Experience

VAL MEDIA

• Malaysia
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2018 - Present

  Malaysia As the Chief Executive Officer of Val Media, I have been instrumental in the establishment and growth of productnation.co. Managing teams across four different regions in Southeast Asia, I successfully scaled the new website to 1.4 million visitors within a span of less than four months, operating within a limited budget. I've led our video production team in creating viral social video content, transforming products into social influencers through our initiative "Hokkien Me." My… Show more As the Chief Executive Officer of Val Media, I have been instrumental in the establishment and growth of productnation.co. Managing teams across four different regions in Southeast Asia, I successfully scaled the new website to 1.4 million visitors within a span of less than four months, operating within a limited budget. I've led our video production team in creating viral social video content, transforming products into social influencers through our initiative "Hokkien Me." My leadership in the product team has resulted in a significant increase in user acquisition and CTR by 30%, through an emphasis on UI/UX interface improvements, feature enhancements, and thorough consumer data analytics. Throughout my tenure, I've cultivated and maintained key professional relationships with potential clients including Dyson, Panasonic, Digi, Huawei, Lazada, Shopee, Skyscanner, BenQ, Samsung, among others. In my leadership role, I've guided monthly meetings with the Board of Directors and overseen all company operations and finances, achieving break-even within 3 months. I've developed and implemented a robust business plan and strategy, continually identifying and leveraging new opportunities to foster our company's growth. Show less



Involve Asia

• Malaysia
• Marketing Services
• 200 - 300 Employee

• Director of Special Project (Vested)

  • Dec 2015 - Oct 2018

  Kuala Lumpur, Malaysia As the Director of Special Projects, I've overseen all digital marketing campaigns, including SEO, Google Ads, and Facebook Ads. My strategic approach has consistently yielded high results, with 50-60% ROI and a CTR of 30-50% via remarketing and targeting. I've led dynamic teams across Malaysia, Indonesia, and Thailand, managing a total of 40 individuals. Setting ambitious yet attainable KPIs and quarterly goals has been a key aspect of my role, fostering an environment of continual… Show more As the Director of Special Projects, I've overseen all digital marketing campaigns, including SEO, Google Ads, and Facebook Ads. My strategic approach has consistently yielded high results, with 50-60% ROI and a CTR of 30-50% via remarketing and targeting. I've led dynamic teams across Malaysia, Indonesia, and Thailand, managing a total of 40 individuals. Setting ambitious yet attainable KPIs and quarterly goals has been a key aspect of my role, fostering an environment of continual growth. Additionally, I've been responsible for ideation, execution, and validation of MVP products, ensuring their successful scaling. My strategic insights and execution abilities have been instrumental in achieving tangible results. Show less



ShopCoupons

• Malaysia
• Advertising Services

• Founder, CEO (Acquired)

  • Mar 2014 - Dec 2015

  Kuala Lumpur, Malaysia As Founder and CEO of ShopCoupons, one of the fastest-growing digital coupon sites in Southeast Asia, my role was multi-faceted, but the objective was clear: to hustle. Key achievements in my entrepreneurial journey include: Attaining profitability within the first six months, and generating close to $1m in revenue by the second year. Ranking consistently among the top three for highly competitive keywords (+voucher, promo codes). Leveraging the power of social sharing to… Show more As Founder and CEO of ShopCoupons, one of the fastest-growing digital coupon sites in Southeast Asia, my role was multi-faceted, but the objective was clear: to hustle. Key achievements in my entrepreneurial journey include: Attaining profitability within the first six months, and generating close to $1m in revenue by the second year. Ranking consistently among the top three for highly competitive keywords (+voucher, promo codes). Leveraging the power of social sharing to create a chain reaction. Overseeing the design and production of our mobile app. Conducting intricate SEO experiments (rel-canonical VS 301 redirects) and learning valuable lessons. Appreciating the necessity of 404s over forced 301 redirects. Migrating from Wordpress to a custom-built CMS platform. Optimizing SEM to transition from loss to break-even, and ultimately profit. Migrating from HTTP to HTTPS, with SSL certification. Prioritizing the writing of high-quality, SEO-optimized content. Continuously evaluating the use of sub-folders or new domains. Tracking our consumer journey, from initial interaction to the final funnel. Recognizing the importance of responsive design for various platforms. Automating newsletters and personalizing them. Considering the long-term implications of permalink structure for international/multi-language SEO. Using Illustrator and Photoshop for design purposes. Learning front-end development languages (HTML, CSS, Javascript). Utilizing Google's featured snippets; our content has been featured. Running CTR campaign experiments on search. My journey has been one of growth and evolution, powered by constant learning, adaptation, and innovation. Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing

  • Jan 2014 - Jun 2014

  As an integral member of a pioneering project team, I had the opportunity to test and provide valuable feedback on a cutting-edge security token device that will soon be used nationwide. Through meticulous trial and error, I gained an in-depth understanding of the device's capabilities and limitations, enabling me to create a comprehensive manual guide for its use. My efforts did not go unnoticed, as I was entrusted with presenting the guide and the device to HSBC branches across… Show more As an integral member of a pioneering project team, I had the opportunity to test and provide valuable feedback on a cutting-edge security token device that will soon be used nationwide. Through meticulous trial and error, I gained an in-depth understanding of the device's capabilities and limitations, enabling me to create a comprehensive manual guide for its use. My efforts did not go unnoticed, as I was entrusted with presenting the guide and the device to HSBC branches across Malaysia and the Philippines. This allowed me to showcase my expertise and professionalism, and to effectively communicate complex technical information to a broad audience. Overall, my contributions to this project demonstrated my dedication to innovation, attention to detail, and ability to adapt to new technologies and challenges. I am confident that this experience has prepared me to tackle even more complex and impactful projects in the future. Show less