Experience

ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Broadcast Analysis Manager

  • Sep 2010 - Present

  Sales Operation Planning department as Broadcast Analysis Manager, using BARB data to provide qualitative and quantitative analysis of programme schedule requests with a view to maximise the advertising revenue of ITV plc. Responsibilities include: • Providing monthly reports, deliverable to board level, analysing the current position of ITV within the commercial market. • Communicating with stakeholders regarding any issues relating to Broadcast Analysis work. • Providing qualitative and quantitative reports, including revenue implications, relating to potential programme schedule issues. • Using BARB data to monitor and report on ITV plc’s position within the advertising commercial market. • Ad hoc research projects aimed at providing answers to strategy and scheduling requests. • Post transmission analysis comparing actual income with original estimated income and providing explanations to any variances. Recent projects include: • Quantitative and qualitative analysis of proposed programme schedule changes to ITV1 and the effect of these proposals to ITV within the commercial television market. • Development and completion of a new, Excel based, ROI calculation model to interact with a new sales forecasting system. Revenue commercial revenue evaluations include - • Delivering forecasted value projections as part of ITV's bidding process for various live sport events • Assessment of ITV’s revenue position based on changes to OFCOM commercial airtime rules • World Cup contract for 2022 • Euro Championship contracts for 2020 and 2022 • Six Nations Rugby • Analysis on extension of current live Horse Racing contract • Quantitative and qualitative assessment of ITV’s position in the commercial market for the years 2020-22. • Advising and assisting in the development of IT projects designed to improve current Broadcast Analysis functions • Developing dashboards for various reports in order to improve the visibility of report summaries. Show less



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Commercial Analysis Manager

  • 2004 - 2010

  Working in the Commercial Analysis department as Manager of Broadcast Analysis and Future Months: Broadcast Analysis; using BARB data to provide qualitative and quantitative analysis of programme schedule requests with a view to maximise the advertising revenue of ITV plc. Future Months; using off line planning systems to maximise sales revenue through implementation of effective breakchart and ratings forecasting. Working in the Commercial Analysis department as Manager of Broadcast Analysis and Future Months: Broadcast Analysis; using BARB data to provide qualitative and quantitative analysis of programme schedule requests with a view to maximise the advertising revenue of ITV plc. Future Months; using off line planning systems to maximise sales revenue through implementation of effective breakchart and ratings forecasting.



Granada Media Sales

• London, United Kingdom

• Ratings Senior Executive

  • Jan 1998 - 2004

  Creation and maintenance of breakchart and ratings on a number of ITV regions, reaching the level of Senior Executive. Creation and maintenance of breakchart and ratings on a number of ITV regions, reaching the level of Senior Executive.



TSMS

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Sales Assistant

  • Mar 1995 - Jan 1998

  before moving to Sales Support, a department concerned with the creation and maintenance of breakchart and ratings on a number of ITV regions, reaching the level of Executive. before moving to Sales Support, a department concerned with the creation and maintenance of breakchart and ratings on a number of ITV regions, reaching the level of Executive.