Andrew Osborn Andrew Osborn
Senior Client Strategist - eCommerce at Marketplace Velocity- Claim this Profile
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Bio
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Tom Quinn
Andrew is a self-starter, with the determination and focus to not only meet demands but far exceed them
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Tom Quinn
Andrew is a self-starter, with the determination and focus to not only meet demands but far exceed them
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Tom Quinn
Andrew is a self-starter, with the determination and focus to not only meet demands but far exceed them
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Tom Quinn
Andrew is a self-starter, with the determination and focus to not only meet demands but far exceed them
Erica W.
I've had the pleasure of working with and managing Andrew at both Edge and Autoweek. His passion to understand the clients' needs and also guide and teach the client about digital opportunities has lead us to grow our digital offerings. He is always striving to reach the next level in technical innovation of the ever-changing digital landscape of conversion rate optimization and digital ads. Andrew is a terrific team player, always willing to help produce the best quality work for any given project or assignment. If you have the pleasure of working with Andrew, you too will always want him to be part of your team.
Credentials
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Marketing strategy
CXLNov, 2021- Nov, 2024 -
Marketing strategy
CXLNov, 2021- Nov, 2024
Experience
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Marketplace Velocity
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United States
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Advertising Services
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1 - 100 Employee
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Senior Client Strategist - eCommerce
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Jan 2023 - Present
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Michigan First Credit Union
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United States
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Banking
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200 - 300 Employee
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Marketing Manager
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Nov 2021 - Jan 2023
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Edge Creative Group
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United States
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Advertising Services
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1 - 100 Employee
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Digital Specialist
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Feb 2019 - Dec 2021
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CDK Global
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United States
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Software Development
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700 & Above Employee
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GM Digital Marketing Account Manager / Strategist / Consultant
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Feb 2018 - Feb 2019
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Autoweek
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Regional Sales Manager
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May 2014 - Apr 2017
Developing and scaling Aftermarket and Non-OEM sales segment of Autoweek, building profitable portfolio of key accounts. Building strategic business relationships to provide effective advertising counsel and media solutions for key targeted clients. Specializing in B2C Print, Digital, Display, Email CRM and Retargeting, Mobile, Video Production and Event Marketing. Managing client correspondence throughout the sales cycle: RFP and custom responses, SOW and contract execution, delivery. Project management including coordination and trafficking across creative, production, IT, and accounting departments. Overseeing existing and post campaign analytics to evaluate campaign effectiveness and optimize client spend. Show less
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HelloWorld, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jan 2014 - May 2014
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Account Coordinator
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Aug 2012 - Jan 2014
Production of pitch materials for client development team. Input in strategy/conception, development, and execution of interactive promotions. Help brands within the casual dining, finance, insurance, automotive, and CPG vertical develop deeper, more meaningful relationships with their target consumer. Cultivating, preserving, and expanding relationships with Fortune 500 companies.
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Autoweek
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Marketplace Sales Coordinator
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May 2011 - Aug 2012
Devise cross platform campaigns to fulfill advertising goals for automotive related clients. Intermediary between client and various departments involved in creating and placing the finished ad. Coordinating multiple departments, ensuring process for print ready ad is efficient and meets all client requirements. Resurrecting, cultivating and maintaining mutually beneficial relationships with clients to contribute to bottom line. Fielding phone calls in a customer service capacity; problem solving with end user. Show less
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MSU Greenline
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East Lansing, Michigan
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Supervisor
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Jan 2008 - May 2011
Member of supervisory staff leading teams of callers to raise approximately $4 million annually. Participated in alumni engagement events including benefit dinners. Provided in depth training and feedback to individuals on teams of 10-15 student callers. Personally raised $15,000 to support scholarships, student programs, and individual colleges via phone solicitation. Member of supervisory staff leading teams of callers to raise approximately $4 million annually. Participated in alumni engagement events including benefit dinners. Provided in depth training and feedback to individuals on teams of 10-15 student callers. Personally raised $15,000 to support scholarships, student programs, and individual colleges via phone solicitation.
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Marketplace Velocity
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United States
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Advertising Services
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1 - 100 Employee
-
Senior Client Strategist - eCommerce
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Jan 2023 - Present
-
-
-
Michigan First Credit Union
-
United States
-
Banking
-
200 - 300 Employee
-
Marketing Manager
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Nov 2021 - Jan 2023
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-
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Edge Creative Group
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United States
-
Advertising Services
-
1 - 100 Employee
-
Digital Specialist
-
Feb 2019 - Dec 2021
-
-
-
CDK Global
-
United States
-
Software Development
-
700 & Above Employee
-
GM Digital Marketing Account Manager / Strategist / Consultant
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Feb 2018 - Feb 2019
-
-
-
Autoweek
-
United States
-
Online Audio and Video Media
-
1 - 100 Employee
-
Regional Sales Manager
-
May 2014 - Apr 2017
Developing and scaling Aftermarket and Non-OEM sales segment of Autoweek, building profitable portfolio of key accounts. Building strategic business relationships to provide effective advertising counsel and media solutions for key targeted clients. Specializing in B2C Print, Digital, Display, Email CRM and Retargeting, Mobile, Video Production and Event Marketing. Managing client correspondence throughout the sales cycle: RFP and custom responses, SOW and contract execution, delivery. Project management including coordination and trafficking across creative, production, IT, and accounting departments. Overseeing existing and post campaign analytics to evaluate campaign effectiveness and optimize client spend. Show less
-
-
-
HelloWorld, Inc.
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Manager
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Jan 2014 - May 2014
-
-
Account Coordinator
-
Aug 2012 - Jan 2014
Production of pitch materials for client development team. Input in strategy/conception, development, and execution of interactive promotions. Help brands within the casual dining, finance, insurance, automotive, and CPG vertical develop deeper, more meaningful relationships with their target consumer. Cultivating, preserving, and expanding relationships with Fortune 500 companies.
-
-
-
Autoweek
-
United States
-
Online Audio and Video Media
-
1 - 100 Employee
-
Marketplace Sales Coordinator
-
May 2011 - Aug 2012
Devise cross platform campaigns to fulfill advertising goals for automotive related clients. Intermediary between client and various departments involved in creating and placing the finished ad. Coordinating multiple departments, ensuring process for print ready ad is efficient and meets all client requirements. Resurrecting, cultivating and maintaining mutually beneficial relationships with clients to contribute to bottom line. Fielding phone calls in a customer service capacity; problem solving with end user. Show less
-
-
-
MSU Greenline
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East Lansing, Michigan
-
Supervisor
-
Jan 2008 - May 2011
Member of supervisory staff leading teams of callers to raise approximately $4 million annually. Participated in alumni engagement events including benefit dinners. Provided in depth training and feedback to individuals on teams of 10-15 student callers. Personally raised $15,000 to support scholarships, student programs, and individual colleges via phone solicitation. Member of supervisory staff leading teams of callers to raise approximately $4 million annually. Participated in alumni engagement events including benefit dinners. Provided in depth training and feedback to individuals on teams of 10-15 student callers. Personally raised $15,000 to support scholarships, student programs, and individual colleges via phone solicitation.
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Education
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2007 - 2011
Michigan State University
Bachelor of Science (B.S.), Advertising -
2004 - 2007
Grosse Pointe South
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2007 - 2011
Michigan State University
Bachelor of Science (B.S.), Advertising -
2004 - 2007
Grosse Pointe South
Community
