Andrew Wilcock

Sales & Marketing Manager at English Braids
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Skills

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5.0

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Judith Wright

I worked with Andrew when he was Product Planning Manager for the Grattan agency brand. In a very volatile area, he always appeared calm and was very helpful. He worked with many members of my team and was always considerate and understanding of the issues.

Kerry Pullin

Andrew is a very detailed professional manager, who's work is accurate clear and concise. A great time player who goes out of his way to help and get the job done. I have no hesitation in recommending him.

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Credentials

  • Chartered Marketer
    Chartered Institute of Marketing

Experience

  • English Braids
    • United Kingdom
    • Textile Manufacturing
    • 1 - 100 Employee
    • Sales & Marketing Manager
      • Jan 2022 - Present

      Responsible for the Sales & Marketing function for English Braids Ltd covering numerous global markets. Driving the B2B and B2C marketing strategy and developing sales strategy to increase sales and market share. Also a member of the SMT helping to steer the strategic direction of the company and to establish growth via new market and product opportunities. Other management aspects include: - Marketing budget management - Agency management - Brand and digital custodian - Driving CX across all customer touchpoints - New and existing market sales strategies - NPD and product launch - Consumer and competitor research - Team management - Event management

  • Woodstock Trading Co
    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Head Of Marketing
      • Nov 2018 - Dec 2021

      Responsible for the Marketing function for Woodstock Trading Co Ltd covering two established and market leading bathroom brands. Driving the B2B and B2C marketing strategy, developing and launching new products into the market. Also a member of the SMT helping to steer the strategic direction of the company and to drive sales growth and market share. Other management aspects include: - Marketing budget management - Agency management - Licensing project management - Brand custodian - Driving CX across all customer touchpoints - Directing design of photoshoots, websites and printed media - Pricing and new market strategies - NPD and product launch - Consumer and competitor research - Team management - Event management

  • Brintons
    • United Kingdom
    • Textile Manufacturing
    • 100 - 200 Employee
    • Group Marketing Manager
      • Oct 2013 - Sep 2018

      Responsible for the Group Marketing function for Brintons Carpets Ltd covering both the commercial and residential sectors across EMEA, US and APAC. Management of the UK Retail business unit and developing the global commercial marketing strategy. Also responsible for global product development and launching new products into the market. Other management aspects include:- Multi million £ marketing budget- Agency management- Licensing project management- Brand custodian- In-house design and product opportunities- Pricing strategies- NPD and product launch- Consumer and competitor research- Team management- Management of all external marketing agencies- Global event management

    • Residential Marketing Manager
      • Oct 2013 - Feb 2014

      Management of the residential marketing for Brintons Carpets Ltd increasing brand presence and sales. Working with numerous agencies to develop the Brintons brand as the market leader and brand of choice. Managing all residential promotions, products, website, POS, etc and working closely with the sales team to achieve top-line sales growth.

  • Karndean Designflooring
    • United Kingdom
    • Wholesale Building Materials
    • 100 - 200 Employee
    • Sales and Marketing Manager
      • Jan 2012 - Oct 2013

      Covering the Commercial Marketing and Retail Marketing Management at Karndean Designflooring. Increasing sales and brand awareness in the Consumer, Contractor, Trade, Architect and Interior Design markets. Project managing new product launches into all channels. Marketing management, strategy, planning, budgets, etc, etc. Covering the Commercial Marketing and Retail Marketing Management at Karndean Designflooring. Increasing sales and brand awareness in the Consumer, Contractor, Trade, Architect and Interior Design markets. Project managing new product launches into all channels. Marketing management, strategy, planning, budgets, etc, etc.

  • CIM | The Chartered Institute of Marketing
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • South West Regional Board Member
      • Dec 2009 - Sep 2012

      Strategy development to increase membership levels in the SW region. Feeding into CIM head office to improve communication and making members the core focus.

    • Gloucestershire Committee Member
      • Oct 2008 - Sep 2012

      Helping to grow awareness of the Goucestershire CIM branch. Developing stragegy to maximise local budget and increase membership numbers. Supporting local marketers to achieve marketing excellence.

  • Nelson Thornes
    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Market Strategy Manager
      • Nov 2009 - Jan 2012

      Reporting directly into the Business Unit Director and responsible for a brand portfolio of over 25 key brands and a sales turnover of circa £10m. Key focus on Marketing Strategy, Brand Management, Product Development, Pricing, Budgeting and Sales Forecasting.

    • Brand Manager
      • Sep 2008 - Oct 2009

      Responsible for over twenty key brands generating a sales revenue of over £6m. Current responsibilities and experience include:•In depth experience of brand & product management •Excellent marketing skills in both the broad concept of marketing and at a hands on practical level•Strong analytical skills – ability to manage complex data•Excellent communication skills – liaison with colleagues at all levels of the organisation•Collaboration and teamwork - able to work productively on own and within a project team•Able to lead, motivate and manage teams •Influencing and persuading skills – able to enthuse and motivate others•Planning and organisation skills – able to plan effectively, and deliver projects against budget and tight deadlines•Strong lateral thinking skills – able to think company wide and understand the impact of actions•High creativity and energy levels – a competitive edge to ensure the success of my brands

  • Otto UK
    • Retail
    • 1 - 100 Employee
    • Product Planning Manager
      • Oct 2006 - Sep 2008

      •To collate, analyse and assess all information sources available to propose accurate commercial recommendation for future marketing and action chain activities across all channels based on in-depth results analysis and market research. •To liaise and brief external agencies on all online and offline activities and to be brand champion and custodian ensuring that all marketing comms maintain the brand feel and essence. •Provide key stakeholders with regular communication of the marketing plan and to manage the offline marketing budget (£2m). •Actively merchandise and promote the agency websites to increase sales, improve conversion and communicate results to key stakeholders. •To develop and manage both the online and offline campaign plan and to brief the buying and merchandising department on all product requirements to meet consumer needs, increase conversion and generate demand.

  • Silentnight Group
    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Assistant Brand Manager
      • Oct 2005 - Oct 2006

      Strategic and product planning Product management and product development Marketing communications Sales and retail Research and analysis Budget management (£500k) Strategic and product planning Product management and product development Marketing communications Sales and retail Research and analysis Budget management (£500k)

  • Arnold Laver & Co Ltd
    • Marketing Operations Officer
      • Sep 2003 - Oct 2005

      Project management Marketing literature planning, development & management In-store promotion and display management Briefing & managing suppliers/designers Market research & competitor analysis Direct marketing management Campaign planning & analysis Co-ordinating PR Corporate hospitality & event management Website development Tele-marketing team management Project management Marketing literature planning, development & management In-store promotion and display management Briefing & managing suppliers/designers Market research & competitor analysis Direct marketing management Campaign planning & analysis Co-ordinating PR Corporate hospitality & event management Website development Tele-marketing team management

Education

  • University of Bradford
    MA, Marketing
    2002 - 2003
  • University of Bradford
    BA Hons, Business Studies
    1999 - 2002
  • University of Wales, Swansea
    Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
    1999 - 2001
  • Bradford Grammar School
    1988 - 2000

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