Experience

VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Vice President of Strategic Planning

  • Sep 2022 - Present

  I lead a team of strategists and analysts across the General Mills, Coca-Cola, BLUE Buffalo, and Narcan accounts in 30+ markets around the world for full product portfolios. I ensure that best-in-class, analytics-based strategy serves as the foundation for every creative story we tell in retail, media, e-comm, and experiential.

• Strategy Director

  • Jan 2021 - Sep 2022

  Strategy lead for the Coca-Cola global account work. I oversee all interagency // end-to-end strategy from insight discovery to creative briefing in 30+ global markets and 10+ languages across the portfolio (Sprite, Coke TM, Fanta, Smartwater, Gold Peak, Minute Maid, Powerade, and all ZERO brands). My scope covers all experiential, shopper, sampling, customer, and e-commerce work-streams.



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Strategy Director

  • Feb 2020 - Jan 2021

  Strategy lead on a team a diverse group of marketing gurus spanning shopper, digital, experiential and more. I open doors to more understanding and affinity between brands and people across an omni-channel journey. Maker's Mark, House of Suntory, Sipsmith, 3M, Coca-Cola. Strategy lead on a team a diverse group of marketing gurus spanning shopper, digital, experiential and more. I open doors to more understanding and affinity between brands and people across an omni-channel journey. Maker's Mark, House of Suntory, Sipsmith, 3M, Coca-Cola.



Jack Morton Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Feb 2018 - Jan 2020

  Responsible for stewarding a thoughtful, data-backed creative process across communications plans, product launches, consumer experiences, brand acts, CSR/philanthropy, measurement plans, annual campaigns, leadership summits, and much more. I blend client needs with consumer insights with creative instincts to guide brands into new waters, expand footholds in current waters, and find balance among choppy waters. Current client roster spans B2B, B2C, and internal work ranging from pharmaceuticals and CPG to beer and esports (MolsonCoors, Charmin, P&G, AbbVie, Google, Amazon and more). Directly responsible for portfolio and project-revenue growth of at least 30% in the first two years.

• Associate Creative Director, Creative Strategist

  • Aug 2015 - Feb 2018

  As the lead strategist and creative for the Shanghai office, I oversaw every aspect of the business from nearly every phase in an incredibly dynamic environment. Being a newly minted, historically massive market with a large appetite for brands, China offered me a unique laboratory to build new identities for already-established global brands, construct global platforms for homegrown brands, and establish ethical roles and responsibilities for brands and consumers finding their purpose in a totally new type of consumer society -- the first in China's 5,000-year history.- Responsible for a number of key accounts across a variety of responsibilitiesincluding: strategy, creative direction, and art direction. I nail the insights, onboard the rest of the team, lead brainstorms, crystallize the big idea, put the deck together, and then present it in Chinese and English. - That means I head the entire pitching process, overseeing a team of seven 2D, 3D, andvideo designers from pitch briefings to internal kickoffs as well as creativedirection and overarching strategy (online and off), all touch points,copywriting (English and Chinese), market insights, third party management,and final presentation to the client.- Directly responsible for all office pipeline growth, business wins span B2B and B2C in many industries, major clients include: Porsche, Rolls-Royce, Half the Sky Children's Charity, Goose Island, MasterCard, Blizzard Games, SABIC, Olay, Aston Martin, Sands, Swire Properties, Bosch, Chevrolet, Garret’s Popcorn, Microsoft, UnderArmour, Harley Davidson, and P&G.

• Associate Creative

  • Sep 2013 - Aug 2015

  I help brands define themselves within the China market and the world over with B2B and B2C engagements, product campaigns, product launches and a whole lot more:- Design and pitch multiple proposals from concept to execution -- whether it's an experience, a training, an internal event, CSR brand act or otherwise, I lead the strategy, the insights-finding, the big idea, and the plan to bring it to life.- Draft and edit original copy for advertising and PR purposes in Chinese and English. This includes bilingual advertising, campaign taglines, speech writing, TV scripting and more. - Oversee the creative and 2D/3D design teams to ensure visuals match the ask, the overall vision, and consumer behavior. Clients wins include: Lexus, SABIC, BMW, IHG, Half the Sky Children's Charity, MasterCard, Rolls-Royce, Porsche, Standard Chartered Bank, Olay, Visa, Microsoft, P&G, Sands.



Prime Public Relations

• Beijing City, China

• Account Executive, Creative Planner

  • Jul 2011 - Jul 2013

  Responsible for managing a highly experienced set for the 2011 and 2012 Lexus SUV Experience, selling over 1,500 vehicles, generating over 30% of 2011's annual revenue. In charge of daily client communication for marketers of top international brands, event production coordination with global resources, and managing multinational client contract negotiations and local government liaisons in English and Mandarin. Promoted to creative strategist responsible for leading teams through market analysis, client relations, bilingual consumer-facing content creation, and the designing and pitching of brand experiences for flagship clients including Mercedes-Benz, BMW, Lexus, Rolls-Royce, Volkswagen, and Volvo. New business wins include: The 2012 Mercedes-Benz Love Mission, the 2013 BMW Golf Cup International, the 2013 Rolls-Royce National Rally, and BMW Mission 3 2013 (total 8.5 million RMB in revenue).