Andrey Oreshin
Chief Revenue Officer (CRO) at OPEN Group- Claim this Profile
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Bio
Experience
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OPEN Group
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Russian Federation
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Staffing and Recruiting
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1 - 100 Employee
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Chief Revenue Officer (CRO)
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Oct 2020 - Present
- standardization of work with current and future customers and coordination of its implementation in sales channels, customer management, marketing and communications- developing a growth strategy with the implementation team and the board of directors- creating accountability within the company, through the development of appropriate indicators and the coordination of the KPI system- maintaining close relationships with key customers- control of the revenue funnel and potential customers, if necessary, making adjustments to ensure sustainable growth- definition of both short-term goals and the formation of a long-term strategy, including income forecasting- Track strategies and processes throughout the revenue cycle from customer acquisition to customer engagement and success- training individuals and teams in sales and revenue management Show less
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Group Key Account Manager
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May 2018 - Sep 2020
- implementation of the launch of merchandising outsourcing projects in the Russian Federation- implementation of federal / national programs for merchandising outsourcing- formation and management of the merchandising structure on the territory of the Russian Federation- building a team according to the needs of the client- building a reporting system- setting up communication/business processes within the project team- tactical management of entrusted merchandising outsourcing projects- managing the monthly profit of the project- monitoring the achievement of goals and economic efficiency of entrusted projects- organization of interaction with related departments Show less
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Key Account Manager
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Jun 2017 - Apr 2018
- implementation of key customer management activities- project implementation control- operational and strategic management of the Field Force- ensuring quality workflow with the client- participation in negotiation campaigns with new clients- management of risks- rational management of the entrusted budget
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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Regional Manager
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Mar 2015 - May 2017
- regional team management- formation and planning of the budget, control of expenses- building long-term partnerships with all key retail customers, distributor representatives- collection, preparation and transfer of analytical information on the territoryconducting joint visits- preparation of a sales forecast in the territory, coordination and control of its implementation
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Regional Distribution Manager
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Jan 2013 - Feb 2015
- development of partnerships with distributors- development of business plans- Ensuring the fulfillment of distribution, sales and profit targets in the region- assessment and analysis of the position of the company and competitors- organization of the process of conducting marketing activities- effective cooperation with distributor supervisors- resolving issues related to the organization of product deliveries
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Area Manager
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Oct 2011 - Dec 2012
- development of the territory, fulfillment of sales plans and growth of market share- implementation of trade marketing activities- building and maintaining partnerships with key customers- managing a team of territorial representatives for trade marketing
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Territory Marketing Representative
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Apr 2008 - Sep 2011
- work with retail outlets in the assigned territory- establishing and maintaining partnerships with clients- making product displays to increase the company- development of the territory and conclusion of contracts for equipment, marketing activities, etc.- promotion of a category of goods in retail outlets- control of the availability of a full range of products at points of sale and cooperation with a distributor- monitoring of active participants
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