Experience

Junior Golf Hub

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Director

  • Dec 2021 - Present

• Marketing Manger

  • Nov 2019 - Dec 2021

  ● Lead development and execution of overall marketing strategy leading to 500% increase in mobile application users.● Develop, manage and execute go to market strategies of first to market junior golf mobile application products.● Develop and execute content marketing strategy across paid, owned and earned media. ● Think critically and analyze user data to drive strategic marketing and business decisions in collaboration with customer success and software development teams.● Aid in strategic partnership go-to-market strategy to increase membership base while ensuring brand standards are met and complied with.● Oversee the development and execution of over 25 annual marketing event activations. ● Collaborate in development and execution of marketing strategy to increase The Golf Performance Center local awareness and leads, contributing to 350% increase in enrollment.● Involved in the evolution and growth of a “start-up” company through process improvement, product input and market strategies that increased customer satisfaction and improved business results. ● Manage strategic relationship with external partners and agencies to develop and implement PR and paid digital marketing tactics.● Develop and maintain overall marketing budget across multiple brands.



The Golf Performance Center

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Director

  • Dec 2021 - Present

• Marketing Manager

  • Nov 2019 - Jan 2022

  ● Collaborate in development and execution of marketing strategy to increase The Golf Performance Center awareness and leads, contributing to 350% increase in enrollment.● Executive Producer of weekly live streamed YouTube shows to demonstrate the company as a thought leader in the industry to drive awareness and leads.● Strategize with Lead Recruiter on target segmentation by leveraging CRM to track leads through the recruitment process. ● Involved in the evolution and growth of a “start-up” company through process improvement, product input and market strategies that increased customer satisfaction and improved business results. ● Manage relationship with external partners and agencies to develop and implement PR and paid media marketing tactics● Develop and maintain overall marketing budget.



TracyLocke

• Wilton, CT

• Senior Account Executive

  • Nov 2017 - Apr 2019

  -Develop & execute strategic national below-the-line shopper marketing campaigns for Heineken portfolio brands including Strongbow Cider, Red Stripe, Bohemia and Newcastle Brown Ale. -Oversee Off-Premise Large Format team across multiple clients leading strategic development and execution of shopper marketing campaigns at national retailers across all of Heineken’s brands. -Develop channel specific activations for Heineken’s sponsorship properties including College Football Playoffs, Major League Soccer, Coachella and Tecate Boxing maintaining highest level of partner standards. -Assist retail channel clients in preparing sell-in materials and presentations for future activations and partnerships. -Collaborate with external agencies and vendors to develop comprehensive and strategic campaigns for new product launches such as Newcastle Brown Ale, Strongbow Rosé Hard Cider and Original Dry Cider. -Maintain high level of service to multiple clients, managing several simultaneous projects daily from creative briefing through execution and post-campaign analysis. -Collaborate with internal strategy and creative teams to develop impactful, robust & engaging digital, print and experiential campaigns that fulfill client objectives. -Coordinate with internal groups and external vendors to execute successful consumer engagement and merchandise programs. -Manage weekly individual client and inter-agency status documents to maintain project status to ensure highest level of execution across all programs. -Track and maintain precise client budgets and timelines to ensure programs are successful.



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Coordinator, Global Partnerships

  • Jan 2016 - Nov 2017

  -Manage all aspects of relationship with Official NBA Preferred Premiums licensee, BDA Inc., consulting on strategic direction of licensee’s business to help exceed NBA minimum guarantee.-Collaborate with Team Marketing and Business Operations department to implement best practices for NBA team promotional giveaways. -Monitor licensee royalty reporting to analyze performance, determine trends and identify business opportunities. Conducting weekly business review meetings with licensee to track performance.-Collaborate with licensee and internal resources to plan and execute licensee’s marquee networking and business development events; Basketball Think Tank and NBA Retail Summit.-Oversee promotional program development, product approval and enforce NBA intellectual property guidelines to ensure cohesive brand strategy.-Collaborate with NBA legal and procurement departments in licensing agreement negotiations by providing data analysis to optimize business commitment resulting in over $2.55M financial commitment. -Coordinate with NBA finance department and licensees ensuring proper reporting and payment to create fiscal year budgets and business plans.

• Associate Coordinator, Premiums

  • Oct 2013 - Jan 2016

• Project Employee Global Retail Development - Global Merchandising Group

  • Aug 2013 - Oct 2013



Major League Baseball International - The Australian Baseball League

• Sydney, Australia

• Merchandise Manager

  • Oct 2012 - Mar 2013



Half Full Brewery, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Intern

  • Jun 2011 - Aug 2011