Experience

Fremont Street Experience

• Entertainment
• 1 - 100 Employee

• President and Chief Executive Officer

  • Sep 2020 - Present

  • Lead operations and strategic direction of the Fremont Street Experience entertainment district which is the #1 attraction (Forbes) in the state. Responsible for visitation of 25 million guests and record annual downtown revenue • Oversee mission and goals for 300 employees at FSE which includes 3 live concert stages (featuring top recording artists like BUSH, Steve Aoki, Flo Rida, Lainey Wilson, Jelly Roll, Bobby Brown & Nelly), a public pedestrian mall starring the Viva Vision canopy (largest digital display in the world), Slotzilla Zipline (world’s largest slot machine), Parking Garage and commercial leasing business • Supervise direct reports including marketing, entertainment/special events, finance, security, maintenance, operations, government relations, legal, risk management, amusement ride operations, retail sales and human resources • Exceed budgeted EBITDA thru contract negotiation, utilizing data analytics, targeted marketing and sponsorship sales. Procure annual sponsorship revenue from renowned brands such as Disney, Amazon, Netflix, Warner Bros. Discovery, Aristocrat, Bacardi, Red Bull and BTS • Develop exceptional teams and reduce turnover thru retention programs that offer incentive opportunities and promote diversity and inclusion at all levels • Promote the destination by participating in interviews and appearances. Starred on season’s highest rated episode of CBS’ Undercover Boss and garnered segments on GMA, CBS Mornings, CNN, NFL, and 100+ projects to earn worldwide publicity • Align with government officials, LVCVA, Law Enforcement and City Attorney to enhance image of destination and to ensure safety for the community. Drive first of its kind $3M civic investment and multi-agency public and private partnership to house LVMPD, City Marshals and FSE Security in one location • Report to Board of Directors and maintain close and frequent contact with Chairman of the Board and Committee Members to assure open communication Show less



AXS TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Chief Executive Officer AXS TV Sports

  • 2007 - 2019

  •Served as top executive for AXS TV reporting directly to Chairman Mark Cuban. Responsible for 50% of original programming in addition to marketing, sponsorship, international sales, talent management and contract negotiations •Created AXS TV Fights brand and professional sports strategy that spurred subscriber growth from 7 million in 2007 to 57 million in 2019, $100M+ in annual revenue and led to a successful 9-figure acquisition for shareholders •Cultivated partnerships, collaborated across departments and negotiated contracts for 440 LIVE MMA and combat sports events with 50 companies in 20 countries •Produced and developed original programming: 433 Inside MMA episodes, 440 AXS TV Fights events (more MMA events than any other network), Fighting Words, New Japan Pro Wrestling, Ring of Honor Pro Wrestling and the Voice Versus talk show •Discovered, negotiated terms and produced WOW - Women Of Wrestling owned by LA Lakers Governor Jeanie Buss and GLOW founder David McLane. Series was most watched LIVE show in network history and raised ratings for night by 46% •Spearheaded innovative multi-million dollar international streaming licensing business in 41 countries and sold flagship on-air integrated sponsorships •Increased viewership by 28% in 2019 compared to double digit declines for competition while views on social media surpassed 100M Show less



Cox Communications

• United States
• Telecommunications
• 700 & Above Employee

• VP of Marketing & Sales

  • 2005 - 2007

  •Led fifty-person Marketing & Sales team comprised of Acquisition, Marketing Sciences, Programming, Product, Retail, Home Builder Relationships and Direct Sales producing over $750 million in revenue annually •Reorganized department, attracted and developed talent which propelled team from “worst to first” at COX based on subscriber net gains budget (137,000) •Conceived award-winning “Channel 1 Guy” campaign which catapulted market to #1 in On Demand usage, increased net gain by 10,000 and reduced churn of 1% •Devised, launched, tested and optimized innovative marketing programs utilizing data and analytics that delivered highest PPV buy-rates in company and was used to increase cooperative marketing from partners from $500,000 to $2 million •Hired media buyers and graphic artists in house which saved $2 million annually •Led most successful launch of COX telephone with 100,000+ customers in first year Show less



Cox Business

• United States
• Telecommunications
• 700 & Above Employee

• VP of Business Development & Marketing

  • 2003 - 2005

  •Directed twenty-person Business Development, Marketing, Creative Services, Hotel Relations, Sales and Programming department for dominant provider of VOD, Cable and Internet to the casino industry which produced $100M in annual revenue •Revamped organizational structure and built strong culture to maximize revenues through integration of Cox Business Services (commercial services organization) with Cox Hospitality Network •Grew cash flow by 25% per year vs. average of 3% annually by utilizing analytics and insights that influenced customer purchase patterns from low-margin Hollywood movies to high-margin content •Constructed growth mindset sales incentive program and secured agreements with 100% of casinos built in market which raised installed base to 105,000 hotel rooms Show less



NXTV, Inc.

• Hospitality
• 1 - 100 Employee

• VP of Business Development

  • 2001 - 2003

  •Instituted key strategic and financial partnerships with Hewlett Packard and Cisco Systems to provide the foundation for rapid deployment of NXTV technology (VOD, High-Speed Internet and Video Games) •Wrote prospectus and raised $5M for expansion of NXTV systems •Researched and developed new businesses across multiple industries including Wi-Fi, Internet gambling, healthcare, education, technology licensing, video/web conferencing, and IP VPN providers •Instituted key strategic and financial partnerships with Hewlett Packard and Cisco Systems to provide the foundation for rapid deployment of NXTV technology (VOD, High-Speed Internet and Video Games) •Wrote prospectus and raised $5M for expansion of NXTV systems •Researched and developed new businesses across multiple industries including Wi-Fi, Internet gambling, healthcare, education, technology licensing, video/web conferencing, and IP VPN providers



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Manager Corporate Strategy

  • 1998 - 2001

  •Initiated strategy driven business-planning process for CFO of $56 billion aircraft manufacturer utilizing parametric models to increase accuracy and accountability •Designed account management prototypes for VP of Marketing to sell bundled airplane services solutions. Resulted in multi-billion dollar sale and means to evaluate profitability on a company-wide basis versus individual business unit view •Redesigned processes of a financial institution to meet guidelines of government healthcare contract. Led to client receiving multi-million dollar extension •Completed integration project for finance divisions of a large healthcare provider. Eliminated duplication of activities, reduced payroll and improved customer service Show less



Zenith Insurance Company (United States)

• United States
• Insurance
• 700 & Above Employee

• Investment Analyst

  • 1995 - 1996

  •Produced research reports in entertainment, telecommunications, and hospitality industries for VP of Investments •Produced research reports in entertainment, telecommunications, and hospitality industries for VP of Investments



MGM Resorts International

• United States
• Hospitality
• 700 & Above Employee

• Management Associate Program, Floor Supervisor, Public Relations

  • 1992 - 1995

  •Promoted to youngest casino supervisor and assigned to highest limit pit •Selected from a pool of 15,000 employees to serve on executive management team that lobbied for gaming legislation in Florida •Designated spokesperson to enhance image of industry through newspaper, television and radio interviews •Proficient card counter •Promoted to youngest casino supervisor and assigned to highest limit pit •Selected from a pool of 15,000 employees to serve on executive management team that lobbied for gaming legislation in Florida •Designated spokesperson to enhance image of industry through newspaper, television and radio interviews •Proficient card counter