Experience

Quintessential Brands Group

• United Kingdom
• Wine & Spirits
• 1 - 100 Employee

• Commercial Manager Convenience @ Quintessential Brands Group

  • Aug 2020 - Present

• Head of Convenience & Off Trade RTM @ Quintessential Brands Group

  • Jul 2021 - Present

• National Sales Manager On Trade

  • Apr 2020 - Aug 2020



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• National Sales Director Aramis & Designer Fragrance & Lab Series Skincare for Men

  • Oct 2016 - Apr 2020

  Acting Vice President & General Manager (Interim Role) ADF at Estee lauder Companies 2017 Secured the full Profit and Loss delivery (£28m Net Sales) across all channels and build brand equity whilst developing talent through the organization. • Devised and delivered 1st Class New Launch planning and execution. Achieved incremental growth across Michael Kors, DKNY Stories resulting in Michael Kors Fragrances sales increasing to its highest ever market share ranking at Number 17 and DKNY improving its market share rank to Number 14 • Led, developed, motivated a direct team of 9 and a total team of 82. Developed and implemented a Brand Segmentation and Omnichannel strategy in my first 6 months at the company which delivered record net sales growth of over 13.6% and improved Net Operating Profit percentage by 20 basis points. • Introduced Commercial Routines and Processes. Improved return on investment and drove the most profitable sales mix. Reduced excess inventory by £500,000 and improved forecast accuracy on a by SKU basis delivering £1m of annual savings. • Built winning customer relationships and Joint Business Plans with Boots, Superdrug, The Perfume Shop and Debenhams delivering Retail sales of £57 million growing at over 27%. • Transformed the sales mix to Online channels with over 39% year on year growth in 2018 across e-commerce in Boots, The Perfume Shop, Debenhams and Superdrug whilst in addition growing own site sales for Lab Series at over 50% representing 45% mix of business. Show less



AB InBev

• Belgium
• Manufacturing
• 700 & Above Employee

• Commercial Director England & Wales

  • Nov 2013 - Jul 2016

  Delivered the full Profit and Loss budget within Key National and Multiple On Trade customers with over 21,000 Pubs, Hotels and Restaurants.Led and developed a team of 42 focusing on selling skills, negotiation, category management and execution and delivery of market program targets Developed and implemented a strategy to grow market share taking the ledger volume from a 670,000 Hectolitre business to 682,000 Hectolitres growing Net Sales Revenue from the £72.6million achieved in 2015 to £81.2million in 2016.Negotiated major new contracts with key customer groups such as Marstons, Whitbread, The Restaurant Group, Marriott Hotels, JD Wetherspoons, Fullers, Youngs maximising conditional discounts, volume and profitability per hectolitre whilst reducing costs to service resulting in £40 million of contracted net sales revenue. Show less

• Account Director

  • Jul 2008 - Oct 2013

  Directed the National and Regional Brewer sector with over 13,000 pubs and numerous retail brands, with additional responsibility for the New Business delivery for the UK business.Led and developed a total team of 16 developing existing business and renewing contracts whilst winning Key new Business such as Las Iguanas, Sports Café, Mercure Hotels delivering an incremental 30,000 HectolitresDevelop a strategy to grow existing client base where I successfully negotiated key new contracts with Greene King, Marstons, Fullers, Youngs, Wells & Youngs which grew total ABInBev share ahead of the market whilst targeting a pipeline of new business which Grew the total sector volume to over 345,000 Hectolitres and grew Net Sales value of £26m by 6%Planned and Executed the Stella Artois turnaround strategy in 2013 where I returned Stella Artois sales back into growth through implementing a highly targeted quality program with Youngs and Greene King leading to margin per hectoliter growth of over 9% and improved brand health scores Show less

• Account Controller Mitchells & Butlers

  • Mar 2005 - Jul 2008

  I was responsible for growing the ABInbev business within Mitchells & Butlers plc, at the time the UK’s leading pub retailer with over 2,000 pubs and over 23 different branded retail formats. My key responsibilities and achievements were: -• I grew Stella Artois to the number one position within Premium Lager with its highest levels of brand distribution, volume and brand visibility• I planned and implemented the introduction to the UK of various beer exclusives (Franziskaner, Jupiler Blue, St Pauli Girl) from the InBev global brand portfolio. • In the 2005/06 and 2006/07 financial years Mitchells & Butlers awarded me with the Number One supplier status with the additional award of high commendation for Category Management in the SPEAR Awards (supplier performance evaluation and recognition). Show less