Andrew Charles Edwards
Founder at designACE- Claim this Profile
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Bio
Caitlin O'Neill
I’ve had the absolute pleasure of working with Andrew for the past 6 years. Andrew’s positivity and enthusiasm is unmatched. His ability to cultivate connections and relationships was highlighted when he was elected to the Mobile Giving Foundation Canada’s Board of Directors in 2019 and as the Chair of CWTA’s Mobile Content Council by a group of his peers in 2021. During Andrew’s time on contract with CWTA, he was instrumental in the development and progress of multiple projects – most noteworthy being a Canadian Common Short Code compliance guide, leading a working group of CWTA members and soliciting feedback on the development of an industry-wide Best Practices document for A2P Messaging, and co-planning one of CWTA’s first offsite, in-person meetings since before the pandemic. Having had the opportunity to work closely with Andrew at CWTA, something I appreciate most about him is the creative lens through which he views a projects – from event planning and finding the perfect space with a carefully curated menu to incorporating unique graphics and visuals into a written document – the flare that Andrew brings to any project with which he’s involved is truly special. Andrew is a team player and a great collaborator, with a diverse range of skills and experience, and would be an asset to any organization.
Katherine Winchester
‘Contagiously positive’ is what always comes to mind when I think about Andrew; someone with unmatched persuasiveness and passion; an expert in the art and subtlety of a sales pitch. Andrew was hired by the Association as an independent consultant for a 6-month term at the beginning of 2022, particularly given his extensive background in sms/mobile messaging and marketing. Andrew has since helped to progress numerous projects for the Association and played a key role planning the first in-person stakeholder event gathering and reception held since prior to the pandemic. Through Andrew’s work he demonstrated considerable technical writing skills and a high degree of responsiveness to feedback. I will always be in awe of his ability to establish meaningful connections with such a diverse range of individuals while maintaining a positive outlook. Andrew is an absolute pleasure to work with and would be an asset to any team.
Rosey Li
Andrew is a strong leader when it comes to client relationships. We worked together closely on the ICF Gateway project, the largest account for ICF Toronto, where we collaborated on the product roadmap and Andrew was always there to support any financial discussions or escalations. What really impressed me the most about Andrew is how polished he is when having tough conversations and how he could always motivate the team with his leadership skills and optimism. I could always count on Andrew to bring joy and fun into any type of conversation. Andrew would be an excellent asset to any team!
Caitlin O'Neill
I’ve had the absolute pleasure of working with Andrew for the past 6 years. Andrew’s positivity and enthusiasm is unmatched. His ability to cultivate connections and relationships was highlighted when he was elected to the Mobile Giving Foundation Canada’s Board of Directors in 2019 and as the Chair of CWTA’s Mobile Content Council by a group of his peers in 2021. During Andrew’s time on contract with CWTA, he was instrumental in the development and progress of multiple projects – most noteworthy being a Canadian Common Short Code compliance guide, leading a working group of CWTA members and soliciting feedback on the development of an industry-wide Best Practices document for A2P Messaging, and co-planning one of CWTA’s first offsite, in-person meetings since before the pandemic. Having had the opportunity to work closely with Andrew at CWTA, something I appreciate most about him is the creative lens through which he views a projects – from event planning and finding the perfect space with a carefully curated menu to incorporating unique graphics and visuals into a written document – the flare that Andrew brings to any project with which he’s involved is truly special. Andrew is a team player and a great collaborator, with a diverse range of skills and experience, and would be an asset to any organization.
Katherine Winchester
‘Contagiously positive’ is what always comes to mind when I think about Andrew; someone with unmatched persuasiveness and passion; an expert in the art and subtlety of a sales pitch. Andrew was hired by the Association as an independent consultant for a 6-month term at the beginning of 2022, particularly given his extensive background in sms/mobile messaging and marketing. Andrew has since helped to progress numerous projects for the Association and played a key role planning the first in-person stakeholder event gathering and reception held since prior to the pandemic. Through Andrew’s work he demonstrated considerable technical writing skills and a high degree of responsiveness to feedback. I will always be in awe of his ability to establish meaningful connections with such a diverse range of individuals while maintaining a positive outlook. Andrew is an absolute pleasure to work with and would be an asset to any team.
Rosey Li
Andrew is a strong leader when it comes to client relationships. We worked together closely on the ICF Gateway project, the largest account for ICF Toronto, where we collaborated on the product roadmap and Andrew was always there to support any financial discussions or escalations. What really impressed me the most about Andrew is how polished he is when having tough conversations and how he could always motivate the team with his leadership skills and optimism. I could always count on Andrew to bring joy and fun into any type of conversation. Andrew would be an excellent asset to any team!
Caitlin O'Neill
I’ve had the absolute pleasure of working with Andrew for the past 6 years. Andrew’s positivity and enthusiasm is unmatched. His ability to cultivate connections and relationships was highlighted when he was elected to the Mobile Giving Foundation Canada’s Board of Directors in 2019 and as the Chair of CWTA’s Mobile Content Council by a group of his peers in 2021. During Andrew’s time on contract with CWTA, he was instrumental in the development and progress of multiple projects – most noteworthy being a Canadian Common Short Code compliance guide, leading a working group of CWTA members and soliciting feedback on the development of an industry-wide Best Practices document for A2P Messaging, and co-planning one of CWTA’s first offsite, in-person meetings since before the pandemic. Having had the opportunity to work closely with Andrew at CWTA, something I appreciate most about him is the creative lens through which he views a projects – from event planning and finding the perfect space with a carefully curated menu to incorporating unique graphics and visuals into a written document – the flare that Andrew brings to any project with which he’s involved is truly special. Andrew is a team player and a great collaborator, with a diverse range of skills and experience, and would be an asset to any organization.
Katherine Winchester
‘Contagiously positive’ is what always comes to mind when I think about Andrew; someone with unmatched persuasiveness and passion; an expert in the art and subtlety of a sales pitch. Andrew was hired by the Association as an independent consultant for a 6-month term at the beginning of 2022, particularly given his extensive background in sms/mobile messaging and marketing. Andrew has since helped to progress numerous projects for the Association and played a key role planning the first in-person stakeholder event gathering and reception held since prior to the pandemic. Through Andrew’s work he demonstrated considerable technical writing skills and a high degree of responsiveness to feedback. I will always be in awe of his ability to establish meaningful connections with such a diverse range of individuals while maintaining a positive outlook. Andrew is an absolute pleasure to work with and would be an asset to any team.
Rosey Li
Andrew is a strong leader when it comes to client relationships. We worked together closely on the ICF Gateway project, the largest account for ICF Toronto, where we collaborated on the product roadmap and Andrew was always there to support any financial discussions or escalations. What really impressed me the most about Andrew is how polished he is when having tough conversations and how he could always motivate the team with his leadership skills and optimism. I could always count on Andrew to bring joy and fun into any type of conversation. Andrew would be an excellent asset to any team!
Caitlin O'Neill
I’ve had the absolute pleasure of working with Andrew for the past 6 years. Andrew’s positivity and enthusiasm is unmatched. His ability to cultivate connections and relationships was highlighted when he was elected to the Mobile Giving Foundation Canada’s Board of Directors in 2019 and as the Chair of CWTA’s Mobile Content Council by a group of his peers in 2021. During Andrew’s time on contract with CWTA, he was instrumental in the development and progress of multiple projects – most noteworthy being a Canadian Common Short Code compliance guide, leading a working group of CWTA members and soliciting feedback on the development of an industry-wide Best Practices document for A2P Messaging, and co-planning one of CWTA’s first offsite, in-person meetings since before the pandemic. Having had the opportunity to work closely with Andrew at CWTA, something I appreciate most about him is the creative lens through which he views a projects – from event planning and finding the perfect space with a carefully curated menu to incorporating unique graphics and visuals into a written document – the flare that Andrew brings to any project with which he’s involved is truly special. Andrew is a team player and a great collaborator, with a diverse range of skills and experience, and would be an asset to any organization.
Katherine Winchester
‘Contagiously positive’ is what always comes to mind when I think about Andrew; someone with unmatched persuasiveness and passion; an expert in the art and subtlety of a sales pitch. Andrew was hired by the Association as an independent consultant for a 6-month term at the beginning of 2022, particularly given his extensive background in sms/mobile messaging and marketing. Andrew has since helped to progress numerous projects for the Association and played a key role planning the first in-person stakeholder event gathering and reception held since prior to the pandemic. Through Andrew’s work he demonstrated considerable technical writing skills and a high degree of responsiveness to feedback. I will always be in awe of his ability to establish meaningful connections with such a diverse range of individuals while maintaining a positive outlook. Andrew is an absolute pleasure to work with and would be an asset to any team.
Rosey Li
Andrew is a strong leader when it comes to client relationships. We worked together closely on the ICF Gateway project, the largest account for ICF Toronto, where we collaborated on the product roadmap and Andrew was always there to support any financial discussions or escalations. What really impressed me the most about Andrew is how polished he is when having tough conversations and how he could always motivate the team with his leadership skills and optimism. I could always count on Andrew to bring joy and fun into any type of conversation. Andrew would be an excellent asset to any team!
Credentials
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Advertising on LinkedIn
LinkedInAug, 2023- Nov, 2024 -
Effective Compliance Programs
Penn State UniversityJul, 2022- Nov, 2024 -
Fundamentals of Graphic Design
California Institute of the ArtsJul, 2022- Nov, 2024 -
Google Project Management
GoogleJul, 2022- Nov, 2024 -
High Performance Collaboration: Leadership, Teamwork, and Negotiation
Northwestern UniversityJul, 2022- Nov, 2024 -
Introduction to AWS for Non-Engineers: 1 Cloud Concepts
LinkedInJul, 2022- Nov, 2024 -
Introduction to AWS for Non-Engineers: 2 Security
LinkedInJul, 2022- Nov, 2024 -
Introduction to Digital Transformation with Google Cloud
Google Cloud EducationJul, 2022- Nov, 2024 -
New Technologies for Business Leaders
Rutgers UniversityJul, 2022- Nov, 2024 -
Sustainable Digital Innovation
EIT DigitalJul, 2022- Nov, 2024 -
What is Compliance?
Penn State UniversityJun, 2022- Nov, 2024 -
Digital Competition in Financial Services
Copenhagen Business SchoolJan, 2022- Nov, 2024 -
Distillery School | Intro to Distillation
Sons of Vancouver DistilleryNov, 2021- Nov, 2024 -
SAFe Agilist Certification
Scaled Agile, Inc.May, 2021- Nov, 2024 -
Mastering Management - M2
ICFNov, 2019- Nov, 2024 -
Supervisor Health and Safety Awareness
Ontario Government | Gouvernement de l’OntarioMar, 2016- Nov, 2024
Experience
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designACE
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Sep 2022 - Present
I bring energy and expertise that motivates teams to develop skills, share knowledge, and transform their organizations. I have over 15 years of experience in marketing, leadership, and technology and was recently named a top Fundraising Voice on LinkedIn. I am passionate about crafting authentic narratives and fostering community growth. designACE, has innovative solutions adaptable to organizations of every size and style. ✨ Virtual & in-person team-building workshops | No more boring meetings! designACE merges design thinking and project management methodologies to make team connections more engaging, effective, and enjoyable. 🎯 Vision & Mission Workshops | Discover your North Star. designACE co-creates a clear and concise vision and mission statement that is easy to understand and memorable to communicate your purpose and goals effectively. 🌐 LinkedIn Community Building | Connect with your audience authentically. designACE specializes in empathy-driven engagement, allowing you to connect with your audience, build your following, and achieve your goals on LinkedIn. 📚 Blog Writing | Telling stories that matter. designACE adapts our storytelling style to fit your authentic voice. We recently named a top writer on Leadership on Medium. 🛒 Etsy Star Seller | Tools and resources for leaders. designACE sells DIY workshop guides for Empathy Mapping, Alignment Sessions, Vision Setting, and Stakeholder Communication Planning. Discover our best-seller Icebreaker Cards and Team-building games. Thank you for joining DesignACE on this journey! Show less
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Canadian Telecommunications Association
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Canada
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Telecommunications
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1 - 100 Employee
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Consultant
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Jan 2022 - Aug 2022
Technical writing, facilitating working groups, and AGM planning, as well as supporting txt.ca in the development of new collateral. Technical writing, facilitating working groups, and AGM planning, as well as supporting txt.ca in the development of new collateral.
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ICF Next
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United States
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Marketing Services
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700 & Above Employee
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Group Account Director | Wireless Services
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Mar 2020 - Oct 2021
Enhanced my team's velocity to accelerate our product performance and capabilities. Boosting client interactions | Maximize the retention and profitability of 20+ customers.Navigating compliance | Advance data governance and info-security customer framework.Improving delivery | Manage product roadmap, CAPEX/OPEX budget and platform stability. Partner negotiation | Transition from revenue-share model to the cost-plus model.
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Account Director | Wireless Services
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Jan 2016 - Mar 2020
Delivered financial growth with automation client touch-points for the scale of service.Accelerated financial growth | Exceeded revenue targets by 30% for 65 consecutive months.Negotiated savings | Improved operating margin by decreasing vendor costs.Streamlined to scale | Automated financial reporting and client settlement process.
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Account Director | Ontario Energy Support Program
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Sep 2015 - Mar 2016
Managed the key-stakeholder relationships at Ontario Energy Board, Canadian Revenue Services, Independent Electricity System Operator, IBM, 70+ Utilities, and 100+ Social Agencies. - Launched credit application web-portal and applicant income validation via the CRA - Implement CRM leveraging Salesforce - Set up a financial settlement mechanism with IESO for Social Agencies - Deployment of API to Utilities for billing credit circulation - Stood up a 35 bi-lingual full-time personnel call centre We had an impressive response to this first-of-its-kind program in Canada.Website results in year 1- 762,559 sessions - 468,275 users- 4,498,779 page views - 100% uptime- average page load time <5s Show less
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InMoment
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United States
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Software Development
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500 - 600 Employee
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Sales Engineer
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Apr 2014 - Aug 2015
Technical resource for the business development team. Value-based product demos and SaaS sales support. Designed digital customer-feedback solutions for enterprise clients.
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Sales Project Manager
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Nov 2012 - Apr 2014
Implemented digital solutions that enhanced organizations’ ability to collect customer feedback throughout the omnichannel journey.
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Jr. Manager Operations
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Dec 2009 - Nov 2012
I managed vendor relationships and supported Account Management processes & workflow.
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Account Coordinator | Client Implementation Team
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Dec 2008 - Dec 2010
Collaborated on a team responsible for the Global Implementation of Starbucks CX program. We launched feedback loops and reporting in 60 markets.
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Bell Media
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Canada
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Entertainment Providers
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700 & Above Employee
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MTV Canada - Talent
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Sep 2010 - Aug 2014
1 Girl 5 Gays (5 Season)I am very proud of my contribution on this groundbreaking show that made Global LGBTQ2 broadcasting history.
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MTV Canada Host
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Feb 2012 - Mar 2013
Jersey Shore - After Show (2 Seasons)We filmed live in front of a studio audience and live into the homes of fans across Canada. My time on-air and in front of live audiences offered me a unique experience to grow as a confident public speaker.
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RH
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United States
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Design Services
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700 & Above Employee
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Sales Associate
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Jul 2008 - Jun 2009
Tops Sales in Canada November 2008 Tops Sales in Canada November 2008
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