Andrew Fenichel

Social Content Producer at bknown agency
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish Professional working proficiency
  • Italian Elementary proficiency

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Social Content Producer
      • Apr 2021 - Present

      As a Social Content Producer for bknown, I assist with the creation, strategy and execution of social media content for a number of different brands and on-air talent, including Stephen A. Smith, Jalen Rose, Jay Bilas, Matthew Berry and Kevin Negandhi across Instagram, TikTok, Twitter, YouTube and Facebook. I served as the lead social media manager for the London Lions for the 2021-22 season, growing their Instagram following by 206.3% YoY in just six months, increasing their video views by 405.6% YoY and their interactions per post by 47.8% YoY. I covered the Logan Paul vs Floyd Mayweather fight as an on-site producer in June 2021, where I helped grow Showtime Sports' TikTok from 7k followers to 127k followers in just 5 days.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Content Creator
      • Mar 2022 - Present

      50k+ subscribers, 70+ million lifetime views creating sports commentary content 50k+ subscribers, 70+ million lifetime views creating sports commentary content

    • United States
    • Software Development
    • 200 - 300 Employee
    • Sports Betting Analyst
      • Jul 2021 - Feb 2022

      As a Sports Betting Analyst for Pro Football Focus, I write NFL betting articles for PFF's B2C subscription website using PFF's internal metrics and projections to inform our audience of what the best NFL picks are every single week. I also work to maintain an active Twitter presence to grow my own following and incorporate PFF stats and articles into my own timeline/ brand. As a Sports Betting Analyst for Pro Football Focus, I write NFL betting articles for PFF's B2C subscription website using PFF's internal metrics and projections to inform our audience of what the best NFL picks are every single week. I also work to maintain an active Twitter presence to grow my own following and incorporate PFF stats and articles into my own timeline/ brand.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • On-Air Talent
      • Sep 2018 - Jun 2021

      I am an anchor and reporter for Northwestern News Network's 'SportsNight', a weekly sports digital video show on Northwestern athletics. As an anchor/ reporter, I interview athletes and coaches from various NU sports, as well as break down weekly performances. I also have debuted numerous creative segments, including "Hype Train", "Schedule Predictor", "Stat of the Week", and "Around the World".

    • Executive Producer
      • Aug 2019 - Jan 2021

      I am an Executive Producer for Northwestern News Network's 'SportsNight', a weekly sports recap digital video show on Northwestern athletics. As an EP, I directly lead and organize many aspects of the weekly show, including creating the rundown and organizing guests and talent. On show days, I help run various audio/ visual components of the show by acting as floor director and/ or control room producer, in which I am in charge of overseeing all A/V aspects from a professional broadcast studio.

    • Social Media Director
      • Apr 2019 - Jan 2020

      I am the Social Media Director for NNN Sports, a role in which I oversee the Instagram, Twitter, and Facebook profiles for a digital media organization. Under my management, our Twitter following has increased from a 1:1 follower to following ratio to ratio to a 9:1 follower to follow ratio, and I emphasized posting original content on our Twitter and Instagram, including segments from the weekly show and news updates from live games.

    • Associate Producer
      • Jan 2019 - Aug 2019

      As an Associate Producer for Northwestern News Network's 'SportsNight', a weekly sports recap digital video show on Northwestern athletics, I assisted with the overall production of a weekly sports video show on Northwestern Athletics. I filmed and edited highlights using Adobe Creative Cloud for many Northwestern sporting events, and I also assisted the talent and team with various logistical tasks, including Trello and Rundown Creator. On show days, I helped run various audio/ visual components of the show, including manning cameras, teleprompter, sound systems, and more.

    • United Kingdom
    • Spectator Sports
    • 700 & Above Employee
    • Editorial Intern
      • Jan 2021 - Mar 2021

      As an Editorial Intern for Stats Perform, I wrote data-driven sports articles and recorded podcasts on the NBA, NFL, MLB, and sports betting for Stats Perform's B2C website. I also helped launch The Analyst, Stats Perform's new B2C website and ran the @StatsbySTATS Twitter account with over 83k followers in which I implemented a few new social media strategies that included the use of Twitter Ads/ Twitter Cards to promote articles. As an Editorial Intern for Stats Perform, I wrote data-driven sports articles and recorded podcasts on the NBA, NFL, MLB, and sports betting for Stats Perform's B2C website. I also helped launch The Analyst, Stats Perform's new B2C website and ran the @StatsbySTATS Twitter account with over 83k followers in which I implemented a few new social media strategies that included the use of Twitter Ads/ Twitter Cards to promote articles.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Quantitative Analyst
      • Sep 2020 - Jan 2021

      As a Quantitative Analyst for Xclusive Sports Management, I clean, filter, and analyze large private data sets to generate new predictive player evaluation metrics. I also model and analyze Rapsodo data and quantify scouting reports to predict future contracts for various MLB clients in addition to performing stereotypical baseball scouting duties, including scouting high school and college pitchers and position players by analyzing their mechanics and performance. As a Quantitative Analyst for Xclusive Sports Management, I clean, filter, and analyze large private data sets to generate new predictive player evaluation metrics. I also model and analyze Rapsodo data and quantify scouting reports to predict future contracts for various MLB clients in addition to performing stereotypical baseball scouting duties, including scouting high school and college pitchers and position players by analyzing their mechanics and performance.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Social Content Production Intern
      • Jun 2020 - Aug 2020

      NOTE: Internship canceled due to COVID-19 NOTE: Internship canceled due to COVID-19

    • United States
    • Media Production
    • 100 - 200 Employee
    • Fantasy Football Content Intern
      • Jun 2019 - Sep 2019

      As a Fantasy Football Intern for NFL Media, I launched the @NFLFantasy Instagram page that has gained over 500k followers, served as a producer on "Fantasy League One", a digital livestream show covering a celebrity fantasy football league, and researched competitive analysis on fantasy content across all social media platforms. I also edited numerous videos using Adobe Premiere Pro for the NFL's various social channels, including "Hollywood on Hollywood" and a promotional video for NFL Canada, for which I wrote the script and assisted the talent with the live production.

    • United States
    • Online Audio and Video Media
    • Vice President/ Executive Podcast Director
      • Aug 2018 - Jun 2019

      I am the Vice President and Executive Podcast Director for Powder Blue Media, LLC, a startup media company working out of Northwestern University's 'The Garage'. Powder Blue Media, LLC is home to four distinct external brands: The Powder Blue Podcast Network, a podcast network on iTunes and SoundCloud; Powder Blue Studios, home to all of our video content including "The Hot Takes Show" and "This is UNPLUGG'D"; and two flagship websites, UNPLUGG'D and 42.

    • Chief Marketing Officer/ Chief Creative Officer
      • Aug 2018 - Jan 2019

      As CMO and CCO of a startup media company, I was in charge of launching and managing the majority of Powder Blue Media's social media and digital content campaigns. Starting from zero, we gained over 1000 followers across all platforms in addition to high engagement rates and view/ click numbers on our website, UNPLUGG'D, and on YouTube/ Spotify. I also spearheaded the creation of many different forms of multimedia content, including "The Powder Blue Podcast Network", "The Hot Takes Show", and more.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Sports Marketing Intern
      • Oct 2017 - Jun 2019

      As an NSMA Sports Marketing Intern for Northwestern Athletics, I ran many game-day promotional operations for the Northwestern athletics department. I organized giveaways, sponsorships, and created marketing strategies for basketball, baseball, volleyball, softball, soccer and more. I also helped communicate with potential sponsors to organize game-day promotions for the NU athletic department. As an NSMA Sports Marketing Intern for Northwestern Athletics, I ran many game-day promotional operations for the Northwestern athletics department. I organized giveaways, sponsorships, and created marketing strategies for basketball, baseball, volleyball, softball, soccer and more. I also helped communicate with potential sponsors to organize game-day promotions for the NU athletic department.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Entrepreneur In Residence
      • Jan 2019 - May 2019

      As a resident at The Garage, Northwestern University’s Entrepreneurial Center, I worked with my team on my media startup, Powder Blue Media, LLC. Powder Blue Media, LLC won 1st Place at Demo Day, the elevator pitch competition at the end of "Wildfire", The Garage's highly selective 10-week summer incubator program during Summer 2019. As a resident at The Garage, Northwestern University’s Entrepreneurial Center, I worked with my team on my media startup, Powder Blue Media, LLC. Powder Blue Media, LLC won 1st Place at Demo Day, the elevator pitch competition at the end of "Wildfire", The Garage's highly selective 10-week summer incubator program during Summer 2019.

    • Video Host/ Podcast Host/ Sportswriter
      • Jan 2018 - May 2019

      As a Video Host, Podcast Host and Sportswriter for UNPLUGG'D, a sports and pop culture website under the umbrella of Powder Blue Media, LLC, I wrote feature long-form articles on the NFL, MLB, and NBA. Highlights include 2018 NFL Divisional previews, a feature on the upstart 2018 Oakland A's, and an in-depth look at Bryce Harper's free agency. I also hosted an average of four different podcasts per week, including "What's UP", "The Unplugg'd NBA Show", "The Unplugg'd MLB Show", and "The Fantasy Football Geek" in addition to serving as host and executive producer of "The Hot Takes Show". I also edit and design layout of many articles on the website as an editor.

    • Play-by-Play Broadcaster
      • Jan 2018 - Dec 2018

      As a sports broadcaster for 89.3 Chicagoland WNUR and Big Ten Network, I broadcasted play-by-play and color commentary Division 1 athletics, including baseball, basketball, lacrosse, and softball. During football season, I was a sideline reporter, in which I reported live on the sidelines before, during, and after football games. I also recorded podcasts on various Northwestern athletic teams. As a sports broadcaster for 89.3 Chicagoland WNUR and Big Ten Network, I broadcasted play-by-play and color commentary Division 1 athletics, including baseball, basketball, lacrosse, and softball. During football season, I was a sideline reporter, in which I reported live on the sidelines before, during, and after football games. I also recorded podcasts on various Northwestern athletic teams.

    • Editor-In-Chief
      • May 2016 - Sep 2017

      As Editor-In-Chief for the Webb Canyon Chronicle my senior year at The Webb Schools of California, I oversaw the complete production of a weekly periodical and news website on local and national news. I wrote articles, conducted interviews, recorded podcasts, and filmed videos as journalistic work, during which I gained experience with Adobe InDesign, Adobe Photoshop, and website design. I also served as dual-Editor of Sports and Opinion my junior year, and staff writer my sophomore year of highschool.

Education

  • Northwestern University
    Bachelor's degree, Journalism and Data Science
    2017 - 2021
  • The Webb Schools
    High School Diploma
    2013 - 2017

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