Experience

Alton Lane

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Showroom Manager

  • Aug 2023 - Present



POP MART

• China
• Entertainment Providers
• 1 - 100 Employee

• Business Development Manager

  • Jul 2022 - Nov 2022

  North American liaison to headquarters, driving business success through pursuing premier locations for permanent and pop-up retail concepts. Project and vendor relationship management, including special events and trade shows. Sourced key accounts for potential IP collaboration and wholesale distribution as well as handle all US inquiries. Successfully acquired 2 national accounts, resulting in top line revenue for USA while broadening brand awareness in a new market. North American liaison to headquarters, driving business success through pursuing premier locations for permanent and pop-up retail concepts. Project and vendor relationship management, including special events and trade shows. Sourced key accounts for potential IP collaboration and wholesale distribution as well as handle all US inquiries. Successfully acquired 2 national accounts, resulting in top line revenue for USA while broadening brand awareness in a new market.



HomArt

• Orange County, California, United States

• Director of Sales

  • May 2019 - Jun 2022

  I was tasked with managing organizational sales by developing business plans to cover sales, revenue, and expense controls. Meet planned sales goals to ensure business success. Set individual sales targets within sales team. Track sales goals and reported results. Oversee activities and performance of team. Coordinate with marketing department on lead generation. Provide ongoing training. Direct development/growth of customer service, internal/external sales representatives, and logistical support. Key Achievements: • Successfully broadened international presence in Latin America and Canada. • Acted as direct sales representative and provided account supervision for large chain brick/mortar and B2B & B2C EC, leading to increase of 67% year-over-year. • Achieved stellar business growth despite pandemic related obstacles. • Profitably maximized revenue through systematic planning and allocating with buyers, increasing production of private label products thus resulting in better inventory planning and profitability. Show less



IWC Schaffhausen

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Visual Merchandising Manager / Store Planning, West Coast & Canada

  • Aug 2018 - May 2019

  I was responsible for serving as a buyer for visual merchandising elements, general supplies, and repairs. Delivered visual merchandising training seminars. Managed new store construction, layout, lighting, and product placement while ensuring compliance with HQ standards. Provided oversight to vendor relationship management inclusive of repair/maintenance, construction contractors, and prop/visual installations. Developed exclusive planograms for product and fixture placement. Key Achievements: • Successfully managed process of opening three boutiques and several shop-in-shops overseeing all vendor relations, fixture layout, product allocation, and mapping. • Spearheaded event planning and execution for three VIP events. • Effectively developed detailed Visual Merchandising Standards & Operations Standards Manual. Show less



Paul Smith

• Luxury Goods & Jewelry
• 700 & Above Employee

• Visual Merchandiser - West Coast

  • Oct 2017 - Aug 2018

  I created and implemented a visual merchandising strategy for three boutiques and 10 shop-in-shops. Ensured strategy aligned with HQ for each location's product and target market. Generated planograms of visual displays to meet store's visual design requirements. Finalized designs and created detailed floor plans for display areas. Sourced props, creative materials, and accessories for displays. Installed and set up window displays, walkways, counters, and in-store display. Changed displays to market new product launches according to seasonal or festive themes. Monitored costs and ensured activities remained within budget. Researched lifestyle and design trends that informed visual merchandising strategy. Key Achievements: • Successfully piloted various measurable tools including KPI tracker to monitor sell through. • Coordinated, planned, and executed corporate events including artist collaborations and VIP client events. • Took full ownership of global flagship and celebrity store, Melrose in Los Angeles, known to be the top volume location in company. Show less



7 For All Mankind

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• National Visual Merchandising Manager

  • Jul 2010 - Mar 2017

  I created, developed, and implemented visual merchandising training programs. Developed and arranged in-store floor plans and adjusted plans according to sales, seasons, and inventory. Visited stores to assess winning strategies. Served as corporate lead for design and installation of tradeshows/events including Coterie, Project, press presentations, global sales meetings, and wholesale seasonal markets. Key Achievements: • Reduced payroll impact of executing visual deliverables by developing effective training tools to boost associates' visual merchandising acumen. • Facilitated monthly walk throughs with senior corporate leadership to achieve consensus on and approval for fleet merchandising direction. • Partnered with buying team in selection and curation of products for retail boutiques in addition to KPI driven merchandising, resulting in better allocation. • Promoted five times throughout tenure with varied experience in wholesale sales, merchandising, DTC Visual Merchandising and reporting directly to the President. Show less



Gap

• United States
• Retail
• 700 & Above Employee

• Visual Brand Experience Manager/ ASM

  • Nov 2001 - Mar 2010