Director of Marketing & eCommerce

• Sep 2021 - Present

Director of Sales

• Oct 2020 - Aug 2021

Director of Sales

• Oct 2020 - Aug 2021

Chief Marketing Officer

• Apr 2017 - Oct 2020

Held marketing leadership roles for this parent company subsidiaries, Gateway Exhibits and Closed Loop Recycling. Held marketing leadership roles for this parent company subsidiaries, Gateway Exhibits and Closed Loop Recycling.

Chief Marketing Officer

• Jun 2019 - Sep 2020

-Responsible for all marketing, design and IT functions, including directly/indirectly managing a team of over 10+ employees-Key driver of company growth and strategy as part of companies executive team - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.- Obtains market share by developing marketing plans and programs for each product; directing promotional support.- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Influences present and future products by determining and evaluating current and future market trends.- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.- Maintains research database by identifying and assembling marketing information.- Provides marketing information by answering questions and requests.- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.- Maintains marketing staff by recruiting, selecting, orienting, and training employees.- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.- Develops marketing, design and IT staff by providing information, educational opportunities, and experiential growth opportunities.

Marketing Director

• Dec 2017 - Sep 2020

-Responsible for all marketing, design and IT functions, including directly/indirectly managing a team of over 10+ employees-Key driver of company growth and strategy as part of companies executive team - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.- Obtains market share by developing marketing plans and programs for each product; directing promotional support.- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Influences present and future products by determining and evaluating current and future market trends.- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.- Maintains research database by identifying and assembling marketing information.- Provides marketing information by answering questions and requests.- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.- Maintains marketing staff by recruiting, selecting, orienting, and training employees.- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.- Develops marketing, design and IT staff by providing information, educational opportunities, and experiential growth

Marketing Solutions Specialist

• Apr 2017 - Dec 2017

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors- Formulate, direct, or coordinate marketing activities or policies to promote products or services- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Web Projects Lead

• Feb 2017 - Apr 2017

☑ Plan and maintain multiple web properties across three business units at Emerson Tool Company. ☑ Identify new ideas and opportunities for web-based projects. Work collaboratively with marketing, department managers, and subject matter experts to ensure that the digital storefront engages customers, builds our brands, and generates revenue through the creation and contextual delivery of compelling and relevant web content. ☑ Provide thought-leadership in measurement and analysis for the multiple web properties in accordance with the business unit sales and marketing strategies.☑ Maintain fully merchandised web properties in accordance with the applicable strategic direction through consistent processing of enterprise system data (inventory) and maintenance of product images, marketing copy, categorization, presentations, up-sells, cross-sells and promotions.☑ Coordinate with business unit Marketing teams to create new template designs and creative elements.☑ Coordinate with IT, 3rd party service and/or content providers to ensure effective and efficient delivery of content as applicable.☑ Identify and define components, i.e. text, graphics, interactive tools, that are necessary to deliver, manage, and implement merchandising strategy.☑ Develop and manage marketing automation campaignsContinually improve searchability for web sites☑ Provide analysis of eCommerce sales and other performance metrics for all 3 businesses on B2C and B2B sites. ☑ Manage all web content and data including timely addition, modification, and correction of product information and other site content via content management tools.☑ Develop and manage web properties content production schedules and editorial calendar, monitor the progress of content areas, uphold editorial standards, project requirements, and deadlines.☑ Build and maintain effective working relationships with various cross-functional partners to ensure a strong pipeline for content resources and approvals.

Marketing Coordinator

• Aug 2015 - Feb 2017

• Manage all trade show activities including logistics, booth design, vendors, sweepstakes, attendees, and scheduling of events for all shows listed on trade show schedule. • Direct creation of flyers and specials with input from sales personnel for each show. • Direct trade show graphics for small booths. • Package and ship all trade show materials for arrival. • Handle pre/post eBlasts for all trade shows. • Provide written recap for each trade show attended; evaluate success and problems with suggested solutions. • Continually research trade show best practices to provide suggested improvements. • Ordering, storage handling and shipping of give away items. • Use of CRM to pull leads information for targeting. • Lead market research efforts for new product ideas, industry statistics, competitor research, new markets and surveys. • Oversee field-testing activities including writing of agreements, questionnaires and tracking of feedback. • Active participant on new and sustaining product development teams. • Create power point presentations for sales initiatives, new products and business meetings. • Manage manual edits and support files for products. • Approval and routing of art and packaging files from Engineering Services. • Support Marketing Manager in updating literature with changes and revisions. • Coordinate foreign translations for literature. • Maintain updated price sheets & discount price sheets. • Assist Digital Specialist with website maintenance including uploaded documents, updated information, literature, and warranty centers on a timely basis. • Assist Digital Specialist with creation and maintenance of the company app and ProTeam University. • Fill out Buyer's Guide request forms and fulfill catalog photo requests. • Maintain photo library of products. • Assist Marketing Manager at photo shoots. • Assist with distributor and rep material requests. • Ongoing professional development.

Marketing Coordinator

• Aug 2015 - Feb 2017

• Manage all trade show activities including logistics, booth design, vendors, sweepstakes, attendees, and scheduling of events for all shows listed on trade show schedule. • Direct creation of flyers and specials with input from sales personnel for each show. • Direct trade show graphics for small booths. • Package and ship all trade show materials for arrival. • Handle pre/post eBlasts for all trade shows. • Provide written recap for each trade show attended; evaluate success and problems with suggested solutions. • Continually research trade show best practices to provide suggested improvements. • Ordering, storage handling and shipping of give away items. • Use of CRM to pull leads information for targeting. • Lead market research efforts for new product ideas, industry statistics, competitor research, new markets and surveys. • Oversee field-testing activities including writing of agreements, questionnaires and tracking of feedback. • Active participant on new and sustaining product development teams. • Create power point presentations for sales initiatives, new products and business meetings. • Manage manual edits and support files for products. • Approval and routing of art and packaging files from Engineering Services. • Support Marketing Manager in updating literature with changes and revisions. • Coordinate foreign translations for literature. • Maintain updated price sheets & discount price sheets. • Assist Digital Specialist with website maintenance including uploaded documents, updated information, literature, and warranty centers on a timely basis. • Assist Digital Specialist with creation and maintenance of the company app and ProTeam University. • Fill out Buyer's Guide request forms and fulfill catalog photo requests. • Maintain photo library of products. • Assist Marketing Manager at photo shoots. • Assist with distributor and rep material requests. • Ongoing professional development.

Vice Chairman of the Board

• Jun 2014 - Jan 2016

Acts as a team leader for the Membership, Attendance, Hospitality, Entertainment and Publicity Committees.

Secretary of the Board

• May 2013 - Jan 2016

- Brings to the attention of the chairman all correspondence, bulletins, notifications, and matters affecting the section’s activities, as well as those which the chairman should bring to the attention of the executive committee. - Maintains a current mailing list of organizations and individuals who should receive meeting notices, in addition to regular members. - Provide minutes of all official executive committee meetings. - Prepares and sends to both the district director and national the annual report.

Marketing Coordinator

• Sep 2011 - Aug 2015

-Designs and publishes brochures, flyers, press releases, announcements, testimonials, customer newsletter and catalogues.-Manages company Web site -Develops and implements advertising for company-Evaluates and identifies rollout strategies, target areas, and financial analysis for new product and locations of the company-Develops and maintains marketing budget-Develops and implements social media strategies- Plans and executes all company events and trade shows -Designs and publishes brochures, flyers, press releases, announcements, testimonials, customer newsletter and catalogues.-Manages company Web site -Develops and implements advertising for company-Evaluates and identifies rollout strategies, target areas, and financial analysis for new product and locations of the company-Develops and maintains marketing budget-Develops and implements social media strategies- Plans and executes all company events and trade shows

Repurchase Analyst

• Jun 2010 - Aug 2010

• Minimized exposure on repurchase claims from investors• Evaluated counterparties’ financial strengths and weaknesses, created and implemented a resolution strategy.• Prepared highly specialized arguments preventing repurchases for value issues. • Minimized exposure on repurchase claims from investors• Evaluated counterparties’ financial strengths and weaknesses, created and implemented a resolution strategy.• Prepared highly specialized arguments preventing repurchases for value issues.

Rockstar Energy Drink Brand Ambassador

• Sep 2009 - Aug 2010

• Conduct surveys for point of sale displays in local stores around campus• Handle inventory count each month via StudentCity.com• Promote the Rockstar brand by distributing product on campus• Plan events and take pictures that will be uploaded to the website • Conduct surveys for point of sale displays in local stores around campus• Handle inventory count each month via StudentCity.com• Promote the Rockstar brand by distributing product on campus• Plan events and take pictures that will be uploaded to the website

Designer

• Sep 2007 - May 2009

• Created designs, concepts, and sample layouts based on knowledge of layout principles.• Determined the size and arrangement of illustrative material and copy• Selected style and size of type in order to create an effective page layout • Created designs, concepts, and sample layouts based on knowledge of layout principles.• Determined the size and arrangement of illustrative material and copy• Selected style and size of type in order to create an effective page layout