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Bio

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Experience

    • Design Services
    • 1 - 100 Employee
    • Lean Digital Innovation Strategist
      • Apr 2021 - Present

      - Redesigned Curacubby's multi-faceted platform web and mobile platform from end-to-end, which includes their staff/admin application, and parent mobile app. - Increase Cryptodispensers.com sign-up conversion rate by 30% - Led the redesign of 1Lifewss Work Safety Solution web and mobile app - Redesigned Railings.io, a play-to-earn platform to improve usability, increase engagement, and retention. - Designed a B2B Risk management and tracking software for a SaaS-powered consulting… Show more - Redesigned Curacubby's multi-faceted platform web and mobile platform from end-to-end, which includes their staff/admin application, and parent mobile app. - Increase Cryptodispensers.com sign-up conversion rate by 30% - Led the redesign of 1Lifewss Work Safety Solution web and mobile app - Redesigned Railings.io, a play-to-earn platform to improve usability, increase engagement, and retention. - Designed a B2B Risk management and tracking software for a SaaS-powered consulting company. - Helped a healthcare company raise 250k in pre-seed funding by creating a prototype which communicated company product vision Show less

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Lead UI/UX Designer
      • Apr 2017 - Mar 2021

      Vancouver, Canada Area - Working alongside the product owner and team, I led the design team in the execution of an online investment application that became HSBC Canada's BEST digital investment product. In May 2021, it was awarded the Best Robo Advisory Experience at the 2021 Digital CX Awards, recognized by The Digital Banker - Led a team of 6 to win 1st place out of 80 teams in a Global HSBC Hackathon by leading and communicating the design vision of the targeted problem. - Shipped 3 products by… Show more - Working alongside the product owner and team, I led the design team in the execution of an online investment application that became HSBC Canada's BEST digital investment product. In May 2021, it was awarded the Best Robo Advisory Experience at the 2021 Digital CX Awards, recognized by The Digital Banker - Led a team of 6 to win 1st place out of 80 teams in a Global HSBC Hackathon by leading and communicating the design vision of the targeted problem. - Shipped 3 products by leading the UI/UX Design from end to end by working with product owners, product managers, engineers, and stakeholders Show less

    • Product Designer / Owner
      • Nov 2013 - Dec 2020

      Vancouver, British Columbia, Canada Designed and launched my own app on the Google Play store by hiring and managing developers. The app was featured on various blogs and reached a lifetime download of 200,000+ with 25,000+ premium users. Created end-to-end design documentation from user flow to visual designs. Managed developers and ensured quality of execution from start to finish of every cycle.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • UI Designer
      • Aug 2015 - Jun 2016

      Vancouver, Canada Area Lead the UI design and end to end experience of some major enterprise-level mobile, kiosk, and web apps, for company clients such as FedEx, Costco, and Staples. - Shipped 1 product as lead designer

    • United States
    • Software Development
    • 400 - 500 Employee
    • UX/UI Designer - Fitbrains
      • Feb 2015 - Aug 2015

      Vancouver, Canada Area Lead all design initiatives such as iOS UI, email, landing pages, Facebook ads. - Improved user experience and product appeal by redesigning and animating user interface of Fit Brain's game result screen. - Increased conversion rate by up to 35% by applying conversion principles for mobile payment page, followed by subsequent A/B testing. - Increased customer engagement and conversion with email content by designing mobile friendly email campaigns and templates

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • UX / UI Designer
      • Jul 2013 - Jul 2014

      Designed and created various mockups of e-commerce sites for the company’s clients and stakeholders, such as Walmart, Home Depot, Target, to provide highly usable, best-in-class experiences while adhering to style guides for consistency. Designs included prototype and mockups that are responsive for mobile, tablet, and desktop

    • LearnBCSTA Designer
      • May 2012 - Oct 2012

      Redesigned and project managed the LearnBCSTA online learning platform to provide a new scalable, intuitive and engaging learning site for 400+ Vancouver school board trustees. The redesign increased the user engagement and site usage due to the user-friendly experience and accesibility of important information

    • Software Developer & Analysis
      • Jan 2010 - Aug 2010

      Burnaby, BC Canada Independently designed and developed a new internal business project reporting tool that visualizes a textual report, remarkably improving readability for management and future interns. Administered and maintained Sharepoint server for the project management community.

Education

  • Simon Fraser University
    B.Sc, Interactive Arts and Technology
    2007 - 2013

Community

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