Andrew Hoyal
Marketing Executive at Yeo Valley Organic- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
GoogleJul, 2019- Nov, 2024 -
CIM professional marketing
CIM | The Chartered Institute of MarketingSep, 2015- Nov, 2024 -
Google Adwords Search Certification
GoogleOct, 2017- Nov, 2024
Experience
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Yeo Valley Organic
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Marketing Executive
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Jun 2021 - Present
Responsible for the managing of the Yeo Valley online Farm Shop and assisting on the Yeokens loyalty program. During the position, I have: • Developed marketing plans to increase awareness and conversions to the site. • Sourced new partners and products that align with the ethos of Yeo Valley. • Monitored our campaigns and website through Google Analytics and Wordpress/woocommerce, leading to improving the customer experience on the website and monitored this via customer surveys and feedback. • Liaised with customers directly on their purchases and dealt with any complaints or refunds, as necessary. • Liaised with the Comms team to produce weekly/bi-monthly promotions and communications to current and new customers. • Worked with the finance team and our distributer to manage stock and financial planning, and review our monthly finances. • Worked in collaboration with partner agencies (e.g. Big Fish) to align the marketing plans and further promotion across social media to attract more customers and sales. • Updated monthly KPI documents for company stakeholders. • Used my initiative and creativity to propose new product packages, using my knowledge of Yeo Valley produce and customer feedback to make these ideas a reality (e.g. The dairy box). • Budgeted and reviewed our margins using Excel to monitor the current and future growth of the business. Show less
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Nuffield Health
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Sales Executive
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Nov 2018 - Feb 2022
Sales Executive: Nuffield Health 1/11/2018 – Ongoing Weston Super Mare Responsible for the selling of the health club membership to new and cancelled clients along with upselling its secondary services. The position involved: • Adhering to a monthly sales target by contacting new clients by telephone, emailing or direct and showcasing our value proposition. Achieving these sales targets by listening to the needs of the client and presenting them solutions to help towards their requirements on getting physically or mentally healthier. • Supporting, setting up and developing internal events, creating marketing collateral to be distributed digitally/physically to schools, local businesses or clubs. Show less
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BadLand Publishing
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Spain
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Computer Games
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Brand Manager
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Mar 2016 - Nov 2018
Responsible for the delivery of marketing campaigns for signed games which involves the content creation, social media scheduling, PR as well as organic and paid advertising across multiple online platforms to increase overall awareness, encourage interactivity and grow sales. • Develop and maintain close working relationships with international based video games and technology media. (Consumer & Trade) • Working with developers I would construct a detailed digital marketing campaign for the signed publication of digital and physical computer games. This involved a 9+ months schedule plan for content towards a targeted audience to increase awareness and interactivity on the game brand and funnel the customer journey towards a pre-order or a sale. • Part of the marketing campaign I would setup a social media campaign in Hootsuite with scheduled messages and appropriate keywords and hashtags across a multiple social media accounts. • Research keywords and constructing content that targets the appropriate audience through PR, blogs and monthly newsletters to our subscriber base. • Worked with the UK wholesale and national UK distribution partners to ensure the sales and marketing teams are fully briefed on all new titles and the necessary trade marketing materials provided when needed. Badland Indie is a branch of Badland Games embodying the firm belief in the need to support international talent in the fields of videogame design and development. The essence of this branch is to facilitate the materialization of competitive projects envisioned by independent international developers, on one hand by providing them the work space and all the technical equipment necessary for development, but also by offering them a commercial and marketing cannon via the company’s proven expertise in the field of the distribution of videogames. Show less
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Quicklink
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Co-ordinator
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Aug 2012 - Jan 2016
andrew.hoyal@quicklink.tv Responsible for implementing the marketing strategy and branding for the company. From designing brochures to PR to events organising. - Photo and video editing, Photoshop, Illustrator, InDesign, Premiere Pro, All Microsoft packages. Technical and creative skills. - Knowledge of Adobe products, photography and video editing with producing a variety of marketing collateral. Knowledge of marketing a business through PR, social media promotion and email marketing. - In charge of producing and overseeing the new Quicklink website and maintaining it for the future. - Data input into CRM or Excel spreadsheet. Show less
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Pearson Fronter
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Salisbury, United Kingdom
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Marketing assistant
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Aug 2011 - Dec 2011
My position was to take control of the rebranding of the recent merger to Fronter. Also providing administrative support to the sales & marketing efforts in the UK. My responsibilities included: Using the new branding I have produced marketing collateral such as banners, flyers and the internal newsletter. Updating the corporate websites. Along with maintaining all social media for the brands. Liaising with customers to arrange and carry out interviews for case studies and press release material generation. Collating data from new orders and keeping customer records within CRM, email marketing and other systems relating to sales and marketing activities up-to-date. Show less
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Interpet
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Taunton, United Kingdom
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Marketing assistant
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Nov 2010 - Apr 2011
My position was to support a variety of projects creating and organising marketing material and use admin skills using Word, PowerPoint and Excel. As well as experience in manipulating images and videos for POS. Liaising with magazines and suppliers, updating image library and price lists. Other responsibilities included: • Creating PR statements for magazines and websites on new and existing products and organising magazine correspondences through email and telephone • Assisting with releases of new products such as Aquagarden and Affinity and producing a social media campaign involving informative videos and forums, on youtube, facebook and the website. • Creation of monthly sales/promotional material involving photography, video using a variety of media resulting in thousands of pounds in profit on new products. Show less
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Talkcoach
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Okehampton
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Event and marketing campaign assistant
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Apr 2010 - Aug 2010
Talkcoach helps organisations overcome barriers to communication at every level, individual or corporate. They provide coaching, mentoring, training and consultancy. For their summer campaign I organised several events from logistical to organising the catering, preparation of venue and the 2000 plus email campaign. Using a variety of software packages, such as Microsoft Word, Outlook, Powerpoint, Excel, Access, I improved several PowerPoint presentations, brochure designs, video edits and new contacts for the CRM system (Gold Vision) this resulted in: • An increase of 21% in new accounts and 19% of new contacts for the business. • Improved online presence of the business through twitter and LinkedIn and using new strategies to enhance the website to attract new business to apply for the free seminars. Show less
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EVS VOLUNTEER
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Sep 2009 - Mar 2010
Promotion/Marketing and events assistant. Implementing design through posters and brochures for projects and events and help construct the website. Also along with the preparation, planning and assisting of live events, projects. SKILLS LEARNED: Technical skills in Adobe Photoshop and Illustrator. Working in a busy office environment, working to deadlines and responding to client demands. Learning about the different criteria of each project from idea to execution and how to apply for funding. Responsibility of project leadership and coordinating my own event project. Show less
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Promotion/Marketing and events assistant
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Oct 2007 - Sep 2009
Implementing design through posters and brochures for projects and events and help construct the website. Also along with the preparation, planning and assisting of live events, projects. SKILLS LEARNED: Technical skills in Adobe Photoshop and Illustrator. Working in a busy office environment, working to deadlines and responding to client demands. Learning about the different criteria of each project from idea to execution and how to apply for funding. Responsibility of project leadership and coordinating my own event project. Show less
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FREELANCE Promotional assistant
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Jan 2007 - Sep 2009
The Barbican Theatre is a creative arts organisation situated in the historic Barbican area of Plymouth. They encourage their audiences and participants to visit and take part in promoted programs, events and celebrations in the venue and in the surrounding local area. My duties included: Assisting with the funding and the first main annual event called "In the Flesh." Produced a digital and live marketing campaign to entice the public to experience theatre in a different perspective. Cooperated within a team to plan and execute a small variety of events to promote the business called PIP. Designing and producing marketing material and updating social networking for clients. Creating and updating press releases and liaising with local and national press. Show less
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Debenhams
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United Kingdom
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Retail
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700 & Above Employee
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Sales Advisor
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Dec 2007 - Aug 2009
Devoted to customer interaction and people management. Helped reorganise the home sales and furniture department for the specifications of the managers. Further elevated customer loyalty through higher sales of store cards through effective service and dealing with customers and suppliers face to face and over the telephone. Devoted to customer interaction and people management. Helped reorganise the home sales and furniture department for the specifications of the managers. Further elevated customer loyalty through higher sales of store cards through effective service and dealing with customers and suppliers face to face and over the telephone.
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Education
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2014 - 2015
Cambridge Marketing College
Professional certificate in Marketing, Marketing -
2006 - 2007
University of Plymouth
BA Hons, media arts -
2000 - 2005
Bridgwater College
diploma, creative arts -
1996 - 2001
Chilton Trinity Technology College, Bridgwater
GCSE Art B, Geography C/ Double Science C C/ English C; Maths D -
University of Plymouth
BA Hons, media and communication -
Bridgwater College
degree, media and communication -
Bridgwater College
diploma, creative arts -
Bridgwater College
National Diploma, media. studies -
Chilton Trinity Secondary School
D, Double Science C
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