Area Sales Manager

• Aug 2022 - Present

Territory Manager

• Mar 2021 - Jul 2022

● Developed a new-to-market brand within CA in FY21 ● Created prioritized target accounts in California with RNDC to prioritize key accounts and successfully infiltrated 95% of A accounts, and 80% of B accounts, while exceeding California’s goal in FY21 by 17% ● Currently growing the California market YTD by +112%, the San Diego market by +149%, and the San Diego Independent market by 121% ● Designing and executing pop-up events, bar takeovers, music festival satellite bars, and unique consumer sampling events ● Creating optimum floor space and cold box space in the largest growth category while defending off local brands including Cutwater, Ashland, and Juneshine by utilizing creative strategies to grow consumer loyalty ● Developing consumer destination markets such as Catalina, Southern California mountains, and Mammoth mountains, by developing relationships with RNDC and creating and maintaining brand evangelists within the local areas ● Building high-velocity accounts through consumer awareness, account loyalty, and market activations ● Hold monthly and quarterly distributor and internal team meetings to communicate market goals, market updates, upcoming events, new item launches, and packaging changes ● Developing and implementing necessary marketing assets to maintain a competitive advantage Show less

Market Development Representative

• Sep 2019 - Mar 2021

• Created and nurtured industry partnerships with top 25 key brands to grow the entire portfolio including all high-volume Off-Premise and select On-Premise accounts• Surpassed monthly sales goals consistently at 110% resulting in over $500,000 of product sold• Increased key account revenue sales 88% YoY growth• Streamlined communications between wholesaler personnel including channel VPs, merchandising VPs, Sales Managers, and Sales Reps by creating training documents, ensuring accurate POS input, and cohesive branding and marketing asset utilization • Analyzed competitive research, identified areas of opportunity, provided best practices and strategized an action-focused plan for clients • Implemented solution-based selling tactics to identify market needs and treads to maximize retailer’s basket rings and provided proof of concept with follow-up reports and wrap-ups• Organized consumer and retailer base event to maximize brand exposure and education in both Off and On-Premise accounts Show less

Brand Ambassador

• Sep 2019 - May 2020

• Managed and grew total volume for 40 on-premise and 60 off-premise accounts within San Diego to drive brand awareness by creating engaging opportunities for consumers and bartenders.• Developed and managed relationships with all Youngs Market employees from Merchandisers to Channel Vice Presidents to ensure the proper distribution, sales, and volume objectives of the brands. • Developed and managing retail partnerships with key accounts to expand brand awareness using strategic advertisements, market activations, consumer engagement, and by building a positive and prosperous relationship between end retailers and brand. • Managed local market POS inventory levels to ensure proper market coverage, as well as, designed, developed, and implemented branded high visibility advertisements including pricing signs, posters, and clings. Show less

California Market Manager

• Jun 2018 - Sep 2019

• Responsible for supporting the achievement of volume, distribution, merchandising, and pricing performance in the California major markets. Responsibility is mainly focused on Off-Premise and On-Premise independent accounts. • Responsible for maximizing the sale of supplier brands to ensure achievement of company and supplier volume, distribution, compliance and promotion objectives. • Oversee the implementation of pricing strategy and create strategic combos and CDP’s to achieve State volume and distribution goals while building the brands organically and cost efficiently. • Specific Accountability: Drive the wholesaler’s focused implementation of sales programming in all markets. Call on and activate Key San Diego Accounts in the market under the direction of the Regional Manager. This includes implementing creative programs to activate the consumer. • Actively develop and manage relationships with wholesaler personnel including channel VPs, Merchandising VPs, Sales Managers, and Sales Reps. Ensure POS and other marketing assets are utilized in the field with correct programs. Inherent in this responsibility is managing wholesaler relationships as well as major customer relationships. • Participate in the development of program-specific POS. Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard. • Implement Strategic Initiatives as part of a National Chains Strategy with creative programs to activate consumer i.e. samples, special offers, IRCs, MIRs, on-premise promotions, etc. Show less

Chains Sales/ Merchandising Representative

• May 2017 - Jun 2018

• Managed established chain retail accounts in high volume territory through preplanning, effective communication, and identification of creative opportunities. • Build and maintains relationships with key retailers and clients through acting on commitments, punctuality, and extensive knowledge of wine and spirits. • Used creativity to facilitate the presentation of product to increase Young’s Market’s share through consistent execution. • Demonstrated teamwork and leadership by collaborating with counterpart through open communication and collaboration in multi-brand presentation to maximize the floor space of Young’s Market. Show less

Lead Bartender

• Sep 2015 - Apr 2016

• Lead bartender and main oversight personnel for popular downtown Long Beach Bar with over $40,000 in monthly sales. • Built and implemented a profit and loss tracking system, eliminating $2,000 in monthly waste and over-purchasing. • Implemented an inventory management system, helping reduce the number of bad product batches monthly. • Ensured proper service to all customers and trained all staff in developing outstanding customer service skills. • Created specialty cocktails for a variety of occasions. Show less

Purchasing Specialist

• 2015 - 2015

• Lead liquor specialist in charge of company education and liquor purchasing. • Developed and implemented marketing and sales program for West Coast region of the company. • Educated and trained new sales members on procedure and product knowledge. • Lead liquor specialist in charge of company education and liquor purchasing. • Developed and implemented marketing and sales program for West Coast region of the company. • Educated and trained new sales members on procedure and product knowledge.

Bar Supervisor

• 2013 - 2015

• Lead bartender in charge of bar management, as well as training and serving bar staff. • Craft cocktail specialist with wide knowledge of spirits, wines and beers. • In charge of inventory, stocking and ordering, managing over $20,000 in monthly inventory. • Lead bartender in charge of bar management, as well as training and serving bar staff. • Craft cocktail specialist with wide knowledge of spirits, wines and beers. • In charge of inventory, stocking and ordering, managing over $20,000 in monthly inventory.

Server, Bartender

• 2010 - 2014

• Served as fine beer specialist with a high level of knowledge of all BJ’s beers, enhancing the ability to upsell various beers. • Maintained comprehensive knowledge of the company, menu item and specialty cocktails, operating in a fast-paced restaurant with 20 staff members and monthly sales of over $60,000. • Served as fine beer specialist with a high level of knowledge of all BJ’s beers, enhancing the ability to upsell various beers. • Maintained comprehensive knowledge of the company, menu item and specialty cocktails, operating in a fast-paced restaurant with 20 staff members and monthly sales of over $60,000.

Promotions Assistant

• 2009 - 2010

• Sponsored charity events created by out of school social groups and Panhellenic functions, and anticipated needs of the event; event attendance ranged from 10 to 200 people. • Educated consumers on healthy product choices and the benefits of individual products; increased regional sales by 10%. • Sponsored charity events created by out of school social groups and Panhellenic functions, and anticipated needs of the event; event attendance ranged from 10 to 200 people. • Educated consumers on healthy product choices and the benefits of individual products; increased regional sales by 10%.