Andrew Ledwidge
General Sales and F&I Manager at CarNova- Claim this Profile
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Topline Score
Bio
Credentials
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Google Adwords
Google AdSenseNov, 2022- Nov, 2024 -
Google Analytics
Google analyticsNov, 2022- Nov, 2024 -
Content Marketing Certificate
HubSpot AcademyMay, 2020- Nov, 2024 -
Inbound Marketing Certificate
HubSpot AcademyNov, 2019- Nov, 2024
Experience
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CarNova
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United States
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Retail Motor Vehicles
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1 - 100 Employee
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General Sales and F&I Manager
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Mar 2020 - Present
•Engage with clients by using CRM software to follow up on leads, manage appointments, create automated response systems and track ROI and attribution•Collaborate with the sales team to maximize profits by securing financing and educating customers on back-end products•Coordinate monthly meetings as a team and with individual sales members to set sales goals and evaluate previous month's performances•Process customer credit applications with complete confidentiality and act as the primary intermediary between our lending partners to negotiate beneficial contract terms for all parties•Developed relationships with over 15 key lending partners including local credit unions and nationwide banks•Conduct research on F&I companies to add opportune products that can be paired alongside our inventory to boost back-end sales•Finalize and carry-out all post sale documents ensuring that all the details are correct and submitted to the correct destination with deadlines met Show less
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Marketing Executive
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Mar 2020 - Present
•Formed and maintained a partnership with iHeartMedia to launch multiple radio commercials and live spots on The Joe Show, while serving as the main point of contact for emails and meetings to communicate copy points and reflect on reports•Conducted research and utilized Facebook pixel to build a target audience for potential new customers and retarget customers already in the sales funnel•Developed and implemented digital marketing strategies to increase brand awareness and advance business development within a set budget•Collected and organized leads to launch successful email marketing campaigns through Mailchimp •Designed innovative mobile experiences and dynamic ads using Facebook Catalogs and Google Sheets to automatically track and upload the inventory•Conducted A/B testing campaigns across social media platforms to identify and measure KPIs•Created various marketing materials for digital and print using Adobe Creative Suite Show less
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National Roller Hockey League
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United States
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Spectator Sports
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Social Media Marketing Specialist
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Feb 2020 - Aug 2020
•Crafted distinctive brand identities and established a social media presence for four of the teams in the league across Facebook, Instagram and Twitter •Formulated engaging posts and interactive content to draw in followers and generate ticket and merchandise sales •Crafted distinctive brand identities and established a social media presence for four of the teams in the league across Facebook, Instagram and Twitter •Formulated engaging posts and interactive content to draw in followers and generate ticket and merchandise sales
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Trailer Events
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United States
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Events Services
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1 - 100 Employee
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Assistant Event Coordinator
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May 2017 - Aug 2019
•Communicated with clients to satisfy their needs and create detailed and well organized plans for weddings, grad parties, tailgates, etc. with Microsoft Office and Google Suite •Used Adobe Photoshop and Illustrator to create digital ads, photos and visuals for the company across social media and the website •Managed employees and scheduled trailer and event deliveries across the Metro-Detroit area, ensuring that they were on time and went to the correct destinations •Communicated with clients to satisfy their needs and create detailed and well organized plans for weddings, grad parties, tailgates, etc. with Microsoft Office and Google Suite •Used Adobe Photoshop and Illustrator to create digital ads, photos and visuals for the company across social media and the website •Managed employees and scheduled trailer and event deliveries across the Metro-Detroit area, ensuring that they were on time and went to the correct destinations
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Education
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Michigan State University
Bachelor of Applied Science - BASc, Advertising Management