Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Executive Vice President, Digital Activation

  • Feb 2022 - Present

• SVP, Search & Emerging Media

  • Dec 2019 - Feb 2022

• Vice President, SEM & Emerging Media

  • Sep 2017 - Dec 2019

• Director, Search Engine Marketing

  • May 2016 - Sep 2017

• Assoc. Director, Search Engine Marketing

  • Jul 2014 - May 2016

• Supervisor, Search Engine Marketing

  • Jul 2013 - Jul 2014

  Responsible for overseeing CMI's Search Team on assigned brands. Develop strategy in order to reach brand goals targeting consumers and HCPs on the Search Engines. Implement SEM best practices in campaign structure as well as optimizations in line with Med Reg guidelines. Develop and coach team in all areas of SEM including keyword research, optimization, FDA guidelines, competitive research and more. CMI is a full service media buying agency that specializes in pharmaceutical and healthcare marketing. Show less



Hibu

• Advertising Services
• 700 & Above Employee

• Associate Manager - WebReach

  • Feb 2009 - Jul 2013

  Managed team of Campaign Analysts responsible for over 1,700 SEM, SEO, Display and Social Media campaigns totaling over $1.2 Million in monthly ad spend. Responsible for coaching team in building and managing campaigns based on client's services including keyword mining, optimization, content management and competitive research. Worked closely with team to monitor and measure advertising effectiveness and optimize team's campaigns monthly to ensure performance and efficiency. Managed team of Campaign Analysts responsible for over 1,700 SEM, SEO, Display and Social Media campaigns totaling over $1.2 Million in monthly ad spend. Responsible for coaching team in building and managing campaigns based on client's services including keyword mining, optimization, content management and competitive research. Worked closely with team to monitor and measure advertising effectiveness and optimize team's campaigns monthly to ensure performance and efficiency.