Experience

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• Canada
• Advertising Services
• 1 - 100 Employee

• Demand Generation Lead

  • Jun 2022 - 1 year 7 months

  Remote We help B2B Technology & SaaS Companies who aren’t growing fast enough. Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive? If that’s you, you’re in the right place because you are not alone. Startup graveyards are filled with companies that… Show more We help B2B Technology & SaaS Companies who aren’t growing fast enough. Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive? If that’s you, you’re in the right place because you are not alone. Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. We fix that problem. Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO. Show less



Wunderkind Agency

• United Kingdom
• Advertising Services

• Founder

  • Jun 2016 - Jun 2022

  Manchester, United Kingdom Wunderkind is a B2B marketing agency with a strong focus on the technology sector. We use data-driven experimentation to help clients uncover paths to growth that fit within their economic model. Our services include: - Product Analytics - Content Marketing - Marketing Automation - Paid Social - CRM & Sales Enablement With the right clients, it's almost inevitable that our process will allow us to drive down the costs associated with acquiring and keeping new… Show more Wunderkind is a B2B marketing agency with a strong focus on the technology sector. We use data-driven experimentation to help clients uncover paths to growth that fit within their economic model. Our services include: - Product Analytics - Content Marketing - Marketing Automation - Paid Social - CRM & Sales Enablement With the right clients, it's almost inevitable that our process will allow us to drive down the costs associated with acquiring and keeping new customers. Our most recent success saw us 3x monthly recurring revenue in our first 12 months. If you're the type of business that can operate without ego and commit to a tough schedule of experimentation, do contact us to see if we can do the same for you. Show less



Ruler Analytics – Measure What Matters

• Head of Marketing

  • Sep 2016 - May 2019

  Liverpool, United Kingdom



Formisimo

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth Marketing

  • Oct 2015 - May 2016

  Manchester, United Kingdom Formisimo is a SaaS tool that gives retailers and website optimisation consultants the ability to understand the behaviour of users on their forms and checkouts. -- In March 2016, we also launched Nudgr. A new product from the team at Formisimo. Nudgr uses machine learning to model the behaviour of visitors and can predict whether or not they will abandon their shopping carts. If it looks like they're going to leave without checking out, a popup including a… Show more Formisimo is a SaaS tool that gives retailers and website optimisation consultants the ability to understand the behaviour of users on their forms and checkouts. -- In March 2016, we also launched Nudgr. A new product from the team at Formisimo. Nudgr uses machine learning to model the behaviour of visitors and can predict whether or not they will abandon their shopping carts. If it looks like they're going to leave without checking out, a popup including a discount or incentive, or a 3rd party widget such as live chat, is fired, encouraging the user to continue their path to revenue. Our aim is to provide only supplemental revenue to retailers without impacting sales that would've already gone through. If you're a high traffic commerce company that would like to take part in our alpha/beta programs, contact at al @ nudgr.io Show less



Fatsoma

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2013 - May 2015

  Manchester, United Kingdom Fatsoma is a VC backed digital ticketing platform that allows people discover things to do, buy tickets and earn money sharing their favourite events with friends. In April 2014, we launched a complete rebuild of our events marketplace fatsoma.com, iOS & Android applications and introduced a new ticket distribution concept with Mobile Reps. This comes on the back of an extremely successful 2013, which saw the company double turnover, user figures surpass 1million and earn a debut at 20th… Show more Fatsoma is a VC backed digital ticketing platform that allows people discover things to do, buy tickets and earn money sharing their favourite events with friends. In April 2014, we launched a complete rebuild of our events marketplace fatsoma.com, iOS & Android applications and introduced a new ticket distribution concept with Mobile Reps. This comes on the back of an extremely successful 2013, which saw the company double turnover, user figures surpass 1million and earn a debut at 20th position in the UK’s Top 50 fastest growing technology companies at the Northern Technology Awards. I'm responsible for Fatsoma's entire marketing mix; PR, PPC, CRO/analytics, blog, social media and email. Managing creative, development and outside agencies where necessary. Show less



mycleveragency

• Project Manager

  • Feb 2012 - May 2013

  Manchester - Determining goals and KPIs of social media campaigns. - Creating reports that combine Google Analytics, Facebook Insights and other data services to give a clear understanding of campaign performance and generate actionable insight. - Consult with businesses from start-up to blue chip on how to effectively integrate social media into their wider marketing efforts. - Execution of engagement campaigns through all major social channels for a number of clients.



Fusion Unlimited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Mar 2011 - Feb 2012

  Leeds Responsible for growing our body of work in social media to offering real value to new and existing clients. Daily management of two of our largest clients, Halfords and Jones Lang LaSelle, as well as assisting ad hoc on several others. Copywriting responsibilities range from new business development work – including our own website, award submissions and articles published in The Drum – to bespoke content. Exposure to disciplines across both digital and traditional… Show more Responsible for growing our body of work in social media to offering real value to new and existing clients. Daily management of two of our largest clients, Halfords and Jones Lang LaSelle, as well as assisting ad hoc on several others. Copywriting responsibilities range from new business development work – including our own website, award submissions and articles published in The Drum – to bespoke content. Exposure to disciplines across both digital and traditional marketing. Managed a social media campaign from concept to execution. Commended for it's increase in brand awareness and driving a measurable increase in sales, it earned the agency Best Use of Social Media at The Insider’s Digital & Technology Awards and Best Use of Facebook at the Social Buzz Awards. Impressed with our work on a brand-focussed campaign, we successfully pitched for a much larger account against a host of high profile agencies. Show less