Experience

Бизнес-IT интегратор RedSys

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• Директор по рекламе и PR

  • Aug 2015 - Present



ЗАО "Эр-Стайл"

• Москва, Россия

• Директор по рекламе и PR

  • Feb 2014 - Jul 2015



Фонд научной, научно-технической и инновационной деятельности "Энергия без границ" ("ИНТЕР РАО")

• Москва, Россия

• Пресс-секретарь Фонда "Энергия без границ" ( "ИНТЕР РАО")

  • Jul 2012 - Nov 2013



SPN Ogilvy PR

• Moscow, Russian Federation

• Account director

  • 2010 - 2012

  • Project management for AMD - world IT leader in the manufacture of processors for desktop, notebooks and server. • PR and MarCom support of AMD in Russia, Ukraine, CIS. • Develop and implement a Communications Strategy for the B2B and B2C audiences. • Develop PR and marketing plans on a quarterly basis with the necessary analysis of the information environment, detailed action plan, budgeting, human and time resources. • Organization of information cooperation with the media. The realized program has put the client to #1 place in the media mentions among competitions. • Execution of the PR and marketing plans: organized and hosted 16 events for the press, for partners, for consumers and sellers. The activities are devoted to new products, new marketing initiatives. • Review programs of AMD product in the media, bloggers and consumers. This activity has provided more than 230 product reviews in the media. 25 awards were awarded for client’s products. • Development of client’s communications in the media. Develop media contacts database, attract media interest for the activities of client and its product, attract media interest for the first person. The base contact is about 500 participants from 300 media in Russia and CIS. • Organize and conduct 32 interviews and comments in the business and trade press in 2011. • Organization and management of projects in social networks. The discovery and promotion of company page, the development of activities aimed at promoting the client's page on social networks. Prepare content for social networking page. Realized work allowed for 5 months in 2011 to draw the page the client ~5,000 followers. Client’s page has entered the Top-25 among technology companies in Facebook (Russia). • Implementation of client marketing projects aimed to work with consumers. Creative development and organization of events and promotions at point of sale, co-promotion marketing activities with partners, marketing activities with the suppliers. Show less



Formoza

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Head of PR

  • Aug 2004 - Jan 2010

  PR management for one of the largest PC producer in Russia • Planning and implementation of the PR-strategy • Collaboration with audiences, В2В and В2С clients: Media, corporate customers, dealers, employees, personal customers. • Budget planning for PR and advertising and implementation. • Making good relations with media – business, social, political, special, computer and internet media. • Brand and products promotion within high competition. • Comments and interview making for business media – Vedomosti, Commersant, RBC-Daily and others • Events planning and implementation. Creative developments for federal advertising and PR on TV and in printed media. • Writing and editing of information materials of the company: press-releases, news, articles, booklets, catalogs, etc. • Writing and editing articles for media. • Content creation for corporate site. • Company participation in exhibitions - "Svyazexpocom", “Photoforum", InterOp, etc. • PR development for company’s partners. • Corporate periodicals production (circulation - 200 000) • Chief Editor of corporate newspaper. • Sponsorship: festivals, exhibitions, tournaments, etc. • Speaking for audiences: partners, clients, journalists. • Representative role, etc. Show less