Andrey Denezhkin
CCO (Creative Director) at UGC Ninja- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Bio
Serguei Lyovin
Andrey worked in my team, and as a Creative Producer he made a significant contribution to helping TikTok in Eastern Europe unlock revenue from new clients and grow the share of wallet of the existing ones. His responsibilities included regular educational sessions on TikTok creativity for clients and agencies, creative audits, development of original ideas and writing scripts, supervision of production, brainstormings with clients, etc., and he single handedly managed complex project from a brief to a ready ad. Many campaigns that were creatively led by Andrey demonstrated impressive ROI. Andrey is a team player, he is affable and humble, but at the same time he always sets ambitions goals for himself and looks for new ways to apply his creativity and develop professionally. He also regularly speaks at industry events, and his expertise is recognised and valued by his clients and peers. Andrey can bring a creative spark to any job he undertakes, and I am confident that he will make any team stronger
Serguei Lyovin
Andrey worked in my team, and as a Creative Producer he made a significant contribution to helping TikTok in Eastern Europe unlock revenue from new clients and grow the share of wallet of the existing ones. His responsibilities included regular educational sessions on TikTok creativity for clients and agencies, creative audits, development of original ideas and writing scripts, supervision of production, brainstormings with clients, etc., and he single handedly managed complex project from a brief to a ready ad. Many campaigns that were creatively led by Andrey demonstrated impressive ROI. Andrey is a team player, he is affable and humble, but at the same time he always sets ambitions goals for himself and looks for new ways to apply his creativity and develop professionally. He also regularly speaks at industry events, and his expertise is recognised and valued by his clients and peers. Andrey can bring a creative spark to any job he undertakes, and I am confident that he will make any team stronger
Serguei Lyovin
Andrey worked in my team, and as a Creative Producer he made a significant contribution to helping TikTok in Eastern Europe unlock revenue from new clients and grow the share of wallet of the existing ones. His responsibilities included regular educational sessions on TikTok creativity for clients and agencies, creative audits, development of original ideas and writing scripts, supervision of production, brainstormings with clients, etc., and he single handedly managed complex project from a brief to a ready ad. Many campaigns that were creatively led by Andrey demonstrated impressive ROI. Andrey is a team player, he is affable and humble, but at the same time he always sets ambitions goals for himself and looks for new ways to apply his creativity and develop professionally. He also regularly speaks at industry events, and his expertise is recognised and valued by his clients and peers. Andrey can bring a creative spark to any job he undertakes, and I am confident that he will make any team stronger
Serguei Lyovin
Andrey worked in my team, and as a Creative Producer he made a significant contribution to helping TikTok in Eastern Europe unlock revenue from new clients and grow the share of wallet of the existing ones. His responsibilities included regular educational sessions on TikTok creativity for clients and agencies, creative audits, development of original ideas and writing scripts, supervision of production, brainstormings with clients, etc., and he single handedly managed complex project from a brief to a ready ad. Many campaigns that were creatively led by Andrey demonstrated impressive ROI. Andrey is a team player, he is affable and humble, but at the same time he always sets ambitions goals for himself and looks for new ways to apply his creativity and develop professionally. He also regularly speaks at industry events, and his expertise is recognised and valued by his clients and peers. Andrey can bring a creative spark to any job he undertakes, and I am confident that he will make any team stronger
Experience
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UGC Ninja
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United States
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Advertising Services
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1 - 100 Employee
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CCO (Creative Director)
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Jan 2023 - Present
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TikTok
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United States
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Entertainment Providers
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700 & Above Employee
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Creative Producer
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Dec 2020 - Jan 2023
Innovative Client Services: Introduced Creative Audits and Creative Workshops, yielding exceptional results: Fintech client: Optimized creatives, $12,000 USD investment. Dating client: Impressive $24,000 USD investment. Efficient Team Onboarding: Streamlined onboarding for seamless integration and productivity. Project Management Pro: Oversaw 70+ projects, both internal and external. Creative Initiatives Leader: Led end-to-end project development from concept to post-production. Geographical Expertise: Managed comprehensive creative coverage in UAE and Israel markets. ROI-Driven Commercials: Achieved remarkable ROI, e.g., 717% for Dating client, $4,000 USD investment resulting in $28,697 USD spent. Thought Leadership: Engaged as a speaker in webinars, seminars, and summits. Strategic Business Developer: Proactively secured new production opportunities, fostering growth. Client Collaboration Expert: Enhanced client satisfaction through deep-dive collaborations. Education & Training: Conducted 400+ workshops, empowering teams with industry knowledge. Diverse Creativity: Created commercials, music jingles, and innovative concepts. Trend Analysis Leader: Monitored industry trends and established trend alerts hub. Portfolio Expansion: Ventured into external cases, diversifying our portfolio. TikTok Impact: Achieved 80% adoption among Russian music labels on TikTok. Vertical Expert: Produced 20+ vertical snapshots, offering industry-specific insights. Team Development Champion: Enhanced team proficiency in key areas. Community Engagement: Active contributor to the TikTok Sound Camp initiative. Show less
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JAMBL
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Germany
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Software Development
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1 - 100 Employee
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Creative Producer
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Feb 2020 - Sep 2020
1. Producing content for social media 2. Managing shootings. 3. Working with creators 4. Community managment 5. Writing scripts 6. Managing motion designers, sound designers and ect. 1. Producing content for social media 2. Managing shootings. 3. Working with creators 4. Community managment 5. Writing scripts 6. Managing motion designers, sound designers and ect.
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BUBBLE Comics
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Russian Federation
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Book and Periodical Publishing
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1 - 100 Employee
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Creative Producer
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May 2019 - Jan 2020
1. Creating viral content for the Social Media 2. I've created two popular channels with zero budget. One of them has 180000 subscribers, 2 million likes and 500000 a week. Another one has 76000 subscribers, 1,1 mil. likes and 400000 views a week. 3. Full spectre of production from idea to content. 4. Creating a cartoon idea, scripts, creating charecters, finding and managing a team, managment of motion and sound designers. First episode got 1.2 mil. views in 3 days. 5. Creating partnership relations with one of the biggest social networks TikTok. 6. I've created a HashTag challenge that got 34 million views. 7. Celebreties managment. 8. Cooperation with popular singers, bloggers, actors and ect. Such as Goody, Annet Say, Klava Koka, Dava, Anastasia Cekuls, Radio Energy, Blackstar label and ect. 9. Project managment 10. Creating a promotional strategy for one of the biggiest Russian movie on Netflix and the most popular Russian superhero movie "Major Grom". Show less
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ByteDance
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China
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Software Development
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700 & Above Employee
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Content Management Specialist
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Sep 2018 - Dec 2018
1. Checking the content for compliance with the rules of the platform 2. Promotion of content 3. Creating Viral Videos 4. Creating a strategy to promote the platform in Russia 5. Training new staff 6. Negotiating with popular bloggers and their full supervision on the platform 7. Study of the platform and interests of users, in order to create a formula for introducing new premium users 8.In parallel with the aforementioned powers, I moderated the content on this platform, developed a strategy for promoting certain users and promoted them, communicated with clients and helped them create viral videos Show less
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WorldStar HipHop
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Entertainment Providers
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1 - 100 Employee
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Content Management Specialist
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Feb 2018 - Jun 2018
Developed brand awareness and composed online content Publishing, editing content Manegment of media project Comunication with agencies,partners and celebreties Maneged official Youtube , instagram, twitter groups and the website of the project with 19000000+ users Analyzed reviewed and reported on promotional campaign effectiveness to maximize results Developed brand awareness and composed online content Publishing, editing content Manegment of media project Comunication with agencies,partners and celebreties Maneged official Youtube , instagram, twitter groups and the website of the project with 19000000+ users Analyzed reviewed and reported on promotional campaign effectiveness to maximize results
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Education
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Московский Государственный Университет Путей Сообщения (МИИТ)
Bachelor's degree, International comunications -
RUT
Bachelor's degree, International relationship -
Московский Государственный Университет Путей Сообщения (МИИТ)
Bachelor's degree, International comunications