Experience

Magnanni, Inc.

• Retail
• 1 - 100 Employee

• Head of User Experience Design

  • Jan 2023 - Nov 2023

  New Albany, Ohio, United States Main Responsibilities 1. Oversee and manage all UX and marketing design assets and deliverables for B2C and B2B businesses in both US/GLOBAL & EU markets. 2. Develop new design solutions spanning 6-8 main design packages per season that stay relevant in trends and meet marketing/merchandising strategies. 3. Point of contact and project manager to the development team and contractors to ensure all deliverables are executed on time, in a cohesive package. 4… Show more Main Responsibilities 1. Oversee and manage all UX and marketing design assets and deliverables for B2C and B2B businesses in both US/GLOBAL & EU markets. 2. Develop new design solutions spanning 6-8 main design packages per season that stay relevant in trends and meet marketing/merchandising strategies. 3. Point of contact and project manager to the development team and contractors to ensure all deliverables are executed on time, in a cohesive package. 4. Accountable for managing design sprints spanning 3-6 weeks and spearheading research to validate all design decisions and executions. B2C Web Specific 1. Define and implement the overall UX design strategy for the company’s digital platforms, such as homepages, product pages, cross-sell applications, and design systems in collaboration with other team members such as developers and marketing team. 2. Conducting user research and analysis to understand the needs, preferences, and behavior of the company’s target audience, and using these insights to inform the design of the user experience. 3. Create and design all wireframes to guide the design of the company’s digital platforms and ensure a seamless and intuitive user experience. 4. Collaborate with developers to ensure that the design of the user experience is feasible and aligns with technical constraints and requirements such AA and AAA accessibility needs. 5. Provide guidance, feedback, and support to ensure that other teams such as photography and social meets the company’s standards of quality and effectiveness. B2C/B2B Marketing 1. Crafted a potent Seasonal Marketing Rollout with 17 B2C mailer, 11 B2C social asset, and 6 B2B ad templates. Collaborated closely for strategic alignment. 2. Devised a year-round marketing rollout with 5 primary mailer templates, addressing key touch-points like abandoned carts and subscriber welcomes, in collaboration with marketing and development teams.

• Senior User Experience Designer

  • Mar 2021 - Jan 2023

  New Albany, Ohio, United States



Dark Shift Creative LLC

• UX, Brand, & Marketing Designer

  • Sep 2016 - Mar 2021

  Columbus, Ohio, United States Main Responsibilities 1. Extensive experience collaborating with diverse clients in various markets and industries, ranging from small businesses to large organizations. 2. Adaptable design approach to meet clients’ unique goals and objectives. Notable Clients and Projects IMG Learfield - Concepted and designed over 220 marketing campaigns for NCAA sports, E-Sports, and PBR over the course of 3+ years, including social media marketing… Show more Main Responsibilities 1. Extensive experience collaborating with diverse clients in various markets and industries, ranging from small businesses to large organizations. 2. Adaptable design approach to meet clients’ unique goals and objectives. Notable Clients and Projects IMG Learfield - Concepted and designed over 220 marketing campaigns for NCAA sports, E-Sports, and PBR over the course of 3+ years, including social media marketing, TV broadcasting spots, and sporting event marketing. Lead Honestly - Created a re-brand for Lead Honestly that captures their brand essence through a timeless design, helping to grow and expose their brand to their audience while excelling in their market. Geico - Designed and executed a comprehensive series of four NCAA sports marketing campaigns featuring holiday themes, distributed across major social media platforms, and implemented across more than 80 NCAA schools to drive fan engagement. Wendy’s - Developed a branding refresh for Wendy’s tailgate tour for the 2020 NCAA football season, implemented across a tour bus and outdoor games, and supported by giveaways and product promotions at major games. Ubivue/Subaru Motorsports Rally Racing - Created and edited virtual reality videos for Subaru Motorsports Rally Racing, which were implemented on the Subaru Motorsports app to provide fans with an Immersive experience of the rally stages. Booking.com - Created and executed a highly effective NCAA football and basketball marketing campaign for 16 major Division 1 schools, featuring seasonal giveaways of sports tickets, gear, and other prizes, implemented on social media platforms (Facebook, Instagram, Twitter) throughout each sport’s season to drive engagement and fan excitement. Show less



Epsilon

• Advertising Services
• 700 & Above Employee

• Brand & Marketing Designer

  • Apr 2015 - Sep 2016

  Westerville, Ohio, United States Main Responsibilities 1. Collaborated with the Chase Bank team to design internal brand documents for employees and marketing materials for potential customers. 2. Designed in-store marketing materials, including signage and drink books, for Red Lobster. 3. Leveraged design expertise to create impactful visual solutions that effectively communicated each brand’s message and goals.



Salon Lofts

• Consumer Services
• 300 - 400 Employee

• UX, Brand, & Marketing Designer

  • Jan 2014 - Apr 2015

  Columbus, Ohio, United States Main Responsibilities 1. Designed client-facing brand design for Salon Lofts, including a new customer portal website that highlights the benefits of being a partner, and marketing packages that include in-store signage, social media posts, and product labeling. 2. Concepted and designed internal documents for employee procedures as well as in-house branding for Salon Lofts.