Experience

My Home

• United Kingdom
• Internet Publishing
• 700 & Above Employee

• Full time dad

  • Nov 2017 - Present



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• UK Digital Strategy & Planning Manager

  • Jan 2017 - Nov 2017

  Produced a comprehensive acquisition and renewal strategic review of the GI home and motor productsDelivered a comprehensive strategic review of all ancillary products, including recommendations to drive additional incomeResponsible for all UK health marketing and strategic decisions in growing this businessAnalysis of business performance and sharing results with key stakeholders

• UK Retention Trading Manager

  • Nov 2015 - Nov 2017

  Drove new initiatives supporting the business growth ambitionsI have great commercial acumen helping challenging profit and growth aspirations across the groupResponsible for optimisation of customer web journeysProvided regular detailed analysis, chairing meetings with senior stakeholdersPerformance management, insight and planningDrove improvements to systems and internal processes

• UK Retention Marketing Manager

  • Sep 2009 - Nov 2015

  Effectively managed and communicated retention business performanceLead all planning and performance trading activityProvided expert retention marketing consultancy to the UK teams as well as other global business areas Introduced Defaqto compare tool to the business, rolling out to over 1,000 advisors, helping boost performanceDeveloped and delivered website, helping customers understand how prices are calculated (subsequently copied by majority of competitors) Continuous development, delivery and management of the renewal outbound process, driving several million pounds worth of incremental business Show less

• Acquisition Optimisation Manager

  • Dec 2007 - Nov 2009

  Responsible for analysing and providing performance updates to key stakeholders Responsible for improving the customer hold queue experience on all UK Telephony Improved the cost efficiencies of all UK media spend

• GI Motor Marketing Consultant

  • Feb 2006 - Dec 2007

  Managed third party relationships between HPI & Call Connections, responsible for significant cost savingsCompany expert for Driveaway 7 day free motor insurance, managing plan, reviewing profitability and managing relationshipsImplemented a complex acquisition and retention programme with Sky TV

• Above the Line Media Consultant

  • Aug 2005 - Feb 2006

  Responsible for tens of millions of pounds of media spend across diverse channels and brandsDelivered specialist services and consultancy to all distribution channels across GI business areasEnsured media plans across the Group were connected, maximising halo opportunities

• GI Direct Marketing Consultant

  • Feb 2005 - Aug 2005

  Managed ‘through the line’ direct marketing campaigns for home and travel insurance productsManaged on and offline Directory advertisingShaped media selection and creative approach to support recommendations for future campaigns

• IFA Marketing Campaign Executive

  • Apr 2003 - Feb 2005

  Delivered targeted campaigns to Aviva’s sales forceManaged and purchased all UK trade advertising on behalf of all campaign managers throughout the UKManaged the production and reporting of branch literature used to achieve efficiency and cost savings of over £2M

• Direct Marketing Campaign Executive

  • Jul 1999 - Apr 2003

  Managed ‘through the line’ direct marketing campaigns for a range of life productsAnalysed management information to support recommendations for future campaign planning

• Annuity Administrator

  • Jan 1992 - Jul 1999

  Dealt with customer and IFA enquiries gaining promotion to team supervisor

• Administrative Assistant

  • Sep 1989 - Jan 1992

  General administration duties