Experience

good natured Products Inc.

• Canada
• Manufacturing
• 1 - 100 Employee

• Director of Marketing and Customer Experience

  • Jan 2022 - Present

  Vancouver, British Columbia, Canada

• Senior Marketing Manager

  • Aug 2019 - Jan 2022

  Vancouver, British Columbia, Canada

• Marketing Manager

  • May 2018 - Aug 2019

  Vancouver, British Columbia, Canada

• Campaign Manager

  • Dec 2017 - May 2018

  Vancouver, Canada Area



Post Office

• Italy
• Advertising Services
• 1 - 100 Employee

• Savings Product Manager

  • Apr 2016 - Aug 2017

  London, United Kingdom • Responsible for the sales performance of in-branch Post Office Money Savings products • Manage the end to end rate change process which involves amending all in-branch and online material, distributing communications to a network of 11,500 branches and managing numerous internal and external stakeholders in the process • Assisted in the proposition development of a new Savings range product suite • Regularly create sales training material for the network • Conducted in-depth… Show more • Responsible for the sales performance of in-branch Post Office Money Savings products • Manage the end to end rate change process which involves amending all in-branch and online material, distributing communications to a network of 11,500 branches and managing numerous internal and external stakeholders in the process • Assisted in the proposition development of a new Savings range product suite • Regularly create sales training material for the network • Conducted in-depth analysis of our sales performance across the Post Office network • Produced and implemented tailored marketing briefs within strict budgets • Continual reassessment of online and in-branch acquisition processes and servicing journeys • Routinely provide competitor intelligence for internal stakeholders to inform the pricing strategy

• Product Manager; Financial Services

  • Feb 2015 - Apr 2016

  London, United Kingdom • Conducted competitor analysis and identified the best elements to an online personal loans application that we wish to implement • Produced an Annual Marketing brief that outlines: the market background, competitor context, market share, current performance and opportunity as well as KPIs and expected CPAs • Worked closely with Bank of Ireland, Post Office’s financial services partner in order to launch the product. • Assist in design and delivery of market research to develop… Show more • Conducted competitor analysis and identified the best elements to an online personal loans application that we wish to implement • Produced an Annual Marketing brief that outlines: the market background, competitor context, market share, current performance and opportunity as well as KPIs and expected CPAs • Worked closely with Bank of Ireland, Post Office’s financial services partner in order to launch the product. • Assist in design and delivery of market research to develop different loan propositions. Determine key price points and value-add elements, including any appropriate Post Office assets • Worked closely with Post Office Financial Services customer experience team and Bank of Ireland to review and re-engineer the customer journey from application to approval. • Developed a product launch brief and sales plan • Constructed an internal comms plan

• Voluntary Project; Post Office's Vulnerable Customer Policy

  • May 2015 - Aug 2015

  London, United Kingdom • On behalf of the Commercial Director, I conducted a business-wide review into the Post Office’s vulnerable customer policy and practices across all products and business pillars. • Over the course of four months, I met with third party partners of the Post Office as well as colleagues from around the business to explore what processes their business area had in place to support vulnerable customers and to ensure they were complaint. • I identified a number of areas where we as a… Show more • On behalf of the Commercial Director, I conducted a business-wide review into the Post Office’s vulnerable customer policy and practices across all products and business pillars. • Over the course of four months, I met with third party partners of the Post Office as well as colleagues from around the business to explore what processes their business area had in place to support vulnerable customers and to ensure they were complaint. • I identified a number of areas where we as a business could improve and presented these to the Post Office's Risk and Compliance Committee which included the CEO and CFO.

• Commercial Graduate; Post Office Mobile

  • Jun 2014 - Feb 2015

  London, United Kingdom • Responsible for the construction of the customer communications (SMS and Emails) that Post Office Mobile customers would receive. This involved mapping out the end-to-end customer journey to identify all possible scenarios in which a customer should receive and SMS or email and then construct that communication. • Responsible for the development of the collateral that was issued to customers and located in branch to promote PO Mobile. • Ensured that all customer communications and… Show more • Responsible for the construction of the customer communications (SMS and Emails) that Post Office Mobile customers would receive. This involved mapping out the end-to-end customer journey to identify all possible scenarios in which a customer should receive and SMS or email and then construct that communication. • Responsible for the development of the collateral that was issued to customers and located in branch to promote PO Mobile. • Ensured that all customer communications and collateral were consistent with the new brand guidelines and the Post Office tone of voice. • Worked with internal stakeholders and external suppliers to define the optimal customer experience for the Post Office Mobile portal. • Working with product manager and Post Office legal team to deliver a set of terms and conditions for the launch of the PAYG Mobile pilot. Show less



Joy Children's Language School

• English Teacher

  • Dec 2012 - Dec 2013

  Harbin, China