Experience

Diaz Foods

• United States
• Food & Beverages
• 100 - 200 Employee

• Executive Vice President of Product Development and R1 Sales

  • Aug 2022 - Present

• Regional Vice President of Sales

  • Mar 2021 - Aug 2022

• Regional Sales Manager

  • May 2018 - Mar 2021

• Business Development Manager

  • Oct 2017 - Apr 2018

  Developed the La Cena brand within the southeast market.

• Purchasing and Import Manager

  • Jun 2015 - Oct 2017

  Successfully managed up to eight buyers simultaneously. Successfully managed an outsourced, three person import team as well as the entire import process. Created the training program for new, incoming buyers. Trained nine new buyers personally, and later delegated the task of training to a team member. Collectively as a department decreased running inventory from $15 to $10 million dollars, significantly impacting company efficiency, while maintaining a 98.6% yearly average fill… Show more Successfully managed up to eight buyers simultaneously. Successfully managed an outsourced, three person import team as well as the entire import process. Created the training program for new, incoming buyers. Trained nine new buyers personally, and later delegated the task of training to a team member. Collectively as a department decreased running inventory from $15 to $10 million dollars, significantly impacting company efficiency, while maintaining a 98.6% yearly average fill ratio with increased sales over prior years. Oversaw imports from countries including Egypt, Thailand, Spain, China, Brazil, Colombia, Costa Rica and more (including ensuring that all Proforma's, ISF 10+2 documents, arrival notices, etc. were filed in a timely manner with broker agent/supplier's shipping company to mitigate all demurrage and related fees). Oversaw all brand label changes (FSMA act FDA nutritional label changes, marketing influenced changes, etc.) including label phase outs, reorders, and inventory management. Worked directly with sales and marketing, leading a weekly brand meeting, to ensure inventory turns, and product on hand for all strategic brand directions. Utilized sales knowledge and tactics in order to negotiate significant reductions in price and additional promotions.

• Buyer

  • Jan 2012 - Oct 2017

  Managed vendor relationships and worked closely with buying groups. Procured and managed inventory for over 200 vendors. Worked with both food service and retail accounts. Experience in buying commodities such as rice, beans, and both granulated and dehydrated spices. Successfully negotiated exclusivity agreements, promotions and pricing for vendors including Nestle, Coca Cola, Heinz, La Preferida, Hormel, Unilever, and McCormick. Organized trade shows and monthly… Show more Managed vendor relationships and worked closely with buying groups. Procured and managed inventory for over 200 vendors. Worked with both food service and retail accounts. Experience in buying commodities such as rice, beans, and both granulated and dehydrated spices. Successfully negotiated exclusivity agreements, promotions and pricing for vendors including Nestle, Coca Cola, Heinz, La Preferida, Hormel, Unilever, and McCormick. Organized trade shows and monthly promotions. Worked closely with sales teams to find the best way to market/sell product to a diverse customer base. Assisted in the coordination of in-store promotions and discounts. Met and exceeded fill ratio goals while maintaining excellent inventory turns. Sourced hard to locate products using a wide array of search methods. Awarded 2012 Purchasing Employee of the year.

• Meat Buyer

  • Aug 2013 - Oct 2014

  Managed inventory and orders in the seafood (shrimp and tilapia), beef, poultry, pork, and further processed meat industries. Purchased strategically in the tumultuous meat market of 2013/2014 in order to grow all meat segments for Diaz Foods up to 40%. Helped to grow the Diaz Foods shrimp business by $1.4 million in sales revenue through proper management and purchasing correctly.

• Logistics and Operations Assistant

  • Jun 2013 - Aug 2013

  Utilized retalix power warehouse to cube and palletize trailers for tractor trailer, straight truck, over the road, and in town routes. Verified whether or not tractors and trailers were in working order (gas, AC Units, thermo king trailer cooling units, GPS recievers, etc.) Pinged GPS recievers using Roadnet software to ascertain the location and current status of over the road and local tractors.



Rojas Realty

• Intern

  • Aug 2010 - Nov 2010

  Data entry in GAMLS, FMLS and other real estate software. Assisted broker in general administration of real estate office. Photographed listings and marketed in social media and company website. Data entry in GAMLS, FMLS and other real estate software. Assisted broker in general administration of real estate office. Photographed listings and marketed in social media and company website.