Andrew Stafford

Non-Executive Chairman at Weird Fish
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Contact Information
us****@****om
(386) 825-5501
Location
Biddestone, England, United Kingdom, UK

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Experience

    • Non-Executive Chairman

    • United Kingdom
    • Consumer Goods
    • 400 - 500 Employee
    • Chief Executive, Deputy Master
      • 2007 - 2011

      Responsibilities • Strategic direction of business with Trading Fund status within HM Treasury. • Responsibility for supply of all UK circulating coins, exports to circa 50 countries, and UK & International marketing of collector coins and medals. • Management of Executive Board, reporting to Non-Executive Chairman, with accountability to Minister for performance. Results • Vision of “Making Money for Everyone” realised, with 11.2% ROACE in 2009-10. • Business vested… Show more Responsibilities • Strategic direction of business with Trading Fund status within HM Treasury. • Responsibility for supply of all UK circulating coins, exports to circa 50 countries, and UK & International marketing of collector coins and medals. • Management of Executive Board, reporting to Non-Executive Chairman, with accountability to Minister for performance. Results • Vision of “Making Money for Everyone” realised, with 11.2% ROACE in 2009-10. • Business vested into Gov Co status on 1st January 2010. Show less Responsibilities • Strategic direction of business with Trading Fund status within HM Treasury. • Responsibility for supply of all UK circulating coins, exports to circa 50 countries, and UK & International marketing of collector coins and medals. • Management of Executive Board, reporting to Non-Executive Chairman, with accountability to Minister for performance. Results • Vision of “Making Money for Everyone” realised, with 11.2% ROACE in 2009-10. • Business vested… Show more Responsibilities • Strategic direction of business with Trading Fund status within HM Treasury. • Responsibility for supply of all UK circulating coins, exports to circa 50 countries, and UK & International marketing of collector coins and medals. • Management of Executive Board, reporting to Non-Executive Chairman, with accountability to Minister for performance. Results • Vision of “Making Money for Everyone” realised, with 11.2% ROACE in 2009-10. • Business vested into Gov Co status on 1st January 2010. Show less

    • Chief Executive
      • 2001 - 2006

      Responsibilities • Strategic direction of global child car seat business, backed by the Carlyle Group. • Management and control of business units in Europe, North America, Australasia and Pacific Rim. Results • Developed and implemented new integrated strategy to deliver vision of “First Class Travel for Children”. • Restructured senior management team. • Divested non-core wheeled goods business. • 10% real compound average EBIT growth over 4 years. • Negotiated… Show more Responsibilities • Strategic direction of global child car seat business, backed by the Carlyle Group. • Management and control of business units in Europe, North America, Australasia and Pacific Rim. Results • Developed and implemented new integrated strategy to deliver vision of “First Class Travel for Children”. • Restructured senior management team. • Divested non-core wheeled goods business. • 10% real compound average EBIT growth over 4 years. • Negotiated global licensing agreement with Mattel Inc for Fisher Price brand. • Led secondary buy-out of business from Royal Bank of Scotland Equity Finance. • Enterprise value increased from £90 million to £230 million. • Achieved planned growth target in first year of secondary buy-out of +19%. • Reorganised US management team to provide platform for further growth. • Restructured European operations, delivering 25%+ productivity gains, and £1 million cost savings. • Acquired and integrated BabyLove business in Australia. • Initiated Britax brand licensing programme. Show less Responsibilities • Strategic direction of global child car seat business, backed by the Carlyle Group. • Management and control of business units in Europe, North America, Australasia and Pacific Rim. Results • Developed and implemented new integrated strategy to deliver vision of “First Class Travel for Children”. • Restructured senior management team. • Divested non-core wheeled goods business. • 10% real compound average EBIT growth over 4 years. • Negotiated… Show more Responsibilities • Strategic direction of global child car seat business, backed by the Carlyle Group. • Management and control of business units in Europe, North America, Australasia and Pacific Rim. Results • Developed and implemented new integrated strategy to deliver vision of “First Class Travel for Children”. • Restructured senior management team. • Divested non-core wheeled goods business. • 10% real compound average EBIT growth over 4 years. • Negotiated global licensing agreement with Mattel Inc for Fisher Price brand. • Led secondary buy-out of business from Royal Bank of Scotland Equity Finance. • Enterprise value increased from £90 million to £230 million. • Achieved planned growth target in first year of secondary buy-out of +19%. • Reorganised US management team to provide platform for further growth. • Restructured European operations, delivering 25%+ productivity gains, and £1 million cost savings. • Acquired and integrated BabyLove business in Australia. • Initiated Britax brand licensing programme. Show less

    • Chief Executive
      • 2000 - 2000

      Responsibilities • Strategic direction of group’s activities in conjunction with plc Board. • Delivery of shareholder value through enhanced business performance in Furniture and Fabrics divisions. • Management of Executive Board, including Managing Directors of 5 UK subsidiaries and operations in Europe and North America. Results • Acquisition of Stag furniture brands for £1 million. • Negotiation of distribution agreement for Sanderson wallpapers and… Show more Responsibilities • Strategic direction of group’s activities in conjunction with plc Board. • Delivery of shareholder value through enhanced business performance in Furniture and Fabrics divisions. • Management of Executive Board, including Managing Directors of 5 UK subsidiaries and operations in Europe and North America. Results • Acquisition of Stag furniture brands for £1 million. • Negotiation of distribution agreement for Sanderson wallpapers and fabrics. • Establishment of US operations for fabrics. • Recommended cash offer for group from Silentnight Holdings plc at 48% share price premium. Show less Responsibilities • Strategic direction of group’s activities in conjunction with plc Board. • Delivery of shareholder value through enhanced business performance in Furniture and Fabrics divisions. • Management of Executive Board, including Managing Directors of 5 UK subsidiaries and operations in Europe and North America. Results • Acquisition of Stag furniture brands for £1 million. • Negotiation of distribution agreement for Sanderson wallpapers and… Show more Responsibilities • Strategic direction of group’s activities in conjunction with plc Board. • Delivery of shareholder value through enhanced business performance in Furniture and Fabrics divisions. • Management of Executive Board, including Managing Directors of 5 UK subsidiaries and operations in Europe and North America. Results • Acquisition of Stag furniture brands for £1 million. • Negotiation of distribution agreement for Sanderson wallpapers and fabrics. • Establishment of US operations for fabrics. • Recommended cash offer for group from Silentnight Holdings plc at 48% share price premium. Show less

    • Chemical Manufacturing
    • 700 & Above Employee
    • European Woodcare Category, General Manager
      • 1998 - 2000

      • Formulation of European marketing and supply chain strategy. • Acquisitions and divestments. • Management and control of local business plans in conjunction with country managers. Results • Sales growth to £117 million, generating profits of £18 million. • European branding strategy developed and implemented. • Non-core industrial woodcare business divested for £5 million. • Supply chain rationalised, reducing manufacturing locations from four to two, with savings of… Show more • Formulation of European marketing and supply chain strategy. • Acquisitions and divestments. • Management and control of local business plans in conjunction with country managers. Results • Sales growth to £117 million, generating profits of £18 million. • European branding strategy developed and implemented. • Non-core industrial woodcare business divested for £5 million. • Supply chain rationalised, reducing manufacturing locations from four to two, with savings of £4 million. Show less • Formulation of European marketing and supply chain strategy. • Acquisitions and divestments. • Management and control of local business plans in conjunction with country managers. Results • Sales growth to £117 million, generating profits of £18 million. • European branding strategy developed and implemented. • Non-core industrial woodcare business divested for £5 million. • Supply chain rationalised, reducing manufacturing locations from four to two, with savings of… Show more • Formulation of European marketing and supply chain strategy. • Acquisitions and divestments. • Management and control of local business plans in conjunction with country managers. Results • Sales growth to £117 million, generating profits of £18 million. • European branding strategy developed and implemented. • Non-core industrial woodcare business divested for £5 million. • Supply chain rationalised, reducing manufacturing locations from four to two, with savings of £4 million. Show less

    • Managing Director, Cuprinol Ltd & Polycell Products Ltd
      • 1994 - 1998

      Responsibilities • Formulation of business strategy in Consumer, Trade, Industrial and International divisions. • Management and control of integrated business unit. • Appointed Managing Director of Polycell Products Ltd from June 1997 to December 1998, in addition to existing responsibilities. Results • Cuprinol sales growth to £38 million, generating profits of £6.5 million. • Achieved UK market leadership with launch of Garden Shades. • Repositioned Cuprinol and… Show more Responsibilities • Formulation of business strategy in Consumer, Trade, Industrial and International divisions. • Management and control of integrated business unit. • Appointed Managing Director of Polycell Products Ltd from June 1997 to December 1998, in addition to existing responsibilities. Results • Cuprinol sales growth to £38 million, generating profits of £6.5 million. • Achieved UK market leadership with launch of Garden Shades. • Repositioned Cuprinol and Polycell brands to target new user groups with major TV campaigns. • Businesses acquired by ICI plc in May 1998. • Polycell business integrated with Dulux paints, generating savings of £2 million. Show less Responsibilities • Formulation of business strategy in Consumer, Trade, Industrial and International divisions. • Management and control of integrated business unit. • Appointed Managing Director of Polycell Products Ltd from June 1997 to December 1998, in addition to existing responsibilities. Results • Cuprinol sales growth to £38 million, generating profits of £6.5 million. • Achieved UK market leadership with launch of Garden Shades. • Repositioned Cuprinol and… Show more Responsibilities • Formulation of business strategy in Consumer, Trade, Industrial and International divisions. • Management and control of integrated business unit. • Appointed Managing Director of Polycell Products Ltd from June 1997 to December 1998, in addition to existing responsibilities. Results • Cuprinol sales growth to £38 million, generating profits of £6.5 million. • Achieved UK market leadership with launch of Garden Shades. • Repositioned Cuprinol and Polycell brands to target new user groups with major TV campaigns. • Businesses acquired by ICI plc in May 1998. • Polycell business integrated with Dulux paints, generating savings of £2 million. Show less

    • Group Managing Director, Sales & Marketing
      • 1991 - 1994

      Responsibilities • Initially appointed Managing Director of Spear & Jackson Garden Products Ltd. • Appointed to Main Board with responsibility for Group’s worldwide sales and marketing activities from January 1992. Business backed by Apax Partners. Results • Restructured Group in conjunction with Executive Chairman to achieve profitability within 2 years, on turnover of £84 million. • Developed co-ordinated marketing strategies for garden tool, hand tool and industrial saw… Show more Responsibilities • Initially appointed Managing Director of Spear & Jackson Garden Products Ltd. • Appointed to Main Board with responsibility for Group’s worldwide sales and marketing activities from January 1992. Business backed by Apax Partners. Results • Restructured Group in conjunction with Executive Chairman to achieve profitability within 2 years, on turnover of £84 million. • Developed co-ordinated marketing strategies for garden tool, hand tool and industrial saw businesses in UK, France, Germany and USA. Show less Responsibilities • Initially appointed Managing Director of Spear & Jackson Garden Products Ltd. • Appointed to Main Board with responsibility for Group’s worldwide sales and marketing activities from January 1992. Business backed by Apax Partners. Results • Restructured Group in conjunction with Executive Chairman to achieve profitability within 2 years, on turnover of £84 million. • Developed co-ordinated marketing strategies for garden tool, hand tool and industrial saw… Show more Responsibilities • Initially appointed Managing Director of Spear & Jackson Garden Products Ltd. • Appointed to Main Board with responsibility for Group’s worldwide sales and marketing activities from January 1992. Business backed by Apax Partners. Results • Restructured Group in conjunction with Executive Chairman to achieve profitability within 2 years, on turnover of £84 million. • Developed co-ordinated marketing strategies for garden tool, hand tool and industrial saw businesses in UK, France, Germany and USA. Show less

    • Senior Product Manger
      • 1982 - 1987

Education

  • Warwick University
    MSc, Marketing Management
    1980 - 1980
  • Durham University
    BA Hons, French
    1973 - 1977
  • Oakham School
    1968 - 1973

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