annual brand plan development and implementation - ATL-activities control, local communication production (TV, Radio, OOH) - BTL-projects development and implementation - Involvement in rebranding and repositioning of life:) brand - Working directly with external creative agency to execute programs and projects - Working out of marketing materials in support of brand positioning - Ensuring consistent brand messaging through all communication channels - Measuring, reporting, and analyzing campaign/project results, making recommendations in order to enhance future programs and projects - interaction with commercial team and initiate local promo activities - Managing the workflow - Budgeting Show less



The Coca-Cola Beverages Ukraine

• Ukraine, Kyiv

• Brand Manager of Burn and Gladiator energy drinks

  • Aug 2009 - Mar 2010

  Core competences: - Strengthening the brand positions on national level, MS growth - Annual brand plan development and implementation - New brands, sub-brands launching (NPD) - Implementation of advertising campaigns, managing creative and advertising agencies - Measuring advertising campaign effectiveness - Monthly brand KBI and brand health indicators analysis - Market segmentation and TM positioning - Budgeting - Subordinates development and coordination (5 people) - Project management with different functions involvement (production, quality, marketing, procurement, sales, etc) - Sales forecasting and sales achievements monitoring (monthly/weekly) - Conduction of market and consumer research, cooperation with research agencies - Close work with commercial team (commercialization plan, coaching, training programs, sales incentive, trade incentive) - Creation and production control of standard and non-standard POS-materials Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• JBM Garnier Fructis

  • 2007 - 2008

  Core competences: - Implementation of new product launches and maintenance of growth of pillar products; - Execution of local advertising creative material adaptation (TV, press, outdoor, internet, POSM); - Implementation of media agencies recommendations; - Initiate promo and trade marketing plans for products with further implementation - Development and implementation BTL activities, national promos and KA promos; - Successful adaptation of new product packaging and product innovations - Follow up and control of new and excising products (factory-warehouse-partners’ warehouse) shipment - Market analysis, interpretation of consumer data and further recommendations to management (AC Nielsen panels, SOS, KA MS and sell-out, sell in data, partner’s sell-out); - Active interaction with other departments to support marketing objectives; - Management PPP budget for products; - Sales forecast accuracy control; - Control of slow moving and obsoletes, Out of Stock and Overstock situations - Field visits and store checks in order to solve occurring setbacks ASAP - Interaction with commercial team and set up of local promo activities involving commercial budget - Track market trends, and competitors’ performance (range of products, communication Activities, mergers and acquisitions) - Reporting to International marketing (HO) and share required data; brand performance results presentations (at least twice a year) - Local Media editions cooperation for further PR support - Secondary data researches; brief, control and supervise, primary data research if required - Control of local Media and Creative agencies (5 permanent account managers) - Monthly preparation of Marketing news and presentation to the sales team - Workflow management Show less