Experience

ElleVet Sciences
• United States
• Veterinary Services
• 1 - 100 Employee
• Lifecycle Marketing Manager

  • Jun 2023 - Present


AM B2B Marketing Consulting

• Principal Marketing Consultant

  • Jan 2023 - Present

  Currently operating as a B2B marketing soldier of fortune and helping clients with data, content, demand gen, and general marketing needs. Currently operating as a B2B marketing soldier of fortune and helping clients with data, content, demand gen, and general marketing needs.


MarketingProfs
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Marketing Manager

  • Aug 2022 - Jan 2023

Covetrus
• United States
• Veterinary Services
• 700 & Above Employee
• Manager, Content & Market Research

  • Aug 2020 - Aug 2022

HIMSS Media
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Senior Manager, Content Marketing

  • Jan 2018 - Apr 2020


Aberdeen Group

• India
• Food and Beverage Services
• 1 - 100 Employee

• Research Analyst, Marketing & Sales Effectiveness

  • Jul 2015 - Jan 2018

  What do Best-in-Class marketers and top performing sales teams do differently to set themselves apart from their peers? It was my job to find out. What do Best-in-Class marketers and top performing sales teams do differently to set themselves apart from their peers? It was my job to find out.

• Content Marketing Manager & Editorial Director of CMO Essentials

  • Apr 2014 - Apr 2015

  At a high level, my role mixes content strategy, content creation, as well as some demand generation and program marketing functions to support Aberdeen's overall business objectives through content marketing. Some specific functions include: > Writing, editing, sourcing, and managing content for Aberdeen's online marketing publication CMO Essentials. > Proofing and editing Aberdeen research content > Developing and managing editorial and content marketing… Show more At a high level, my role mixes content strategy, content creation, as well as some demand generation and program marketing functions to support Aberdeen's overall business objectives through content marketing. Some specific functions include: > Writing, editing, sourcing, and managing content for Aberdeen's online marketing publication CMO Essentials. > Proofing and editing Aberdeen research content > Developing and managing editorial and content marketing calendars > Supporting Aberdeen's social media presence > Tracking and reporting on content marketing initiatives through marketing automation and Google Analytics Show less At a high level, my role mixes content strategy, content creation, as well as some demand generation and program marketing functions to support Aberdeen's overall business objectives through content marketing. Some specific functions include: > Writing, editing, sourcing, and managing content for Aberdeen's online marketing publication CMO Essentials. > Proofing and editing Aberdeen research content > Developing and managing editorial and content marketing… Show more At a high level, my role mixes content strategy, content creation, as well as some demand generation and program marketing functions to support Aberdeen's overall business objectives through content marketing. Some specific functions include: > Writing, editing, sourcing, and managing content for Aberdeen's online marketing publication CMO Essentials. > Proofing and editing Aberdeen research content > Developing and managing editorial and content marketing calendars > Supporting Aberdeen's social media presence > Tracking and reporting on content marketing initiatives through marketing automation and Google Analytics Show less



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Manager

  • Mar 2013 - Apr 2014

  Managed demand generation and marketing programs for Harte Hanks Market Intelligence. Managed demand generation and marketing programs for Harte Hanks Market Intelligence.



SnapApp

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Jul 2012 - Mar 2013

  Manage social media engagement across multiple channels. Develop and implement social media and content marketing strategies. Regularly create and / or manage the creation of content including blog posts, topical guides, and whitepapers. Manage social media engagement across multiple channels. Develop and implement social media and content marketing strategies. Regularly create and / or manage the creation of content including blog posts, topical guides, and whitepapers.



PUMA

• Food Production
• 1 - 100 Employee

• Freelance Writer

  • Aug 2011 - Aug 2012

  Provide weekly blog content for the Puma and/or Puma Running websites. Submissions include both requested projects and creative pieces relevant to Puma's interests.

• Interim Digital Marketing Manager

  • Feb 2012 - May 2012

  Filled in for the permanent Digital Marketing Manager to manage social media, product and digital content marketing initiatives for PUMA International. Position Entailed: Drafting updates and sharing content for the PUMA Running & PUMA Fitness Facebook and Twitter accounts. Coordinating international running and fitness marketing initiatives. Writing, editing, publishing and distributing digital content for the PUMA Running and PUMA Fitness websites… Show more Filled in for the permanent Digital Marketing Manager to manage social media, product and digital content marketing initiatives for PUMA International. Position Entailed: Drafting updates and sharing content for the PUMA Running & PUMA Fitness Facebook and Twitter accounts. Coordinating international running and fitness marketing initiatives. Writing, editing, publishing and distributing digital content for the PUMA Running and PUMA Fitness websites. Attending in-person PUMA events to generate digital marketing content. Managing digital and social media contests and campaigns. Developing and maintaining partner relationships.


Litmus.com
• 1 - 100 Employee
• Independent Data & Analytics Contractor

  • Jan 2012 - Feb 2012


Eloqua

• United States
• Software Development
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2011 - Jan 2012

  Assist in strategy development, research and content creation for Eloqua's content marketing initiatives. Regularly contribute and edit posts for Eloqua's award-winning blog "It's All About Revenue. Help maintain and build the company's marketing database. Support Eloqua's social media programs by monitoring, measuring and engaging across all the company's online networks. Assist in the company's PR activities by drafting and distributing press releases… Show more Assist in strategy development, research and content creation for Eloqua's content marketing initiatives. Regularly contribute and edit posts for Eloqua's award-winning blog "It's All About Revenue. Help maintain and build the company's marketing database. Support Eloqua's social media programs by monitoring, measuring and engaging across all the company's online networks. Assist in the company's PR activities by drafting and distributing press releases, supporting Eloqua's external PR firm, and representing the company at events - both online and in person.

• Social Media, Marketing, & PR Intern

  • Sep 2010 - Mar 2011


Emerson College
• United States
• Higher Education
• 700 & Above Employee
• Assistant Coach

  • Feb 2011 - Jan 2012

American Sailor Clothing
• Sales Associate/Team Leader

  • May 2008 - Sep 2010

The Emporium
• Retail
• 1 - 100 Employee
• Sales Associate

  • May 2007 - Sep 2010


CTA Communications

• Advertising Services
• 1 - 100 Employee

• Inbound Sales Associate

  • May 2010 - Jun 2010

  Sold products in response to inbound calls while learning and reviewing effective sales tactics. Sold products in response to inbound calls while learning and reviewing effective sales tactics.


St. Joseph's College of Maine
• Writing Tutor

  • Dec 2009 - May 2010

Abacus Gallery
• United States
• Advertising Services
• 1 - 100 Employee
• Sales Associate

  • Jun 2006 - Aug 2006