Experience

Supra Footwear Company

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President of Sales, The Americas

  • Feb 2018 - Present

  Function: International commercial sales executive that leads teams of key account & specialty sales representatives, distributors and licensees throughout the Americas regions. KEY ACCOMPLISHMENTS: • Creates and implements national and regional trade programs to achieve assortment optimization, sell-in effectiveness and sell-thru maximization. • Directly leads & mentors all sales personnel, while leading internal cross-functional planning, development, marketing, and strategic… Show more Function: International commercial sales executive that leads teams of key account & specialty sales representatives, distributors and licensees throughout the Americas regions. KEY ACCOMPLISHMENTS: • Creates and implements national and regional trade programs to achieve assortment optimization, sell-in effectiveness and sell-thru maximization. • Directly leads & mentors all sales personnel, while leading internal cross-functional planning, development, marketing, and strategic committees. • Effectively balances the coaching and career development for sales team with delivering upon KSGB’s gross revenue and net margin goals. • Launched MAP policy and brand equity enforcement program within the US marketplace. Show less Function: International commercial sales executive that leads teams of key account & specialty sales representatives, distributors and licensees throughout the Americas regions. KEY ACCOMPLISHMENTS: • Creates and implements national and regional trade programs to achieve assortment optimization, sell-in effectiveness and sell-thru maximization. • Directly leads & mentors all sales personnel, while leading internal cross-functional planning, development, marketing, and strategic… Show more Function: International commercial sales executive that leads teams of key account & specialty sales representatives, distributors and licensees throughout the Americas regions. KEY ACCOMPLISHMENTS: • Creates and implements national and regional trade programs to achieve assortment optimization, sell-in effectiveness and sell-thru maximization. • Directly leads & mentors all sales personnel, while leading internal cross-functional planning, development, marketing, and strategic committees. • Effectively balances the coaching and career development for sales team with delivering upon KSGB’s gross revenue and net margin goals. • Launched MAP policy and brand equity enforcement program within the US marketplace. Show less



Fox Head, Inc.

• Director of Sales, North America

  • Apr 2016 - Feb 2018

  Function: North America sales leadership role responsible for the success of teams that manage Major Chain & Specialty Channels, as well as Sales Operations within the Company largest global Lifestyle business unit. KEY ACCOMPLISHMENTS: • Mentors and develops team of Sales Managers, Key Account Managers, Operations Manager and Sales Reps. • Effectively leads collaborative planning processes and execution with Product Creation, Merchandising, Product Design and Marketing… Show more Function: North America sales leadership role responsible for the success of teams that manage Major Chain & Specialty Channels, as well as Sales Operations within the Company largest global Lifestyle business unit. KEY ACCOMPLISHMENTS: • Mentors and develops team of Sales Managers, Key Account Managers, Operations Manager and Sales Reps. • Effectively leads collaborative planning processes and execution with Product Creation, Merchandising, Product Design and Marketing departments for Company growth and for creating a shared vision. • Crafted sales growth incentive programs, channel and assortment tiering strategies, and a comprehensive 5-year plan to deliver maximum profitability and consumer value. Show less Function: North America sales leadership role responsible for the success of teams that manage Major Chain & Specialty Channels, as well as Sales Operations within the Company largest global Lifestyle business unit. KEY ACCOMPLISHMENTS: • Mentors and develops team of Sales Managers, Key Account Managers, Operations Manager and Sales Reps. • Effectively leads collaborative planning processes and execution with Product Creation, Merchandising, Product Design and Marketing… Show more Function: North America sales leadership role responsible for the success of teams that manage Major Chain & Specialty Channels, as well as Sales Operations within the Company largest global Lifestyle business unit. KEY ACCOMPLISHMENTS: • Mentors and develops team of Sales Managers, Key Account Managers, Operations Manager and Sales Reps. • Effectively leads collaborative planning processes and execution with Product Creation, Merchandising, Product Design and Marketing departments for Company growth and for creating a shared vision. • Crafted sales growth incentive programs, channel and assortment tiering strategies, and a comprehensive 5-year plan to deliver maximum profitability and consumer value. Show less



Oakley

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Channel Sales Manager, Traditional Sports - National Accounts at Oakley

  • Jul 2015 - Apr 2016

  Function: Brand’s sales leader & steward to internal and external stakeholders within national channel that includes the following accounts: Dick’s Sporting Goods, Hibbett Sports, The Sports Authority, Academy Sports + Outdoors, Bass Pro Shops, Cabela’s and more. Leads the team’s vision, go-to-market strategies, and multi-category growth deliverables. KEY ACCOMPLISHMENTS: • Sales channel results +18% above year 2015 goal for Oakley optics / apparel / accessories / footwear. •… Show more Function: Brand’s sales leader & steward to internal and external stakeholders within national channel that includes the following accounts: Dick’s Sporting Goods, Hibbett Sports, The Sports Authority, Academy Sports + Outdoors, Bass Pro Shops, Cabela’s and more. Leads the team’s vision, go-to-market strategies, and multi-category growth deliverables. KEY ACCOMPLISHMENTS: • Sales channel results +18% above year 2015 goal for Oakley optics / apparel / accessories / footwear. • Leads team of 6 Key Account Managers and 2 Sales Coordinators with retail account collaboration toward exceeding internal sales goals. • Pioneered and implemented growth-driving trade incentive, volume tiering, and category bundling programs.

• Channel Sales Manager, Action Sports - National Accounts at Oakley

  • Jan 2012 - Jul 2015

  Function: Sales Leader with national channel that includes the following accounts - The Buckle, Lids, Finish Line, Zumiez, Tilly’s, PacSun, World Duty Free Group, DSW, Amazon and Zappos. Leads team planning, forecasting, strategy and execution. KEY ACCOMPLISHMENTS: • Sales channel results +16% above year 2014 goal for Oakley optics / apparel / accessories / footwear. • Coaches, inspires and empowers team of 3 Key Account Managers and 1 Sales Coordinator to exceed their business &… Show more Function: Sales Leader with national channel that includes the following accounts - The Buckle, Lids, Finish Line, Zumiez, Tilly’s, PacSun, World Duty Free Group, DSW, Amazon and Zappos. Leads team planning, forecasting, strategy and execution. KEY ACCOMPLISHMENTS: • Sales channel results +16% above year 2014 goal for Oakley optics / apparel / accessories / footwear. • Coaches, inspires and empowers team of 3 Key Account Managers and 1 Sales Coordinator to exceed their business & developmental goals toward continued career advancement. • Prospected, initiated and partnered with premier headwear retailer: Oakley performing above class average. Performance Awards  Identified by Sr. Management as a top quadrant performer (highly effective and & highly promotable).

• Key Account Manager - National Accounts

  • May 2010 - Jan 2012

  Function: Sales management of large national account portfolio (Sporting Goods / Outdoor channel), comprised of Dick’s Sporting Goods, Hibbett Sports, Academy Sports + Outdoors, Bass Pro Shops, Cabela’s and The North Face. Became category leader through a shared vision with retail-partners, strategic & tiered product assortments, enhanced merchandising, and staff training. KEY ACCOMPLISHMENTS: • Delivered more than $26,000,000 in Oakley brand’s annual retail sales and +34% growth… Show more Function: Sales management of large national account portfolio (Sporting Goods / Outdoor channel), comprised of Dick’s Sporting Goods, Hibbett Sports, Academy Sports + Outdoors, Bass Pro Shops, Cabela’s and The North Face. Became category leader through a shared vision with retail-partners, strategic & tiered product assortments, enhanced merchandising, and staff training. KEY ACCOMPLISHMENTS: • Delivered more than $26,000,000 in Oakley brand’s annual retail sales and +34% growth versus previous year. • Pioneered Oakley’s cross-category merchandising program in the world’s largest sporting goods retailer. • Merged web training platform + sales contest that delivered short and long-term category growth. Performance Awards  Promoted to National Channel Sales Manager role.



U.S. Smokeless Tobacco Co., an Altria Company

• Brand Manager, Copenhagen

  • Apr 2009 - Feb 2010

  Function: Successfully builds and launches national product introductions for the category’s top selling brand. Manages extensive market research and analysis with internal departments, and advertising & design agencies. Led and developed retail promotion programs, product packaging projects, event marketing strategy, and federal regulation compliance initiatives. KEY ACCOMPLISHMENTS: • Reversed eleven consecutive years of share loss on $1 Billion brand through equity, new… Show more Function: Successfully builds and launches national product introductions for the category’s top selling brand. Manages extensive market research and analysis with internal departments, and advertising & design agencies. Led and developed retail promotion programs, product packaging projects, event marketing strategy, and federal regulation compliance initiatives. KEY ACCOMPLISHMENTS: • Reversed eleven consecutive years of share loss on $1 Billion brand through equity, new products, and value delivery. • Implemented marketing initiatives that resulted in the brand regaining number one position in the category. • Pioneered the company’s consumer value delivery system and national promotion programs. • Led the largest integrated new product launch in company history, Copenhagen Long Cut Wintergreen (2009). • Led the development and go-to-market strategies for two national product launches in 2010. Show less Function: Successfully builds and launches national product introductions for the category’s top selling brand. Manages extensive market research and analysis with internal departments, and advertising & design agencies. Led and developed retail promotion programs, product packaging projects, event marketing strategy, and federal regulation compliance initiatives. KEY ACCOMPLISHMENTS: • Reversed eleven consecutive years of share loss on $1 Billion brand through equity, new… Show more Function: Successfully builds and launches national product introductions for the category’s top selling brand. Manages extensive market research and analysis with internal departments, and advertising & design agencies. Led and developed retail promotion programs, product packaging projects, event marketing strategy, and federal regulation compliance initiatives. KEY ACCOMPLISHMENTS: • Reversed eleven consecutive years of share loss on $1 Billion brand through equity, new products, and value delivery. • Implemented marketing initiatives that resulted in the brand regaining number one position in the category. • Pioneered the company’s consumer value delivery system and national promotion programs. • Led the largest integrated new product launch in company history, Copenhagen Long Cut Wintergreen (2009). • Led the development and go-to-market strategies for two national product launches in 2010. Show less



U.S. Smokeless Tobacco Co.

• United States
• 1 - 100 Employee

• Key Account Manager

  • Oct 2007 - Apr 2009

  Function: Leadership position within the company’s account management team. Developed excellent business partnerships to transform new accounts into industry leaders. Recognized by customers as a category expert through frequent business evaluations, trade program executions, merchandising/product assortment solutions, and distinctive marketing programs. KEY ACCOMPLISHMENTS: • Delivered $54,000,000 in annual company sales, and achieved a $2,700,000 increase versus previous… Show more Function: Leadership position within the company’s account management team. Developed excellent business partnerships to transform new accounts into industry leaders. Recognized by customers as a category expert through frequent business evaluations, trade program executions, merchandising/product assortment solutions, and distinctive marketing programs. KEY ACCOMPLISHMENTS: • Delivered $54,000,000 in annual company sales, and achieved a $2,700,000 increase versus previous year. • Responsible for seamless Corporate-to-Franchisee merchandising, product mix, and trade program integration. • Created customer-specific, co-funded trade programs to accelerate category growth within each market area. • Appointed “Category Captain” by each key account customer. Show less Function: Leadership position within the company’s account management team. Developed excellent business partnerships to transform new accounts into industry leaders. Recognized by customers as a category expert through frequent business evaluations, trade program executions, merchandising/product assortment solutions, and distinctive marketing programs. KEY ACCOMPLISHMENTS: • Delivered $54,000,000 in annual company sales, and achieved a $2,700,000 increase versus previous… Show more Function: Leadership position within the company’s account management team. Developed excellent business partnerships to transform new accounts into industry leaders. Recognized by customers as a category expert through frequent business evaluations, trade program executions, merchandising/product assortment solutions, and distinctive marketing programs. KEY ACCOMPLISHMENTS: • Delivered $54,000,000 in annual company sales, and achieved a $2,700,000 increase versus previous year. • Responsible for seamless Corporate-to-Franchisee merchandising, product mix, and trade program integration. • Created customer-specific, co-funded trade programs to accelerate category growth within each market area. • Appointed “Category Captain” by each key account customer. Show less



U.S Smokeless Tobacco Co.

• United States
• 1 - 100 Employee

• Regional Account Manager

  • Sep 2006 - Oct 2007

  Function: Leveraged category development skills to strengthen company sales within existing and new customer base: Exceeded national category growth rate in each new account and responsibility area. Developed unique trade tactics that thrived in economically challenged areas. KEY ACCOMPLISHMENTS: • Revitalized annual trade programs with new accounts to profitably grow their business and to improve ROI. • Invented and executed everyday low price promotional programs to increase… Show more Function: Leveraged category development skills to strengthen company sales within existing and new customer base: Exceeded national category growth rate in each new account and responsibility area. Developed unique trade tactics that thrived in economically challenged areas. KEY ACCOMPLISHMENTS: • Revitalized annual trade programs with new accounts to profitably grow their business and to improve ROI. • Invented and executed everyday low price promotional programs to increase sales and add consumer value. • Created custom point-of-sale programs specific to, and in support of each account’s unique trade program. • Authored customer incentive programs to motivate, empower, and reward superior individual performance. Show less Function: Leveraged category development skills to strengthen company sales within existing and new customer base: Exceeded national category growth rate in each new account and responsibility area. Developed unique trade tactics that thrived in economically challenged areas. KEY ACCOMPLISHMENTS: • Revitalized annual trade programs with new accounts to profitably grow their business and to improve ROI. • Invented and executed everyday low price promotional programs to increase… Show more Function: Leveraged category development skills to strengthen company sales within existing and new customer base: Exceeded national category growth rate in each new account and responsibility area. Developed unique trade tactics that thrived in economically challenged areas. KEY ACCOMPLISHMENTS: • Revitalized annual trade programs with new accounts to profitably grow their business and to improve ROI. • Invented and executed everyday low price promotional programs to increase sales and add consumer value. • Created custom point-of-sale programs specific to, and in support of each account’s unique trade program. • Authored customer incentive programs to motivate, empower, and reward superior individual performance. Show less

• Chain Account Manager

  • Jan 2004 - Sep 2006

  Function: Accountable for sales, marketing, merchandising, and trade strategies within multiple chain accounts. Utilized category development applications to engage each customer, to achieve goal alignment, and to exceed sales goals. KEY ACCOMPLISHMENTS: • Consistently met or exceeded financial, unit volume, and profit performance objectives. • Skillfully proposed, negotiated, and implemented trade programs that lead to profitable growth. • Developed event marketing… Show more Function: Accountable for sales, marketing, merchandising, and trade strategies within multiple chain accounts. Utilized category development applications to engage each customer, to achieve goal alignment, and to exceed sales goals. KEY ACCOMPLISHMENTS: • Consistently met or exceeded financial, unit volume, and profit performance objectives. • Skillfully proposed, negotiated, and implemented trade programs that lead to profitable growth. • Developed event marketing programs with customers to increase consumer awareness and loyalty. Show less Function: Accountable for sales, marketing, merchandising, and trade strategies within multiple chain accounts. Utilized category development applications to engage each customer, to achieve goal alignment, and to exceed sales goals. KEY ACCOMPLISHMENTS: • Consistently met or exceeded financial, unit volume, and profit performance objectives. • Skillfully proposed, negotiated, and implemented trade programs that lead to profitable growth. • Developed event marketing… Show more Function: Accountable for sales, marketing, merchandising, and trade strategies within multiple chain accounts. Utilized category development applications to engage each customer, to achieve goal alignment, and to exceed sales goals. KEY ACCOMPLISHMENTS: • Consistently met or exceeded financial, unit volume, and profit performance objectives. • Skillfully proposed, negotiated, and implemented trade programs that lead to profitable growth. • Developed event marketing programs with customers to increase consumer awareness and loyalty. Show less

• Senior Sales Analyst

  • Oct 2000 - Jan 2004

  Function: Team leader for business planning, data analysis, and forecasting. Sales responsibility area encompassed 12 western states that generated more than $650,000,000 in annual category sales. KEY ACCOMPLISHMENTS: • Authored a strategic SKU allocation model for the company’s signature trade program. • Developed promotional planning program to accurately plan, track, and evaluate promotional effectiveness. Function: Team leader for business planning, data analysis, and forecasting. Sales responsibility area encompassed 12 western states that generated more than $650,000,000 in annual category sales. KEY ACCOMPLISHMENTS: • Authored a strategic SKU allocation model for the company’s signature trade program. • Developed promotional planning program to accurately plan, track, and evaluate promotional effectiveness.

• Regional Sales Analyst

  • Sep 1999 - Oct 2000

  Function: Business analytics leader that supported 124-person regional sales team. Actively prepared business presentations for distributors, chain accounts, independent retailers, company divisions, market areas, and trade channels. KEY ACCOMPLISHMENTS: • Produced comprehensive industry analysis & reviews, and published monthly sales letters to Sr. Management. • Originated a standard tool to efficiently evaluate sales progress vs. budget.

• Sales Representative

  • May 1998 - Sep 1999

  Function: Skillfully provided trade promotions, merchandising, point of sale, education, service, & sales growth to 300+ accounts in territory. Directly hired and supervised a team to implement retail initiatives and event marketing activities. KEY ACCOMPLISHMENTS: • Invented “FACT & FOCUS” plan to evaluate market conditions, measure progress, and capture growth potential. • Regional team leader for company’s sales automation test & national integration.