Experience

Tourism NT

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Manager - Aviation Route Development

  • Jan 2019 - Present



Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Corporate Sales Manager

  • Sep 2017 - Dec 2018

  • Responsible for delivering corporate revenue from directly contracted clients.• Client and account management responsibilities to ensure operational and commercial SLAs are delivered.• Execute client retention strategies through proactive demonstration savings analysis, but at the same time, optimise revenue for Singapore Airlines.• Grow client base and value through business development and market share acquisition exercises.• Maintaining relations with the Travel Management Companies/Agents as an important conduit between Singapore Airlines and the client.• Skills: Client/account management, business development, revenue growth strategy, contract negotiation.

• Marketing Manager

  • Apr 2016 - Aug 2017

  • Accountable for the company’s Marketing Communications (Advertising) strategy and Airline Partnership in Australia.• Manage creative agency vendors who are responsible for executing the agreed media plans within the given timeframe and budgets.• Lead Singapore Airlines’ collaborative partnership with Virgin Australia, with the objective of strengthening both airlines’ sales proposition in Australia.• Skills: Project management, budget planning, above the line campaign execution.

• Area Manager

  • Aug 2013 - Mar 2016

  • General management of Singapore Airlines’ business in the South Central USA region, with core operations in Houston, TX.• Execute commercial strategies that drive sales through traditional agency channels and corporate accounts that optimises load factor and yields, such as airline booking class utilisation and inventory management.• Oversee flight operations, including on time flight departures, flight catering and management of ground handling agents.• Skills: Business planning, operations, revenue management, people development.

• Network Planning Analyst

  • Jun 2012 - Jul 2013

  • Evaluate route development opportunities through economic and financial projections.• Recommend route and aircraft deployment plans for optimum return on capital by modelling flight profitability through passenger demand, yield forecast and fixed/variable cost factors.• Conduct flight schedule studies to optimise network connectivity at Singapore Airlines’ Changi Airport hub, and also at origin/destination where feed/de-feed of passengers to partner airlines occur.• Relationship management with Airport Corporations, which include negotiating incentive proposals for new operations/increased frequencies.• Skills: Data analytics, options based scenario planning, problem analysis/solutions, negotiations, revenue management.

• State Manager

  • Nov 2010 - Jun 2012

  • General management of Singapore Airlines’ business in the SA/NT regions, with core operations out of Adelaide, Australia.• Drove Singapore Airlines’ strategic partnership with the South Australian Tourism Commission to develop inbound markets from China, UK and Germany to strengthen Singapore – Adelaide’s flight economics.• Successful delivery of a business case that recommended the introduction of Singapore – Darwin scheduled operations, operated by fully-owned subsidiary, SilkAir.• Skills: Business planning, operations, revenue management, people development.

• Sales Manager

  • Jan 2010 - Nov 2010

  • Set and implement sales strategies to achieve revenue targets for the state of Queensland.• Manage strategic relationship with the travel trade, including chain agencies, consolidators, VFR and corporate segments.• Engage with high-value KrisFlyer/PPS (Singapore Airlines loyalty program) members to ensure continued loyalty and patronage.• Skills: Agency/travel trade relationship, sales performance/target reporting, revenue management.

• Management Trainee

  • Nov 2007 - Dec 2009

  • Worked in 4 functional areas as an executive trainee.• Planning (8 months) –provide business advisory strategy through business reporting and analytics.• National agency distribution (8 months) – evaluate cost-of-sale for incentive agreements for agency chains and support/shadow National Sales Manager in negotiating agreements.• Wholesale (8 months) – manage relationship and negotiate incentive agreements with Wholesalers• Offline sales (2 years) – collaborate with GSA in New Caledonia to manage the offline sales point which generated A$2M in annual sales revenue.• Skills: Exposure and training in the critical commercial areas of the business, contract negotiation.



Small Luxury Hotels of the World

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Marketing Executive

  • Apr 2004 - Oct 2005

  • Provide SLH member hotels with marketing, administrative and training support.• Coordinate joint marketing activities with SLH member hotels, including advertising, event sponsorship and journalist familiarisation visits.• Represent SLH member hotels as the reservations contact for travel agents who prefer to book through SLH.• Skills: Campaign coordination, account management, reservations. • Provide SLH member hotels with marketing, administrative and training support.• Coordinate joint marketing activities with SLH member hotels, including advertising, event sponsorship and journalist familiarisation visits.• Represent SLH member hotels as the reservations contact for travel agents who prefer to book through SLH.• Skills: Campaign coordination, account management, reservations.



Shangri-La Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Various front office

  • Jan 2003 - Mar 2004