Andrew Bell B.Bus. (Marketing) CPM

Director Research & Strategy at Baker Marketing
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us****@****om
(386) 825-5501
Location
Greater Adelaide Area
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Kristina Veskovska

Andrew is one of the most amazing people I had the pleasure to learn from. When you choose his services, you're choosing a writer with knowledge and experience and a dynamic storyteller. He helped me improve my copywriting skills and gave valuable tips about digital marketing and creating significant content that stands out. He's a wonderful mentor: highly compassionate, naturally understanding, and supportive like no other. I'm forever grateful to know him!

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Credentials

  • AWAI Certified SEO Copywriter
    American Writers & Artists Inc (AWAI)
    May, 2021
    - Nov, 2024
  • Certified Practicing Marketer
    Australian Marketing Institute
    Jul, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot
    Mar, 2019
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Feb, 2019
    - Nov, 2024
  • AMI Professional Member Certificate
    Australian Marketing Institute
    Nov, 2014
    - Nov, 2024

Experience

  • Baker Marketing
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Director Research & Strategy
      • Sep 2017 - Present

      Baker Marketing is one of South Australia's leading Marketing Agencies, offering a one stop solution to marketing strategy, planning and implementation. In my role as Director of Research & Strategy, I am responsible for the delivery of strategic marketing services such as market research, brand strategy and content marketing. I encourage clients take a strategic approach to their marketing to ensure that all their marketing activity, be it online or offline, is focussed on a specific goal with both end user and the longer term in mind. By studying the behaviour of your customers and prospects, valuable insights can be gained to help you better understand their needs and language. This will result in more effective messaging and offer creation and therefore more sales. Let me help you get inside the heads of your target market and improve the effectiveness of your marketing. Call Baker Marketing today on 61 8 8352 3091

  • Bell Marketing
    • Australia
    • Marketing Services
    • Director
      • Jul 1998 - Present

      Bell Marketing is an Adelaide based, strategic brand marketing consultancy, run by founder and owner Andrew Bell. Contact Andrew at andrew@bellmarketing.com.au Bell Marketing is an Adelaide based, strategic brand marketing consultancy, run by founder and owner Andrew Bell. Contact Andrew at andrew@bellmarketing.com.au

  • Peregrine Corporation
    • Australia
    • Retail
    • 400 - 500 Employee
    • Brand Strategist
      • Jan 2010 - Jun 2011

      Peregrine is the Adelaide based owner of convenience chain OTR, and is South Australia's largest private company. In my role as Brand Strategist, I was responsible for the development of strategic marketing blueprints for the company's own brands. My role also involved managing the creation of corporate video presentations, television' radio and outdoor advertising, consumer promotions, market research studies and new site launches. My major achievement at On The Run involved the project management of the company's first marketing website.

  • Bickford's Australia
    • Australia
    • Wine & Spirits
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2004 - Oct 2008

      Bickford's is one of South Australia's oldest and much loved brands and now is Australia's leading brand of premium cordial. In my role as Marketing Manager at Bickford's, I was responsible for the strategic marketing of the company's non alcoholic brands as well as the execution of brand plans. My achievements at Bickford's included the successful creation and launch of multiple new brands and products, including Aqua Pura Fruit Splash, Bickford's Ice Tea Cordials, Bickford's Milk Shake Mixes as well as new fruit juices under the Bickford's brand and new cordials such as Lemon Lime & Bitters. Other significant achievements included new proprietary glass bottle and labeling for Bickford's Old Style Sodas and the inclusion of Bickford's Lime Juice Cordial onto the official SA list of heritage icons.

  • University of South Australia
    • Australia
    • Higher Education
    • 700 & Above Employee
    • Course Coordinator- Buyer & Consumer Behaviour
      • Jan 1998 - Nov 1998

      My role was Course Coordinator for 'Buyer & Consumer Behaviour' a core subject in the Bachelor of Management program in the University's School of Marketing. This included tutoring and lecturing. My role was Course Coordinator for 'Buyer & Consumer Behaviour' a core subject in the Bachelor of Management program in the University's School of Marketing. This included tutoring and lecturing.

  • The Sexton Marketing Group
    • Research Director
      • Jan 1994 - Dec 1997

      The Sexton Marketing Group was an Adelaide based market research firm founded by the legendary consumer marketing researcher Dr Mike Sexton. In 1995 I had the opportunity to work with Dr Mike as Research Director, helping to set up his Sydney base in Chatswood. In my role as Research Director, I had the responsibility of business development, client management and focus group moderation and reporting. For nearly 20 years, I worked closely with Dr Mike as his focus group moderator of choice, conducting over 500 focus groups across Australia, uncovering insights to help governments both state and federal, as well as large corporates.

  • United Distillers Limited ( now Diageo)
    • Marketing Manager
      • Aug 1992 - Dec 1993

      United Distillers Australia ( Now Diageo) was the Sydney based, Australian head office for the world's largest spirit company. My role as Marketing Manager included responsibility for the marketing of all the Company's non scotch brands. I also managed a small team of Brand Managers. My major achievement involved creating a world first whereby Cola Cola agreed to a joint promotion with an alcoholic beverage - Rebel Yell Bourbon. Brands Rebel Yell Bourbon and Coke, paired up in the promotion of Gun's & Rose's Eastern Creek concert.

  • SA Brewing Company
    • Senior Brand Manager
      • Oct 1985 - Aug 1992

      The South Australian Brewing Company was at that time South Australian based, owned and managed. It was and still is the market leading supplier of beer in South Australia. My role as Brand Manager for West End and then Senior Brand Manager came at a time now known as the "Australian Beer Wars" when gentlemen's agreements regarding interstate territories fell by the way side and marketing warfare got serious. My role was to manage the company's brands and brand management team to ensure that the business held its market share during a period of intense pressure from larger interstate rivals. My greatest achievement during my tenure was the successful launch of West End Eagle Blue which created history as the first low alcohol beer to ever achieve out right market leadership in a regional packaged beer segment, anywhere in the western world. My first TV campaign for West End Export involved John Swann and the West End Girls. This ad was the first beer commercial to use "Coca Cola" lifestyle imagery and achieved international recognition and acclaim, not to mention double digit sales growth.

Education

  • University of South Australia
    Business, Marketing
    1978 - 1980
  • Norwood High School
    1972 - 1975
  • Kings College
    1971 - 1971

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