Director of Marketing

• Feb 2023 - Present

Regional Marketing Manager

• Jul 2021 - Feb 2023

• Manage a portfolio of marketing strategies to support leasing efforts and occupancy goals. • Work with and support operations team and onsite team with internal marketing tools, including set up, training and adoption of said tools. • Create and analyze marketing mix for each community to ensure it meets the individual occupancy needs. Specifically focusing on traffic volume, quality of leads, and conversion. • Oversee and assist with new communities’ onboarding for marketing items; website, ILS, social, paid search, tracking numbers, copy, concessions, reputation, and others marketing tools. • Analyze and review marketing KPIs. Report findings to regional manager with recommendations as needed. • Prepare for and participate in scheduled calls with onsite team members, regional manager, and other departments as needed or requested. • Support outreach marketing efforts, resident referral efforts and community events. • Research new marketing vendors and technology that come to the multifamily space, brainstorm with marketing team on new ideas and new opportunities to enhance our marketing presence, reach and strategy. • Maintain thorough understanding and be the internal expert of marketing programs and tools. • Maintain a thorough understanding of marketing condition and competitive landscape in assigned portfolio. • Assist in New Business initiatives as requested. Show less

Community Manager

• Dec 2020 - Jul 2021

• Coordinated the multimillion-dollar redevelopment of ShoreCrest Club which includes the property’s amenities, security system, lobbies, units, and common areas. • Successfully reduced $600K in delinquency while navigating Miami-Dade’s changing COVID eviction policies. • Effective in increasing the property’s occupancy and leased percentage by 15% and 22%, respectively, while increasing NER by $0.43. • Assisted in the rebranding of ShoreCrest Club to Navette on the Bay through the updating of marketing material, changing of the targeted demographic, unit redevelopment, etc. Show less

Residential Director - Panorama Tower

• Sep 2020 - Dec 2020

• Responsible for all residential aspects of Panorama Towers which include budgeted and forecasted NOI goals, leasing/marketing strategies, staffing, vendor relations, etc. • Created and executed a delinquency reduction action plan that successfully reduced $2M in delinquency. • Collaborated with Fortune Realty in efficiently leasing up the property from 72% to 90% while minimizing the exposure of fraudulent/unqualified applicants. • Launch marketing projects with both local and national businesses to further promote Panorama and establish brand recognition. • Devise additional strategies with FECR ownership in was to optimize residential satisfaction. Show less

Property Manager

• Mar 2018 - Sep 2020

• Successfully managed the lease up, and stabilization, of Berkshire Coral Gables. • Promoted strong NOI growth by increasing renewal rents by 3% above budget – with an average of 60% renewal conversion – while averaging a 10% increase on new unit turnover. • Increased Other Income revenue to $90,000 quarterly by raising unit cost to rentable items and increasing dollar amount of fees. • Decreased delinquency from 5% to below 1% consistently; 0-1 eviction per quarter. • Ranked amongst the highest in the portfolio for Reputation Management with a 5 star average for reviews, and increased resident satisfaction from 3.5 to 4.5 on a 5 point scale. • Only property in the southeast region to receive a 96% on community audit. • Responsible for managing outreach marketing to the local and greater Miami area. Show less

Assistant Property Manager

• Jun 2016 - Mar 2018

• Responsible for assisting in the $50,000,000.00 redevelopment of Camden Brickell and Camden Las Olas (vendors, staffing, contracts, and inspections). • Consistently maintained delinquency to below 1%; averaging $200 every month. • Accountable for the leasing and maintenance team to ensure sales goals and resident satisfaction goals were met. • Managed all forms of outreach and marketing including but not limited to resident events, local shops and restaurants and business to business sponsorships. • Maintained budgeted occupancy during the redevelopment process. Show less

Assistant Property Manager

• Jun 2015 - Jun 2016

• Supervise all aspects of the community under the Property Manager (vendors, payroll, evictions, etc). • Complete Month End processing that included reviewing budgets, files, and performance. • Managed the leasing and maintenance team to ensure rental goals and resident satisfaction goals were met. • Responsible for creating marketing plans/agendas and for community events. • Creating reports to audit all areas of the community. • Supervise all aspects of the community under the Property Manager (vendors, payroll, evictions, etc). • Complete Month End processing that included reviewing budgets, files, and performance. • Managed the leasing and maintenance team to ensure rental goals and resident satisfaction goals were met. • Responsible for creating marketing plans/agendas and for community events. • Creating reports to audit all areas of the community.

Leasing Consultant

• Mar 2013 - Jun 2015

• Assisted in the repositioning of Camden Renaissance, Camden Club, and Camden World Gateway. • Involved in the lease up and management of Camden Waterford Lakes and Camden Town Square. • Assisted in the repositioning of Camden Renaissance, Camden Club, and Camden World Gateway. • Involved in the lease up and management of Camden Waterford Lakes and Camden Town Square.

Transportation

• Aug 2009 - Mar 2013

Transported patients through Florida Hospital's highest rated hospital while providing superior rated customer service. Transported patients through Florida Hospital's highest rated hospital while providing superior rated customer service.