Andrew Waters
Vice President at Playfly Sports Properties- Claim this Profile
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Bio
John Laurent
I have had the pleasure of working with Andy on a number of large projects over the years and was lucky to do so. Andy knows the sports marketing business inside and out, and what makes him one of the best is his ability to understand the motivation of both the seller (property) and the buyer (sponsor) - which allows him to optimize the opportunity for both sides. I have seen firsthand the impact of this in his negotiations. His knowledge of those motivations allow him to negotiate from a point of strength, while keeping the "partnership" part of a sponsorship relationship strong. In my experience, that is rare. Andy's knowledge of the sports business is great, but what makes him successful is that people like dealing with him... like doing business with him. He doesn't BS, gets to the point and gets results, all while being a good person to deal with. Again, somewhat rare.
John Laurent
I have had the pleasure of working with Andy on a number of large projects over the years and was lucky to do so. Andy knows the sports marketing business inside and out, and what makes him one of the best is his ability to understand the motivation of both the seller (property) and the buyer (sponsor) - which allows him to optimize the opportunity for both sides. I have seen firsthand the impact of this in his negotiations. His knowledge of those motivations allow him to negotiate from a point of strength, while keeping the "partnership" part of a sponsorship relationship strong. In my experience, that is rare. Andy's knowledge of the sports business is great, but what makes him successful is that people like dealing with him... like doing business with him. He doesn't BS, gets to the point and gets results, all while being a good person to deal with. Again, somewhat rare.
John Laurent
I have had the pleasure of working with Andy on a number of large projects over the years and was lucky to do so. Andy knows the sports marketing business inside and out, and what makes him one of the best is his ability to understand the motivation of both the seller (property) and the buyer (sponsor) - which allows him to optimize the opportunity for both sides. I have seen firsthand the impact of this in his negotiations. His knowledge of those motivations allow him to negotiate from a point of strength, while keeping the "partnership" part of a sponsorship relationship strong. In my experience, that is rare. Andy's knowledge of the sports business is great, but what makes him successful is that people like dealing with him... like doing business with him. He doesn't BS, gets to the point and gets results, all while being a good person to deal with. Again, somewhat rare.
John Laurent
I have had the pleasure of working with Andy on a number of large projects over the years and was lucky to do so. Andy knows the sports marketing business inside and out, and what makes him one of the best is his ability to understand the motivation of both the seller (property) and the buyer (sponsor) - which allows him to optimize the opportunity for both sides. I have seen firsthand the impact of this in his negotiations. His knowledge of those motivations allow him to negotiate from a point of strength, while keeping the "partnership" part of a sponsorship relationship strong. In my experience, that is rare. Andy's knowledge of the sports business is great, but what makes him successful is that people like dealing with him... like doing business with him. He doesn't BS, gets to the point and gets results, all while being a good person to deal with. Again, somewhat rare.
Experience
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Playfly Sports Properties
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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Oct 2020 - Present
Overall P&L responsibilities for properties located Intermountain and West regions. Coaching and mentoring our GM's found at those properties finding creative ways to drive revenue for our clients. Overall P&L responsibilities for properties located Intermountain and West regions. Coaching and mentoring our GM's found at those properties finding creative ways to drive revenue for our clients.
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Optimized Partnerships Consulting
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Greater Salt Lake City Area
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Owner
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Sep 2017 - Present
Most corporations operating in the sponsorship/partnership space do not have the internal resources, experience or understanding to activate those partnerships effectively. We are here to help corporations get the most out of their most valuable asset by providing contract negotiation, creative programs, management of those sponsorships and measured return. If you operate in this space, you owe it to yourself and your company to let us review your partnerships and show you how we can Optimize your investment.
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CBS Collegiate Sports Properties
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Spectator Sports
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1 - 100 Employee
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General Manager
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Jan 2006 - Present
Overall management of Utah Sports Properties including sales of multi-platform marketing packages to corporations involved in the Collegiate Sports arena. Platforms include: in-stadium signage (static and electronic), use of marks, on-field/court promotions, event marketing, hospitality, radio, TV, internet, print and social media. I manage a staff of three full-time sales associates and two full-time client services associates. During the athletic season, we employ 8-12 interns. Overall management of Utah Sports Properties including sales of multi-platform marketing packages to corporations involved in the Collegiate Sports arena. Platforms include: in-stadium signage (static and electronic), use of marks, on-field/court promotions, event marketing, hospitality, radio, TV, internet, print and social media. I manage a staff of three full-time sales associates and two full-time client services associates. During the athletic season, we employ 8-12 interns.
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University of Utah - Employment
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United States
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Higher Education
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700 & Above Employee
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General Manager
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2006 - Oct 2020
Overall management of Utah Sports Properties including sales of multi-platform marketing packages to corporations involved in the Collegiate Sports arena. Platforms include: in-stadium signage (static and electronic), use of marks, on-field/court promotions, event marketing, hospitality, radio, TV, internet, print and social media. I manage a staff of three full-time sales associates and two full-time client services associates. During the athletic season, we employ 8-12 interns. Overall management of Utah Sports Properties including sales of multi-platform marketing packages to corporations involved in the Collegiate Sports arena. Platforms include: in-stadium signage (static and electronic), use of marks, on-field/court promotions, event marketing, hospitality, radio, TV, internet, print and social media. I manage a staff of three full-time sales associates and two full-time client services associates. During the athletic season, we employ 8-12 interns.
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Outfront Media Sports
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Salt Lake City, Utah
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General Manager
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May 2014 - Aug 2017
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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National Sponsorship Manager
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1994 - 2004
Management of local and national sponsorship packages including: The 2000 Summer Olympic Games, the 2002 Winter Olympic Games, PGA Tour, Utah Jazz, and Seattle Mariners. Developed sales and marketing strategies utilizing our sponsorship packages as the hub of those strategies. Management of local and national sponsorship packages including: The 2000 Summer Olympic Games, the 2002 Winter Olympic Games, PGA Tour, Utah Jazz, and Seattle Mariners. Developed sales and marketing strategies utilizing our sponsorship packages as the hub of those strategies.
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Education
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1993 - 1998
Weber State University
Bachelor of Science (BS), Geography/History
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