Experience

Imply

• United States
• Software Development
• 100 - 200 Employee

• Marketing Operations & Analytics Leader

  • Sep 2023 - Present

  San Francisco Bay Area



Cloudflare

• United States
• Computer and Network Security
• 700 & Above Employee

• Marketing Operations Leader

  • Aug 2021 - Oct 2022

  San Francisco Bay Area Role: Oversaw marketing technology capabilities, manage stakeholder issues and requests, and handle a sizable budget to optimize campaign execution globally. Team: Hired and onboarded new team members in the UK and Singapore, expanding support to marketing teams globally. Outcomes: Streamlined landing pages, implemented email nurture and lead scoring changes that increased lead conversion rates by more than 2x (while still maintaining required pipeline growth).



ServiceNow

• United States
• Software Development
• 700 & Above Employee

• Senior Director of Marketing Data & Analytics

  • Sep 2016 - May 2021

  San Francisco Bay Area Lesson(s) learned: Focus on actions and insights. Don't just answer the "What", but more so the "So What" and "What's Next"? Role: Set marketing performance goals, deliver self-service dashboards, implement multi-touch pipeline attribution, and provide reliable data-driven insights to senior leaders and stakeholders. Team: Hired and mentored highly satisfied, high performing teams in the USA and India, including people managers and individual contributors. Cross-Functional… Show more Lesson(s) learned: Focus on actions and insights. Don't just answer the "What", but more so the "So What" and "What's Next"? Role: Set marketing performance goals, deliver self-service dashboards, implement multi-touch pipeline attribution, and provide reliable data-driven insights to senior leaders and stakeholders. Team: Hired and mentored highly satisfied, high performing teams in the USA and India, including people managers and individual contributors. Cross-Functional Collaboration: Aligned marketing performance goals with multi-year financial targets, partnering with Finance, Sales, and IT. Outcomes: Emphasized actionable insights rather than just reporting metrics, resulting in increased pipeline generation relative to marketing spend. Show less



VMware

• United States
• Software Development
• 700 & Above Employee

• Director, Global Marketing Operations

  • Feb 2008 - Jul 2016

  San Francisco Bay Area Lesson(s) learned: Appreciation for global teams and collaboration, and emphasizing the "win-win" in solving for shared goals and priorities. Automation: Drove implementation and adoption of self-service planning tools to enable marketers to size demand funnel volume required to meet pipeline targets. Infrastructure: Delivered as business lead on the Tier 1 projects for Enterprise Data Warehouse (EDW), Master Data Management (MDM), and marketing database that integrated with the… Show more Lesson(s) learned: Appreciation for global teams and collaboration, and emphasizing the "win-win" in solving for shared goals and priorities. Automation: Drove implementation and adoption of self-service planning tools to enable marketers to size demand funnel volume required to meet pipeline targets. Infrastructure: Delivered as business lead on the Tier 1 projects for Enterprise Data Warehouse (EDW), Master Data Management (MDM), and marketing database that integrated with the Marketing Automation Platform (MAP), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) systems. Data Quality: Managed multi-million dollar budgets and achieved 2.5x complete contact profiles worldwide, segmented by priority solution area. Show less



VERISIGN

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Manager, Financial Systems

  • Apr 2006 - Feb 2008

  Lesson(s) learned: My first experience as a people manager, emphasize trust and support. Escalate business impacts, not just the underlying technical issues. Document operating procedures thoroughly. Role: First experience as a people manager. Ensure seamless billing operations, reconciliation, and compliance with revenue recognition standards. Automation: Oversaw operations of Accounts Receivable including the delivery of Oracle system enhancements. Reduced open service… Show more Lesson(s) learned: My first experience as a people manager, emphasize trust and support. Escalate business impacts, not just the underlying technical issues. Document operating procedures thoroughly. Role: First experience as a people manager. Ensure seamless billing operations, reconciliation, and compliance with revenue recognition standards. Automation: Oversaw operations of Accounts Receivable including the delivery of Oracle system enhancements. Reduced open service requests by 50%. Show less



Siebel Systems

• Technology, Information and Internet

• Product Line Manager

  • Feb 2004 - Apr 2006

  Lesson(s) learned: focus on customer pain points and needs first and foremost before product capabilities and features/functions. Customer Engagement: Supported field sales teams including CRM product demos. Resolved escalated support issues by efficiently utilizing engineering resources. Outcomes: Managed $20M per year license renewal product line with ~250 active enterprise accounts. Supported sales team in winning a 7-figure license deal.

• Alliance Operations

  • Nov 2000 - Feb 2004

  San Francisco Bay Area Lesson(s) learned: Focus on usage and adoption of automated solutions and dashboards. Automation: Built solutions that enabled a team of 3 to effectively manage as many as 900 base-level partners during the peak membership period. Dashboards & KPIs: Responsible for implementing Siebel Business Analytics with focus on partner marketing metrics including pipeline influence.



Federal Reserve Bank of San Francisco

• United States
• Financial Services
• 700 & Above Employee

• Information Technology Project Consultant

  • Jan 1998 - Nov 2000

  San Francisco Lesson(s) learned: appreciation and respect for information security Role: Client-server Application Developer. Maintained and developed extranet infrastructure. Provided technical PeopleSoft HR support. Supervised IT intern.