Director, Demand Generation

• Nov 2020 - Present

Senior Manager, Digital Strategy

• Feb 2020 - Nov 2020

• Managed team of 3 responsible for client paid media accounts and content strategy• Managed data feeds for e-commerce clients, reducing item errors to less than 1%• Onboarded and developed DSP media buying strategies for clients, using display, audio, and CTV• Built and managed reports using custom dashboards and automation• Developed internal process for performance marketing team

Manager, Digital Strategy

• Feb 2018 - Feb 2020

• Managed team of 2 responsible for client paid media accounts• Audited and configured analytics accounts for clients to accurately report data• Generated $3.5 million in revenue for e-commerce client in 2018 – 10% YoY growth• Built and managed custom reports for each client emphasizing goals, analysis, recommendations, and next steps

Senior Planner, Paid Media

• Aug 2017 - Feb 2018

• Managed paid media accounts for clients• Developed and executed specific campaign strategy relevant to each client’s audience business goals using search, display, and social.• Managed bid portfolios using bid management platforms

Senior Paid Search Strategist

• Jul 2016 - Aug 2017

• Managed paid search accounts for clients• Created custom reports for each client emphasizing goals, analysis, takeaways, recommendations, and KPI’s• Provided technical support for analytics strategy and implementation• Achieved 29.5% revenue growth in 2016 for e-commerce client • Increased leads 156% for B2B clients in Q3, Q4 of 2016

Digital Advertising Manager

• Jun 2015 - May 2016

• Managed advertising department with 1 direct report responsible for 38 client accounts• Led execution of strategic planning to facilitate client’s business goals through paid media campaigns using search, display, and social• YoY results for advertising clients: increased visits by 48% and conversion value by 20%• YoY results for advertising department: increased revenue by 10%

Digital Marketing Manager

• Aug 2013 - Jun 2015

• Website development project management• Search and social media digital advertising – manage campaign structure and A/B testing using profit based KPI’s• Supported paid search bid management strategy• Developed targeted content and creative strategy for ad optimization• Experienced e-commerce Google Analytics and Google Ads professional• Managed website promotional strategy• Supported organic search strategy• Point of contact for partners including Google, ChannelAdvisor, and Amazon• Developed custom website and channel performance reporting• Supported brand development and social media strategy

Marketing Channel Specialist

• Jun 2010 - Jul 2013

• Website maintenance – product merchandising, pricing, product launch, site search, and navigation• Marketplace maintenance and strategy – new product launch and data quality management• Comparison shopping engine bid management• Data feed and template management• Weekly reporting – analyze marketing segment performance• 3rd party website review management• Website and brand strategy

Customer Service Specialist

• Sep 2008 - May 2010

• Call center operations management• Customer service representative management• Batch order processing• Warehouse operations support