Experience

Landmark Event & Catering Company
• United States
• Events Services
• 1 - 100 Employee
• Marketing Manager

  • Aug 2023 - Present


Self Employed

• Real Estate
• 1 - 100 Employee

• Professional Photographer, Videographer, and Drone Pilot

  • Oct 2018 - Present

  Landscape and nature photographer shooting for trail-minded brands such as Madera Outdoor, Wilderness Culture, Trail Toddy, RTC Outdoors, and others. Proficient in: Adobe Illustrator, Premiere Pro, InDesign, and Filmora9. Currently learning PhotoShop above a beginner level. I also have provided my digital marketing clients with photo and creative assets for marketing, including The Star PDX, Gaston Little Patch Farms, and Sherwood Auto Repair. Gear: Samsung Galaxy S22 Ultra GoPro Hero 8 Black DJI Air 2S Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Digital Marketing Director

  • Mar 2016 - Aug 2023

  • Full service digital advertising, including strategy and development, leading a freelance team • Small business growth, also supporting direct response marketing, and corporate-to-franchise communication • Social media, SEO, SEM/Paid search, e-commerce, email marketing, web design, web development • Month-over-month analytical reporting based on KPI and benchmarks • Current Client Industries Include: Investment real estate, e-commerce, SaaS, tourism, commercial construction I lead full-service digital marketing strategy for small businesses and start-ups, specializing in fully automated lead generation funnels. I connect social media content and advertising, Google PPC/Display, CRM and lead generation, and email nurture marketing together. Show less


adidas
• Germany
• Sporting Goods
• 700 & Above Employee
• Paid Search Manager

  • Feb 2022 - May 2022


Rise Interactive

• United States
• Advertising Services
• 300 - 400 Employee

• Manager, Paid Search

  • Aug 2021 - Feb 2022

  Collaborating with several teams within Rise Interactive to drive strategy for Paid Search, Social Media, Programmatic DSP, and more. Collaborating with several teams within Rise Interactive to drive strategy for Paid Search, Social Media, Programmatic DSP, and more.



Gigasavvy

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Mar 2015 - Mar 2016

  • Account director for four of Gigasavvy’s full-service clients, and a support on two other second tier client teams • Content creation, blogging with SEO best practices, paid search, email marketing, and geo-fencing mobile ads • Analytical metrics reporting via Sprout Social, Sprinklr, and native platform analytics • Clients included: Johnny Rockets franchise and corporate support (main client), Sugarfina (brick & mortar luxury candy boutique), Toshiba (Latin America), True Science (pet products), and others Show less



HyperX

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Social Media Specialist

  • May 2013 - Dec 2014

  • Social content creation and scheduling through Hootsuite • Bi-weekly and end of month metrics reporting via SproutSocial, Twitter Analytics, and Facebook Insights • Setup of promotional campaigns and social monitoring using third party applications • Live event activation planning, execution, and reporting (Gamescom Germany, PAX West Seattle) • Working daily with sponsored teams to promote campaigns and offers • Social content creation and scheduling through Hootsuite • Bi-weekly and end of month metrics reporting via SproutSocial, Twitter Analytics, and Facebook Insights • Setup of promotional campaigns and social monitoring using third party applications • Live event activation planning, execution, and reporting (Gamescom Germany, PAX West Seattle) • Working daily with sponsored teams to promote campaigns and offers



MLB.com

• United Kingdom

• Southern California Reporter

  • Apr 2013 - Apr 2014

  Covering the Dodgers and Angels as a credentialed member of the media. Covering the Dodgers and Angels as a credentialed member of the media.



Activated Events

• United States
• Musicians
• 1 - 100 Employee

• Account Director - Social Media

  • Jan 2013 - Sep 2013

  • Social and Google Ads promotional support for the purchase of admissions tickets for several clients • Ski and snowboard resort focused (Mountain High), also including waterparks, and EDM festivals (Wet Electric) • Daily content creation and posting, social listening, and blog and forum participation • All projects: Mountain High, Wet Electric, BeachFront Cinema, Sundown Music Festival, Coastal Country Jam • Social and Google Ads promotional support for the purchase of admissions tickets for several clients • Ski and snowboard resort focused (Mountain High), also including waterparks, and EDM festivals (Wet Electric) • Daily content creation and posting, social listening, and blog and forum participation • All projects: Mountain High, Wet Electric, BeachFront Cinema, Sundown Music Festival, Coastal Country Jam



The Orange County Register

• OC Varsity Reporter

  • Oct 2011 - Dec 2012

  • Covering local high school football for two seasons • Responsible for attending the games in the press box, keeping track of stats and key plays • Article write-up of the game sent to editor no later than 60 minutes after conclusion of game • Article length must exceed 500 words, and written in “reverse pyramid” SEO style • Two weekend nights per weekend, continued while working at The Armory and Premiere Media Group • Covering local high school football for two seasons • Responsible for attending the games in the press box, keeping track of stats and key plays • Article write-up of the game sent to editor no later than 60 minutes after conclusion of game • Article length must exceed 500 words, and written in “reverse pyramid” SEO style • Two weekend nights per weekend, continued while working at The Armory and Premiere Media Group



The Armory (Ad Agency + Production Co)

• Social Media Manager

  • Feb 2011 - Dec 2012

  • Assigned to Wilson Sporting Goods and their metal bat division, DeMarini • Social media content creation and engagement on Facebook, Twitter, Instagram, YouTube • Monthly analytics and metrics reporting • Live event activation and coverage • Highlight: Launched DeMarini apparel line website, working with web dev and design team, Facebook Ads • Assigned to Wilson Sporting Goods and their metal bat division, DeMarini • Social media content creation and engagement on Facebook, Twitter, Instagram, YouTube • Monthly analytics and metrics reporting • Live event activation and coverage • Highlight: Launched DeMarini apparel line website, working with web dev and design team, Facebook Ads



Bleacher Report

• Spectator Sports
• 400 - 500 Employee

• Staff Writer

  • Mar 2010 - Feb 2011

  • Part of Bleacher Report’s original paid writing staff prior to Turner Broadcasting’s acquisition • From home, freelance, full-time, covering anywhere from six to eight topics per day provided by editor • Each assignment was due ASAP before the next one came in (usually hour-by-hour) • Responsible for researching, writing, building article with SEO tactics • Skills/experience acquired: 1) Hitting tight deadlines 2) Researching topics for credibility 3) SEO writing structure • Part of Bleacher Report’s original paid writing staff prior to Turner Broadcasting’s acquisition • From home, freelance, full-time, covering anywhere from six to eight topics per day provided by editor • Each assignment was due ASAP before the next one came in (usually hour-by-hour) • Responsible for researching, writing, building article with SEO tactics • Skills/experience acquired: 1) Hitting tight deadlines 2) Researching topics for credibility 3) SEO writing structure