Andrew L.

Senior Product Manager / Founder at Oco
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Full professional proficiency
  • Russian Native or bilingual proficiency

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Bio

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Credentials

  • Goal Setting: Objectives and Key Results (OKRs)
    LinkedIn
    Dec, 2022
    - Oct, 2024
  • Create a Go-to-Market Plan
    LinkedIn
    Nov, 2022
    - Oct, 2024
  • Product Management: Building a Product Roadmap
    LinkedIn
    Nov, 2022
    - Oct, 2024
  • Technical Product Management
    LinkedIn
    Nov, 2022
    - Oct, 2024
  • Certified Scrum Product Owner® (CSPO®)
    Scrum Alliance
    Aug, 2022
    - Oct, 2024
  • Data-driven Product Management Simulator
    GoPractice, Inc
    Aug, 2022
    - Oct, 2024
  • Learn Intermediate SQL for Marketers and Product Managers Course
    Codecademy
    Jul, 2022
    - Oct, 2024
  • Learn SQL Course
    Codecademy
    Jul, 2022
    - Oct, 2024
  • Launchpad Acceleration Program
    Launch | Get Sh!t Done
    Jun, 2017
    - Oct, 2024

Experience

  • Oco
    • United States
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager / Founder
      • Aug 2014 - Present

      Launched an ecosystem that includes 3 generations of innovative and user-friendly cameras, native apps for iPhone, Android and Web, hardware, firmware and a 3rd party cloud integration. • Launched the first version of cameras never existed on the market within 12 months and achieved $1M in hardware annual sales within two years. • Drove recurrent SaaS subscription revenue from $0 to $400,000 in 18 months using data-driven decisions and delivering a high-standard customer experience. • Sold 80,000 cameras by managing distribution channels like paid ads (Google, Amazon, Facebook), blog posts, eCommerce SEO optimization and collaborating with the marketing, design teams and data analysts. • Led 8-person cross-functional team across engineering, design and data to deliver 20+ new features for the native apps. • Conducted 50+ customer interviews and refined the personas, pain points and features working in an ambiguous and fast-paced environment. • Improved user acquisition by 20% YoY by leveraging data analytics and user research. • Managed a digital marketing team to create brand materials and website, conducted 20+ A/B tests to improve overall website sales conversion rate by 80% • Launched a crowdfunding campaign which raised $150K in 3 weeks.

  • Dojo-Media
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Advisor
      • Aug 2020 - Present

      Providing customers with full range of digital marketing services - SEO, Website development, Branding, PPC Providing customers with full range of digital marketing services - SEO, Website development, Branding, PPC

  • IoTekly
    • Advisor
      • Apr 2020 - Present

      IoTekly is a full-stack IoT provider. LoraWAN and NB-IoT devices and software. IoTekly is a full-stack IoT provider. LoraWAN and NB-IoT devices and software.

  • CWO Distribution
    • United States
    • Retail
    • 1 - 100 Employee
    • Program Manager, Co-Founder
      • Jan 2018 - Jun 2022

      Initiated and secured ecommerce businesses across the US and Canada, with oversight of the infrastructure development and key initiatives to further increase sales. Managed onboarding of staff and clients and implemented procedures and tools to ensure accurate financial reporting. • Launched a fulfillment center and implemented a warehouse management system, integrated it with order management system and accounting software, enhancing warehouse operations and decreasing fulfillment expenses by 30%. • Achieved 80% year-over-year growth for two years in a row by driving Amazon marketplace sales by conversion rate increase using data analysis, marketing tools and customer relations. • Managed the company's entire IT infrastructure, ensuring effective omnichannel orders management by integrating various software for 20 retail channels to boost operational efficiency. • Automated fulfilment management by developing and deploying 3 new internal apps.

  • VirtoWay
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager
      • Dec 2010 - Feb 2014

      VirtoWay is a software company developing products in various areas ranging from e-commerce to project management and collaboration. • Collaborated with the software development technical team of 10 as a product owner using Scrum agile software development management. Coordinated with key internal stakeholders to evaluate infrastructure, identify improvement areas, and implement new features streamlining the customer experience. • Launched 8 products for e-commerce platform, including an internal communication system, helpdesk, cost management, and customer notification systems that resulted in increased customer satisfaction levels and improved internal procedures. • Spearheaded the launch of a brand-new automated logistics and fulfillment center in Beijing, China, by hiring and training a team of 30 employees, developing all the necessary software, infrastructure, and SOPs, that processed 3K orders daily and generated $10M+ in monthly revenue.

Education

  • Immanuel Kant Baltic Federal University
    Master's degree, Business Administration and Management, General
    2011 - 2016
  • AngelPad
    Cohort #10
    2016 - 2016

Community

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