Experience

Attomarker

• United Kingdom
• Biotechnology Research
• 1 - 100 Employee

• Global (Chief) Marketing Officer

  • Mar 2022 - Present

  Global (Chief) Marketing Officer for innovative Exeter University spin-off diagnostics company based on a gold nanotechnology platform, creating latest generation point-of-care diagnostic testing systems and assays, focused on clinics and eventually the home. Provide strategic marketing and business development leadership to this award-winning and rapidly developing company. Global (Chief) Marketing Officer for innovative Exeter University spin-off diagnostics company based on a gold nanotechnology platform, creating latest generation point-of-care diagnostic testing systems and assays, focused on clinics and eventually the home. Provide strategic marketing and business development leadership to this award-winning and rapidly developing company.



The Grow Group Ltd

• Cayman Islands
• Advertising Services
• 1 - 100 Employee

• Owner & Marketing Specialist

  • Nov 2018 - Present

  Focused specifically on modern marketing, PR, business development, project management and consultancy for the healthcare industry, including relationship management and positioning. Have already been instrumental in Integra Healthcare Ltd achieving an astonishing record of growth over its first couple of years to the point of needing to expand premises, through work on reputation, presence as a new player in an established market and ensuring a robust match between organisational vision and patient experience. Additionally, have worked with a number of clients on business development strategy within the Cayman Islands and how best to approach the legal frameworks that represent the healthcare ecosystem. Show less



EMEDICUS LTD

• United Kingdom
• Wellness and Fitness Services

• Managing Director & Marketing Director

  • 2004 - Present

  Over 15+ years, have grown our brands Academyst, Grow Medical, eMedicus and more to be some of the most prominent providers of education, digitally, in-house and as open courses, for medical & healthcare staff in the arena of leadership, management, personal & professional development, as well as in transformation support and thought-leadership on behaviour and change. Despite constant NHS budget challenges and time constraints, we have grown in reputation and prominence, undoubtedly because we are extremely good at what we do, resulting in lots of recommendations. From the start, I have held the role of Lead Consultant and Marketing Director. This is a highly specialised, unique professional environment, driven by a high concern for ethics too. I am proud of both the work we have done with individuals and Trusts, as well as the way we have developed much deeper peer-peer relationships with customers, including novel ways of communicating or interacting, from new platforms, to ethical email and significant event management. Show less



Integra Healthcare Ltd

• Cayman Islands
• Hospitals and Health Care
• 1 - 100 Employee

• Director

  • Sep 2018 - Jun 2023

  Integra Healthcare Ltd is a fast growing, quality-focused, patient-centric medical practice located in beautiful Grand Pavilion, West Bay Road, focused on paediatrics, family and women's healthcare, including dermatology. I was responsible for the set up, strategic direction, governance and successful function of the practice, along with my Chief Marketing Specialist role, creating one of the fastest growing and most respected practices in the Cayman Islands (for all the right reasons), with a unique culture and the proud and equally unique achievement for a practice of this size - not a single physician resignation or move on my watch. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• International Marketing Specialist (Pharma & Biotechnology)

  • 2002 - Nov 2018

  THIS WORK NOW CONTINUES UNDER THE GROW GROUP LTD Undertaken a significant number of Global Brand Manager and TA Director-level strategic marketing projects (with some operational too) focused entirely on specialist medications in complex diseases, including rare or orphan ones. I have a particular specialist interest and decades of experience in neonatal medicine specifically. Work has included: - Product launch strategies - Pre-launch preparation and educational-focused communication - Brand strategy, including input into R&D and regulatory processes - Message development and communication strategy - Market appraisals to support both business development and marketing strategy development - Signicant KOL development and engagement work - Extensive work with medical events, conferencing and congress participation - Licensing activity, including due dilligence and finding partners - Clinical trial support, including reviewing/writing protocols, centre recruitment etc All of my work has involved working in matrix organisations, collaboratively with affiliates, R&D, medical affairs, business development and other key departments. Show less



Ferring Pharmaceuticals

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• International Marketing Manager

  • 2007 - 2009

  This was an enormously interesting and challenging period (on contract) working in the gastroenterology field (Ulcerative Colitis & Crohn's) involving strategic re-branding of a 20-year-old product from a myriad of marketing approaches onto a unified platform and coordinated strategy. The work involved winning the engagement, then hearts and minds of a very strong-minded collection of affiliates. Additionally, I gained responsibility for a significant International symposium involving 800 senior professionals, which was a bit of a train wreck when I acquired the responsibility but got delivered on time, to budget with very significant accolades from both professionals and affiliates. Show less



Natus Neonatal Ltd

• Marketing Director & Managing Director

  • 2000 - 2002

  Established and ran a company focused on distribution of diagnostic equipment in the field of paediatric and neonatal neurology. Led the acquisition of distribution rights and the development of launch plans, then ongoing marketing strategy. Established a position based on clinical superiority and won a very significant share of a national tender. Eventually, I sold the company to the main American manufacturer we were distributing for. Established and ran a company focused on distribution of diagnostic equipment in the field of paediatric and neonatal neurology. Led the acquisition of distribution rights and the development of launch plans, then ongoing marketing strategy. Established a position based on clinical superiority and won a very significant share of a national tender. Eventually, I sold the company to the main American manufacturer we were distributing for.



Chiesi Group

• Italy
• Pharmaceutical Manufacturing
• 700 & Above Employee

• International Marketing Lead

  • 1999 - 2000

  Led the business case for the re-acquisition of Curosurf by Chiesi (it's developer), including a full market appraisal, marketing needs analysis and ongoing marketing strategy. Then, supported the release of Curosurf in the US, initially through a marketing partner, working with them on strategic marketing, launch plans and sales force development. Led the business case for the re-acquisition of Curosurf by Chiesi (it's developer), including a full market appraisal, marketing needs analysis and ongoing marketing strategy. Then, supported the release of Curosurf in the US, initially through a marketing partner, working with them on strategic marketing, launch plans and sales force development.



Serono Biotechnology (Geneva)

• International Marketing Lead for 3 Therapeutic Areas

  • 1997 - 1999

  Responsible for a European and Middle East team of senior professionals across 3 core therapy areas (Neonatal Medicine, Paediatric Endocrinology & HIV/Metabolic Wasting) with a combined turnover in excess of $200 million dollars, all in highly specialist arenas. Primary responsibilities included strategy, international liaison, brand management and all associated senior management functions. Significant KOL development and education-based market development, as well as clinical development input and expert boards. Fascinating cultural environment in which to operate and lead, with 15 different nationalities under my direct report and enormous differences in everything from language to working practice. Show less



Serono Biotechnology

• National Business (Marketing) Manager (Neonatology)

  • 1993 - 1997

  Sole responsibility for leading growth of a niche pharmaceutical, from a standing start (pre-launch) to market leader. Took the brand to true market dominance against 3 existing (and cheaper) competitors. Sole responsibility for leading growth of a niche pharmaceutical, from a standing start (pre-launch) to market leader. Took the brand to true market dominance against 3 existing (and cheaper) competitors.



ALCON LABORATORIES (U.K.) LIMITED

• Senior Hospital Specialist

  • 1991 - 1993

  Started out covering a territory, promoting the full range of ophthalmology specialist medications and progressed to key account management (including the country's premier specialist hospital), some event management and onwards into some marketing. Started out covering a territory, promoting the full range of ophthalmology specialist medications and progressed to key account management (including the country's premier specialist hospital), some event management and onwards into some marketing.