AVP - Partnerships and Strategy

• Jul 2020 - Present

Senior Manager Strategic Alliances

• Jul 2017 - Jul 2020

Advertising and Brand Activation's across Non Traditional and New Media.

Manager - Strategic Alliances & BD

• May 2016 - Jul 2017

• Up-sell and incremental revenue generation from existing customers• Incremental revenue generation from third party vendors• Was Instrumental in identifying a new revenue stream and setting up the Alliances Division for the company. • Identified potential advertisers from the existing network and pitched them the idea of advertising on the In Store Radio (New Media)• Responsible for generating revenues through selling the in-store radio concept to various retailers across South & West markets in India• Up selling services like royalty free music, special productions during festivals etc to existing clients• Pitched and closed a successful Corporate Radio project with Tata Steel which was targeted towards employee engagement across client location in a corporate set up. • Build & maintain strong relationship at all levels with existing & new business clients.

Business Development Manager

• Jul 2014 - May 2016

• Prospecting, Identifying & generating new business and additional business from existing customers.• Develop and grow existing customer accounts and new customer accounts, including sales plans and sales forecasts for the assigned accounts and market segments.• Ensuring regular & useful communication to all clients on the new services/properties.• To maintain strong relationships with clients and agencies.

Channel Manager

• Mar 2013 - Jul 2014

• Was responsible to oversee the functioning, maintenance and updates (music and non-music content) for a set of Genre / Niche Content-based Talk Radio Channels on Radiowalla’s online web radio.• Owned the In-Store Radio experience/function for the set of clients that were assigned to me for Radiowalla’s Retail Radio business line (Spot Radio) and managed their creative requirements for in-store radio, for some of the biggest names across multiple industries like retail, F&B, hospitality, fitness.• Actively involved in the curation of the audio brand identity for brands by interacting with the relevant key stakeholders from the client's end. • Kept a track of marketing trends/initiatives that were prevalent in the market and suggested/implemented relevant campaigns on the In-Store Radio for my set of clients. • Worked in synergy with the marketing team of the brands that were assigned to me to mirror their mainline traditional media vehicle campaigns on the in-store radio medium to ensure last-mile recall in the minds of the consumers.• Liaison with the Content Team and take ownership for the curation of channel /show/music for Radiowalla channels & Radiowalla Retail Radio Clients (Spot Radio)• Voice Over Talent for In-Store Radio / FM Advertisements for brands across Hospitality, F&B, Retail, Fitness.

Senior Business Development Executive

• Jun 2012 - Mar 2013

Was instrumental in the pre-launch of project Samsara - Manilla Resorts Pvt Ltd at Jim Corbett National Park. Took care of BD Operations in Northern India. Was instrumental in the pre-launch of project Samsara - Manilla Resorts Pvt Ltd at Jim Corbett National Park. Took care of BD Operations in Northern India.

Consultant

• Nov 2010 - Jun 2012

Worked with the firm's Knowledge and Innovation Team. Worked with the firm's Knowledge and Innovation Team.

Market Research Consultant

• Oct 2008 - Nov 2010

Conducted interviews with respondents based out of Europe, collection of primary data on topics like recession, economy, brand awareness etc. Undertook projects for the European Union and other major organisations/establishments. Conducted interviews with respondents based out of Europe, collection of primary data on topics like recession, economy, brand awareness etc. Undertook projects for the European Union and other major organisations/establishments.