Andrew Donnelly

Head of media - England and campaigns at RL Commercial
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Location
St. Helens, England, United Kingdom, UK

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Alison Cain

I have worked with Andrew for several years, his knowledge and enthusiasm ensures that he produces top quality marketing and communication products. I have no hesitation in recommending Andrew.

Will Bentley

Following selection to Wigan Council's approved supplier framework we initially worked with Andy, who was also involved in the selection process, on a major web development project for the Council. The project aimed to provide easier access to information and advice on worklessness pulling together data on the various services and support programs from across the Borough. Throughout the process of project planning, writing specifications, interface and structural design and then development of the site itself, we found Andy at all times professional, communicative and very personable. The project was delivered on time and on budget due to the efforts and involvement of both bd2's and the Council's in-house team, led by Andy.

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Credentials

  • Accredited Practitioner
    CIPR – Chartered Institute of Public Relations
    Apr, 2012
    - Sep, 2024

Experience

    • United Kingdom
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • Head of media - England and campaigns
      • Jan 2023 - Present

      Still working with great people on all things PR for the greatest game. Still working with great people on all things PR for the greatest game.

    • United Kingdom
    • Spectator Sports
    • 100 - 200 Employee
    • Communications and PR Manager
      • May 2019 - Jan 2023

      Working with great people on all things PR for the greatest game. Working with great people on all things PR for the greatest game.

    • PR and communications consultant
      • Nov 2018 - May 2019

      CIPR ‘accredited practitioner’ with more than 20 years’ experience in wide ranging and demanding communication roles, across all sectors and at various levels. Offering strategic advice and hands-on support to businesses and organisations on the following. • Communications strategy • PR/marketing campaigns • Reputation and issues management • Media relations • Copywriting • Editorial/publications • Advertising • Event management • Brand/identity • Web content • Social media • Sponsorship/grant applications • Preparing tender/contract bids Show less

    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Communications manager
      • May 2016 - Oct 2018

      • Managing and developing the communications team • Developing communications strategy and managing delivery in support of corporate and directorate priorities • Advising and consulting with senior councillors and officers on reputation management and media handling issues • Driving engagement with target audiences, key stakeholders and to maximise earned media coverage • Developing and delivering innovative and creative communications to support organisation development • Overseeing the effective running, funding and promotion of events organised by the council • Developing engagement strategies to drive the council’s change agenda • Delivering coordinated accurate, timely information to keep key stakeholders, including residents, informed and supporting responses to major incidents • Developing and championing a positive internal communications culture, and providing expertise across council directorates and services to encourage corporate pride and employee engagement • Overseeing the development and delivery of web and social media content • Working with partners to develop opportunities for joint working on areas of communications and marketing activities Show less

    • PR and communications consultant
      • Oct 2015 - May 2016

      CIPR ‘accredited practitioner’ with more than 20 years’ experience in wide ranging and demanding communication roles, across all sectors and at various levels. Offering strategic advice and hands-on support to businesses and organisations on the following. • Communications strategy • PR/marketing campaigns • Reputation and issues management • Media relations • Copywriting • Editorial/publications • Advertising • Event management • Brand/identity • Web content • Social media • Sponsorship/grant applications • Preparing tender/contract bids Show less

    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Strategic Communications Manager
      • Mar 2014 - Aug 2015

      - Supporting senior management with the roll-out of HSE’s 3-5 year business plan- Leading and managing the IC team- Working with business managers and colleagues to develop effective external communication and e-marketing strategies- Providing employee engagement reports and analysis to senior management

    • Press Officer
      • Jul 2013 - Mar 2014

      - Reputation management- Developing positive working relations with national and regional media- Responding to media enquiries efficiently and effectively- Challenging 'health and safety' myths and inaccuracies- Maintaining out of hours press office.- Online information management (CMS)- Social media engagement - Media monitoring and evaluation.

    • PR and communications consultant
      • Jul 2012 - Jul 2013

      Freelance public relations consultant, offering strategic advice and hands-on support to businesses and organisations on the following. • Communications strategy • PR/marketing campaigns • Reputation and issues management • Media relations • Copywriting • Editorial/publications • Advertising • Event management • Brand/identity • Web content • Social media • Sponsorship/grant applications • Preparing tender/contract bids Freelance public relations consultant, offering strategic advice and hands-on support to businesses and organisations on the following. • Communications strategy • PR/marketing campaigns • Reputation and issues management • Media relations • Copywriting • Editorial/publications • Advertising • Event management • Brand/identity • Web content • Social media • Sponsorship/grant applications • Preparing tender/contract bids

    • Design Services
    • 100 - 200 Employee
    • Marketing & Campaigns Manager
      • Oct 2008 - May 2012

      - Unifying the council’s marketing functions- Creating and delivering campaigns - Recruiting new employees- Delivering staff training and encouraging development- Strengthening brand and identity- Budgeting and reducing costs- Managing events- Developing customer insight- Introducing social marketing techniques- Establishing an in-house advertising agency- Developing social media engagement- Transforming online presence

    • Principal Public Relations Officer
      • Jun 2005 - Sep 2008

      - Reputation management- Communications strategy- Media relations- Design and editorial - Brand management - Ambassadorial duties - Advising senior management- Partnership communication - Crisis communication- Stakeholder engagement- Public speaking

    • Public Relations Officer
      • Jun 2002 - May 2005

      - Media relations.- Producing corporate publications- Improving the council’s website - Developing stakeholder communication channels- Raising standards in corporate and departmental publications- Copywriting

    • Assistant Public Relations Officer
      • Jan 2000 - May 2002

      - Improving media relations - Copywriting- Developing web content- Strengthening ties between departmental communications staff - Producing internal and external publications

Education

  • University of Liverpool
    Combined Honours, History & Politics
    1994 - 1997
  • The Manchester Metropolitan University
    Postgraduate Diploma, Public Relations
    1999 - 2002
  • University of Liverpool
    BA Hons, History and Politics

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