Experience

Gowercroft Joinery

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Managing Director

  • Sep 2014 - Present

  General oversight of day to day business functions and setting long term strategic direction for the company.

• Marketing Director

  • May 2012 - Sep 2014

  Key Achievements: - Revenue growth of 70%. - Yearly enquiries increased by 400%. - Average enquiry size doubled.Job Responsibilities:1. Creation of long-term brand plan and implementation of said plan across business units. Design, implementation and facilitation of annual marketing plan for the firm. Calculating R.O.I. for all activities to inform budget and spend.2. Develop and oversee marketing database to identify ideal prospective customers and to build contact points with existing customers, driving repeat and referral business. Assist Sales Director in developing new relationships with key prospective customers.3. Oversee firm’s electronic marketing efforts including supervision of web site design, maintenance, SEO and social media integration.4. Developed and manage aftercare activities to encourage repeat and referral business and to elicit customer feedback.

• Development Manager

  • Jan 2011 - May 2012

  Key Achievements: - Revenue growth of 40%. - Profit growth during recession through brand development, strategic relationship building activities and new pricing strategy.Job Responsibilities:1. Marketing and development. Overseeing marketing strategies and business development. Particularly focussing on social media and SEO marketing and referral driving activities. Driving organisation branding strategies.2. Sales. Both direct sales and sales support. Included redefining pricing structure, designing an updated sales process, and tracking enquiry and sales patterns and trends to inform marketing. 3. Redeveloping internal systems to improve work-flow. Including configuring joinery software to improve pricing models. Oversight of I.T. hardware and software.



Vacuum Glazing UK Ltd.

• United Kingdom
• Construction
• 1 - 100 Employee

• Director

  • Oct 2021 - Present



British Woodworking Federation

• United Kingdom
• Construction
• 1 - 100 Employee

• Vice President

  • Jul 2021 - Present

• Honorary Treasurer

  • Jun 2019 - Present

• Executive Board Member

  • Jun 2018 - Present

• Advisory Council Member

  • Jul 2016 - Present



Confederation of Timber Industries - CTI

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage

• Director

  • Feb 2019 - May 2021



Freelance

• Social Media Marketing Consultant

  • Jun 2010 - Jan 2011

  Development of social media and SEO strategies for small for-profit and non-profit organisations in the U.S.A, Haiti and the U.K.Advising on wider marketing and communication strategies, and ensuring that web development meets wider goals. Development of social media and SEO strategies for small for-profit and non-profit organisations in the U.S.A, Haiti and the U.K.Advising on wider marketing and communication strategies, and ensuring that web development meets wider goals.



Venture International LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Associate Partner

  • Jun 2010 - Oct 2010

  Consulted directly across a variety of industries, including; healthcare, manufacturing, food technology and production, and not for profit. Specific areas of direct consulting:End-to-end 360-degree organizational assessment. Requirement gathering, designing process, writing quantitative and qualitative questions and interviewing stakeholders, analyzing data, and creating written reports with detailed recommendations. Used for leadership development or data-informed strategic planning processes.Social media marketing. Identifying strategy for connecting with stakeholders through the social media and utilizing those connections to boost sales or achieve fundraising targets.Website development. Analyzing current site usage data and redesigning navigational pathways. Managing subcontractors in programming and design fields to complete project.

• Director of New Business Development

  • May 2007 - Jun 2010

  Designed and implemented consultant development process to increase success rates and reduce down time of new consultants. Managed and coached new consultants.Created and implemented an Excel-based project management system; resulting in greater efficiency and accuracy in creating internal and client-ready deliverables, base cost and revenue estimates and improved project and consultant tracking. Created and implemented a client engagement process. Standardized documentation and processes led to greater consistency in brand representation across all client touch-points. Redeveloped the company website. Analyzed site traffic patterns and specific marketing objectives to increase effectiveness of site. Consulted directly, and designed and managed projects for other consultants across a variety of industries. Specific areas of direct consulting: • End-to-end 360-degree organizational assessment. • Communication planning. • Social media marketing. • Website development.



Grand Rapids Crew Juniors

• Spectator Sports
• 1 - 100 Employee

• Soccer Coach

  • Aug 2005 - Jan 2009

  Paid coaching position for a boys’ soccer team from U11 to U14 level.Premier club in Grand Rapids; affiliated with MLS’ Columbus Crew. Paid coaching position for a boys’ soccer team from U11 to U14 level.Premier club in Grand Rapids; affiliated with MLS’ Columbus Crew.



Aquinas College - Grand Rapids

• United States
• Higher Education
• 400 - 500 Employee

• General Manager

  • Aug 2006 - May 2007

  Managed a team of ten employees. Interviewed for new baristas, developed training sessions and orientation, lead team meetings and enforced disciplinary standards. Rewrote policy manuals.Developed an inventory tracking and projections system resulting in decreased stock waste, increased turnover and improved availability of products.Introduced successful sales incentive and loyalty program resulting in an increase in revenues of 25% per year and a sales swing towards higher-margin items.Produced the top net margin for any semester in the previous 10 years.



BCD Meetings & Events Accommodation

• United Kingdom
• Events Services
• 1 - 100 Employee

• Summer Temporary Work

  • May 2006 - Aug 2006

  Team member in a successful 6-week promotional campaign for Michelin U.K.Resolved customer phone enquiries and complaints and processed promotional materials. Team member in a successful 6-week promotional campaign for Michelin U.K.Resolved customer phone enquiries and complaints and processed promotional materials.