Experience

Wire Cloth Manufacturers

• United States
• Fabricated Metal Products
• 1 - 100 Employee

• Sales Manager

  • Sep 2012 - Present

  Acting in a dual sales and marketing role, I drive sales and new and existing business development across the US and Canadian East coast for the wire mesh manufacturer. I partner with OEM, distributor, and custom fabricator accounts with our clients, integrating our products into projects like stadium builds, critical healthcare equipment, and many other initiatives.I am consistently meeting and exceeding my sales targets, generating multiple millions of dollars in revenue. In addition to being an individual sales and marketing contributor, I also onboard, train, and mentor all new and junior sales staff in the New Jersey office. I enjoy showing them the ropes, but what I love even more is keeping spirits and engagement high. In fact, I am the self-proclaimed “Social Director” at our office, and I’m known for bringing fun and humor to the workplace. ► Sales Highlights● Grew both sales and customer base by an average of 25% over my tenure● Rank in the top 2 revenue producers nationally● Outpace company quote averages by 30%► Marketing & Communications Highlights● Initiated customer communications to advise of our ongoing operations as an essential service during COVID-19. This included email marketing and social media campaigns.● Contribute to the website redesign as well as current marketing campaigns as well as running our social media channels● Overhauled various marketing collateral, including the customer newsletter/email/social media ● Proactively redesigned all internal and external forms in order to make them more user-friendly and properly reflect the company’s brand

• Director, Social Media Marketing

  • Mar 2019 - Present

  I’ve always understood the power of social media, and knew that by establishing a social media presence, we could reach new customers as well as elevate and modernize the overall Wire Cloth Manufacturers brand. I advocated for social media and was granted executive approval, which transformed my role from a sales-only focus to a dual function as a sales leader as well as the leader of social media marketing.Running social media for Wire Cloth Manufacturers also allows me to leverage my creativity and background in graphic design. Not only do I strategize what we post on social media, I also set our content strategy and craft a lot of the content we share, taking photos and producing videos. In a short time, I’ve sparked results including:● Launching the company’s social media presence on Instagram, Facebook, Twitter, LinkedIn, and YouTube● Building our Instagram following to 1,600+ followers in only 1 year● Achieved nearly 50,000% ROI on a modest Instagram advertising spend



Various Clients

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2018 - Present

  I currently offer marketing & social media consulting services to various clients. I have spearheaded all marketing for a group of companies that craft and sell health and wellness products and related services. As well as working with a e-commerce technology company running their social media campaigns. This has also included designing and building a variety of websites from scratch on both the Shopify as well as Squarespace platforms, and implementing SEO strategy. In addition to this, I leverage my graphic design training and recently designed logos for a home hardware retailer.



New York Folding Box Company Inc

• Sales Manager

  • Jan 2012 - Sep 2013

  I originally joined New York Folding Box Company as an Account Executive, earning a promotion to Sales Manager in 2012 to lead and train the sales team on sales strategy, lead generation, and Salesforce. My territory was the Tri-State region, and I served clients in the pharmaceutical, food, and industrial manufacturing industries, with highlights including:● Consistently overachieved my sales targets every year● Boosted sales 20% year-over-year● Grew my customer portfolio 25% and existing customer base 30%

• Account Executive

  • Feb 2008 - Jan 2012



Swipe It Technology

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Account Manager

  • Jan 2006 - Feb 2008

  Managing a portfolio of 200 clients across New York and New Jersey, I sold a loyalty, reward, and gift card solution to retail and restaurant clients. This solution also included proprietary in-house software, which provided clients with a host of insights and metrics. It was at Swipe It that I developed a strong foundation in sales and territory strategies. Managing a portfolio of 200 clients across New York and New Jersey, I sold a loyalty, reward, and gift card solution to retail and restaurant clients. This solution also included proprietary in-house software, which provided clients with a host of insights and metrics. It was at Swipe It that I developed a strong foundation in sales and territory strategies.


World Wide Express LLC
• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee
• Account Executive

  • Jan 2004 - Jan 2006