Experience

Destiny Wireless

• Information Technology & Services
• 1 - 100 Employee

• CEO Owner

  • Jul 2003 - Dec 2014

  • Founded Destiny Wireless Australia. • Spent 12 months building the digital pen applications platform for a web based service fully integrated with the customers CRM systems. See www.destinywireless.com.au • Went to market sector by sector. After two years we turned a profit and had 50 customers using 500 digital pens. Continued to grow the company for 12 years maintaining a high profit, high cash generating business throughout. All marketing by social media, YouTube, adwords etc… Show more • Founded Destiny Wireless Australia. • Spent 12 months building the digital pen applications platform for a web based service fully integrated with the customers CRM systems. See www.destinywireless.com.au • Went to market sector by sector. After two years we turned a profit and had 50 customers using 500 digital pens. Continued to grow the company for 12 years maintaining a high profit, high cash generating business throughout. All marketing by social media, YouTube, adwords etc. The result was almost all business came to Destiny via social media or referred by existing customers. Sold the company in December 2014 Show less • Founded Destiny Wireless Australia. • Spent 12 months building the digital pen applications platform for a web based service fully integrated with the customers CRM systems. See www.destinywireless.com.au • Went to market sector by sector. After two years we turned a profit and had 50 customers using 500 digital pens. Continued to grow the company for 12 years maintaining a high profit, high cash generating business throughout. All marketing by social media, YouTube, adwords etc… Show more • Founded Destiny Wireless Australia. • Spent 12 months building the digital pen applications platform for a web based service fully integrated with the customers CRM systems. See www.destinywireless.com.au • Went to market sector by sector. After two years we turned a profit and had 50 customers using 500 digital pens. Continued to grow the company for 12 years maintaining a high profit, high cash generating business throughout. All marketing by social media, YouTube, adwords etc. The result was almost all business came to Destiny via social media or referred by existing customers. Sold the company in December 2014 Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• CEO

  • Aug 1995 - Apr 2001

  I was initially appointed as Managing Director of Vodac. Vodac was one of three service providers owned by Vodafone. The others were Digicall (acquired as a result of bankruptcy) and Talkland which was set up to open retail shops. Over a period of time the four service providers were integrated and I was appointed as CEO of all operations in Australia reporting to the board. We opened 130 retail shops, cleaned up the dealer channel and were growing at the rate of 30000 new… Show more I was initially appointed as Managing Director of Vodac. Vodac was one of three service providers owned by Vodafone. The others were Digicall (acquired as a result of bankruptcy) and Talkland which was set up to open retail shops. Over a period of time the four service providers were integrated and I was appointed as CEO of all operations in Australia reporting to the board. We opened 130 retail shops, cleaned up the dealer channel and were growing at the rate of 30000 new customers a month. We penetrated the corporate market and lifted the monthly revenue and profit per subscriber by 30%. Our network was rated as the best performing network in all but one state. My main achievement was always making budget and lifting Vodafone to be then respected as a key player alongside Telstra and Optus. As CEO of all Vodafone operations within Australia I reported to the Group Chief Executive Sir Gerald Whent and had responsibility for: 3,500 staff 136 retail shops 2 million customers A$1.5 billion turnover Show less I was initially appointed as Managing Director of Vodac. Vodac was one of three service providers owned by Vodafone. The others were Digicall (acquired as a result of bankruptcy) and Talkland which was set up to open retail shops. Over a period of time the four service providers were integrated and I was appointed as CEO of all operations in Australia reporting to the board. We opened 130 retail shops, cleaned up the dealer channel and were growing at the rate of 30000 new… Show more I was initially appointed as Managing Director of Vodac. Vodac was one of three service providers owned by Vodafone. The others were Digicall (acquired as a result of bankruptcy) and Talkland which was set up to open retail shops. Over a period of time the four service providers were integrated and I was appointed as CEO of all operations in Australia reporting to the board. We opened 130 retail shops, cleaned up the dealer channel and were growing at the rate of 30000 new customers a month. We penetrated the corporate market and lifted the monthly revenue and profit per subscriber by 30%. Our network was rated as the best performing network in all but one state. My main achievement was always making budget and lifting Vodafone to be then respected as a key player alongside Telstra and Optus. As CEO of all Vodafone operations within Australia I reported to the Group Chief Executive Sir Gerald Whent and had responsibility for: 3,500 staff 136 retail shops 2 million customers A$1.5 billion turnover Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Director

  • 1992 - 1995

  I was posted to Hong Kong to open a new office with the responsibility for identifying and winning licences in Asia and serve as non-exec director on the following boards:- Pacific Link Hong Kong TACS & DAMPS Pacific Telelink Hong Kong CT2 Vodafone Pty Australia GSM Vodafone Fiji Ltd GSM I won the license for Vodafone to operate in Australia. I went on to negotiate a 50/50 joint venture with Fiji post and telecom. I won the licence after negotiating with ministers and the… Show more I was posted to Hong Kong to open a new office with the responsibility for identifying and winning licences in Asia and serve as non-exec director on the following boards:- Pacific Link Hong Kong TACS & DAMPS Pacific Telelink Hong Kong CT2 Vodafone Pty Australia GSM Vodafone Fiji Ltd GSM I won the license for Vodafone to operate in Australia. I went on to negotiate a 50/50 joint venture with Fiji post and telecom. I won the licence after negotiating with ministers and the Prime Minister (I then won licences in India and Papua New Guinea.) • Vodafone Fiji was established and became the most profitable network owned by Vodafone in terms of profit to turnover.

• Non Executive Director

  • 1992 - 1995

  As regional director (Vodafone Asia Pacific – Hong Kong) I was non-exec director at Vodafone Fiji • Vodafone Fiji Ltd: became the most profitable network owned by Vodafone in terms of profit to turnover. • I was the key non-exec director as I had knowledge of establishing routes to market and of the political environment.

• Non Executive Director

  • 1992 - 1995

  After winning the licence for Vodafone in Australia I served as non-exec director until I was asked to take over as Managing Director of one of the group companies in Australia.

• Marketing Director

  • 1989 - 1992

  • Responsible for growth and market share of UK cellular operation. • Under my leadership we achieved this and maintained over 56% market-share for a three and a half year period and increased subscriber base from 250K to 750K subscribers. • Key player in bids for licences in Italy, Portugal, Germany (leading to the largest ever takeover by a British company of Mannesmann) • Lead director in various trade missions with Minister of Trade.



Pacific Telelink Hong Kong (CT2)

• Hong Kong

• Non Executive Director

  • 1992 - 1995

  As regional director (Vodafone Asia Pacific – Hong Kong) I was non-exec director at Pacific Telelink Hong Kong As regional director (Vodafone Asia Pacific – Hong Kong) I was non-exec director at Pacific Telelink Hong Kong



Pacific Link Hong Kong (TACS & DAMPS)

• Hong Kong

• Non Executive Director

  • 1992 - 1995

  As regional director (Vodafone Asia Pacific – Hong Kong) I was non-exec director • My experience as Marketing Director of Vodafone UK my main contribution was in the areas of branding and marketing. As regional director (Vodafone Asia Pacific – Hong Kong) I was non-exec director • My experience as Marketing Director of Vodafone UK my main contribution was in the areas of branding and marketing.