Experience

Motor Werks

• United States
• Automotive
• 1 - 100 Employee

• Marketing Director

  • May 2023 - Present

  As Servant Leader to our incredible management team, We Conceive, Develop, Implement, Nurture and Evolve to Realize and Optimize the best possible Omni channel presence for this storied luxury automotive retailer. Building on the 50+ year preeminence in the Greater Chicagoland region. Providing exemplary Digital, Broadcast, Print, Video, SEO/SEM, Organic and Third Party lead generation representing every possible touch point of our sophisticated client ownership journey! As Servant Leader to our incredible management team, We Conceive, Develop, Implement, Nurture and Evolve to Realize and Optimize the best possible Omni channel presence for this storied luxury automotive retailer. Building on the 50+ year preeminence in the Greater Chicagoland region. Providing exemplary Digital, Broadcast, Print, Video, SEO/SEM, Organic and Third Party lead generation representing every possible touch point of our sophisticated client ownership journey!



The Patrick Dealer Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director of IT Operations

  • Feb 2020 - Jan 2023

  Heartfelt Gratitude and Appreciation to the Dawson Family and the C-Suite at PDG for the wonderful, fulfilling and rewarding experiences together these past 5 years! Driving change and growth through our shared vision and modern retail program. From Day 1 we enjoyed your support and belief in the program shown by your substantial investments. Allowing us to nearly double the customer facing teams, further strengthened by strong leadership, by adding powerful tools to drive major improvements in both CX and across all KPI’s, to be market, segment and OEM recognized leaders, at or among the top performers in our industry. Thank you to all for your partnership! Wishing you all the very best for the future and comfortable in the knowledge we left this better than we found it! Peace Out.. As with my original role, continuing to work with leadership of this storied dealer group in pursuit of the leading edge of modern retail. My mandate is to provide the best hard, firm and software technologies available to ensure the absolute best customer and employee experience possible. Show less

• Training & Systems Director

  • Feb 2018 - Feb 2020

  Partnering with our Principles and Store leadership to help drive improved variable operations results such as Market Share, Gross/Retained Profits, New, Certified and Used Vehicle Sales through in-store management development and process execution. Ensuring that management implements, coaches, models and most importantly executes our best customer centric sales processes. Working diligently with all our customer facing team members and internal partners to ensure our optimal performance through process improvements based on Customer, Brand and Market needs. We continue to drive improved business results through consistent process execution while working closely with our management teams to develop effective and sustainable action plans. Continually analyzing available metrics to determine market and store opportunities while prioritizing workloads and maximizing effectiveness through proper staffing, on-boarding, training/mentoring/coaching and proactive management. Implemented new initiatives and programs related to eCommerce and Showroom Sales Operations to enhance overall Productivity, Sales, PVR, Market Share and Retention through CSI/ESI. Show less



McGrath Imports Group

• Greater Chicago Area

• Training and Development Manager

  • Aug 2017 - Feb 2018

  Partnering with our Principles and Store leadership to help drive improved variable operations results such as Market Share, Gross/Retained Profits, New, Certified and Used Vehicle Sales through in-store management development and process execution. Ensuring that management implements, coaches, models and most importantly executes our best customer centric sales processes. Working diligently with all our customer facing team members and internal partners to ensure our optimal performance through process improvements based on Customer, Brand and Market needs. We continue to drive improved business results through consistent process execution while working closely with our management teams to develop effective and sustainable action plans. Continually analyzing available metrics to determine market and store opportunities while prioritizing workloads and maximizing effectiveness through proper staffing, on-boarding, training/mentoring/coaching and proactive management. Implemented new initiatives and programs related to eCommerce and Showroom Sales Operations to enhance overall Productivity, Sales, PVR, Market Share and Retention through CSI/ESI. Show less



The Autobarn of Evanston

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• eCommerce Business Development Manager

  • Jun 2016 - Aug 2017

  As our eCommerce BDM, I am responsible for a team of professionals, creating an engaging experience that drive customers to our stores. I am a coach and mentor growing my team to offer the best in automotive retailing by facilitating ongoing training and enrichment sessions for all our employees. Additionally, we encourage friendly competition while maintaining unity and teamwork in the BDC, while growing the businesses throughout our market. My Daily responsibilities include; - Maximizing scheduled appointments and ensuring they are solidly confirmed - Assure a minimum of five appointment shows per BDR each day - Monitor incoming calls and appointment-to-lead percentages daily - Hold team leaders responsible for high quality daily outgoing calls - Make and take T.O. calls and coach for continuous improvement - Obtain new customers and raise CSI, while maintaining solid ESI - Create good public relations consistent with our founders business ethos - Constantly update and purify customer records to ensure high retention We continually strive for excellence in all areas of our customer experience, the reason I chose to join the organization in the first place! We are different and will always reinforce our differentiators with our customers both new and current, well into the future! Show less



AutoNation

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Retail Operations Development Manager

  • Feb 2015 - Jan 2016

  To partner with Market and Store leadership and help drive improved variable operations results such as Market Share, Gross Profit, New and Used Vehicle Sales through in-store management development and process execution. Ensuring that management knows how to implement, coach, train and most importantly execute the AutoNation Sales Processes. This involves working one on one with all our sales team members and internal partners to ensure their optimal performance through process improvements based on Market needs. We drive business results through improved process execution working closely to develop effective and sustainable action plans. Continually analyzing available data to determine market and store opportunities while prioritizing workloads and maximizing effectiveness through proper staffing, training/coaching and proactive management. Implemented new initiatives and programs related to eCommerce and Showroom Sales Operations to enhance Productivity, Sales, PVR, Market Share and Retention through CSI/ESI. Show less



Autotrader US

• United States
• Advertising Services
• 700 & Above Employee

• Dealer Sales - Field Sales Trainer/Performance Coach

  • Mar 2012 - Jan 2015

  Leveraging my 20 years of sales and marketing management experience with customer facing to C-Suite clients, I joined a dynamic and diverse dealer sales team at the recognized leader in Automotive Digital Media & Software. Supporting, Mentoring, Coaching & Challenging an incomparable blend of 160+ sales professionals from Mid-Senior and District management to the field in the Consultative and Value Proposition Sales processes to ensure our dealerships have the Trusted Advisors and Consultants they need to market and merchandise their inventories the most effective way possible in this challenging retail and wholesale enviornment. Maximizing and refining their skills and techniques to identify and capitalize on market opportunities for all our customers through our comprehensive suite of products, tools, support and strategic partners. Authoring, facilitating, and delivering; initial & remedial sales, process, product and maintenance training, to continually prospect and develop organic and referral business opportunities across our business units throughout the country, to excite and engage new and exisiting clients. Maintain industry and organizational relations within the OEM, Dealership, Retail and Wholesale arenas to perpetually offer leading edge sales, marketing and customer support by proactively creating realistic and attainable opportunity. Show less



FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• After Sales Dealer Development Facilitator

  • Dec 2010 - Dec 2011

  Expanding my role within MOPAR and Chrysler to provide dealer development training for all classifications of fixed operations professionals via E-Learning utilizing VCO (Virtual Classroom Online) beyond the extensive live field training offered to the nearly 2400 franchised dealerships across North America in the past 10 plus years.Continuing these efforts, in the new corporate culture, by co-authoring, developing and delivering numerous quarterly and annual modules in various disciplines; Accessories, Infotainment, POS/POP Merchandising, Service Selling and beyond. Working with cross-functional teams; internal and external, remote and live, continually offering and supporting professional development for the field and our franchise business partners in the most difficult retail enviornment possible, assisting them to survive and ultimately prosper through their increased efficiencies and competitiveness. Maintain and grow both employee and customer retention through these collaborative efforts Show less



MASS Marketing Ltd.

• Greater Chicago Area/ MW Region

• Director of Business Development

  • Sep 2009 - Dec 2010

  Formed to provide consultative and value proposition driven services in developing unique business platforms; from start-up through expansion and refinement of exisiting entities, by identifying process improvements in every area of business operations. Drawing on my nearly 20 years of broad based experience across the global automotive industry; from Sales, Service, Parts & Accessories, beyond just the products, processes and technical aspects, to my consulting at every level of; retail and wholesale, variable and fixed operations, we have fostered an enviornment of continuous professional improvement that culminates in the fervent belief that... "Solid processes, create repeatable process, yielding best practices, that with practice, become habits!" Creating focused proprietary; sales, marketing and merchandising programs, for Manufacturers and Distributors, in all channels, from the OEM to the Aftermarket, across the global automotive spectrum. Clients range from Chrysler/MOPAR, FAD's - Ford Accessory Distributors in multiple cities, Boss Motorsports/Eagle Alloy/MSR Wheels, Nationally recognized dealer expeditors; Automotive Concepts, Auto Trim Design, Chicago Parts & Sound, Erickson Auto Trim, Top Coverage as well as numerous WD's and Retail Dealerships... Show less



Katzkin Leather Inc.

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• OEM Sales Manager

  • Jan 2007 - Sep 2009

  Newly created position reporting to our VP-OEM Sales, I was ultimately responsible for all aspects of our $8MM+ Annual North American Field Sales and Marketing programs and operations with all our OEM partners; Chrysler, Dodge, Jeep, Ram, Viper, MOPAR, Ford, Mercury, VW and others. From concept to implementation we created; national, regional and niche programs utilizing accessorization to create or enhance market opportunities for our manufacturers and their retail franchised dealers. Being an original ASE/SEMA Certified Accessory Specialist, I continually promoted the concept of vehicle personalization through accessorizing, maximizing those opportunities in all market conditions yielding double digit PNUR gains and dramatic reductions in DS/DOL metrics for our clients to show for our efforts. Employing SWOT, BI and Competitive Battleground analysis, we created unique branding identities and opportunities to increase closing ratios and "Move the Metal".. Show less

• Mid West Regional/International Sales Manager

  • Feb 2005 - Dec 2006

  Hands on, Remote office based, In the field (40 weeks annually), business, market and territory development role for an under represented region initially. Began with 104 active accounts in 11 MW states and 32 in 5 Canadian Provinces (SK/MB/ON/QC & Maritimes), Split the roles EOY 2007, MW with 279 active accounts and 100% revenue growth, Canada with 116 active accounts and 270% revenue growth. Brought about through my unique skills mix of; Sales and Marketing, Business Development and Operations to grow the territory in a proactive and responsible way. Researching, identifying, attracting, closing, nurturing and growing each account as a strategic partner in their respective market. Balanced that growth with realistic market penetration that proved well suited to our clients, new and old. I was promoted to the OEM Sales Manager for my concurrent efforts to grow that revenue stream in these markets to represent nearly 50% of the annual MOPAR sales. Show less

• Sales & Technical Support Manager

  • Jun 1999 - Jan 2005

  The ultimate multi-tasking role! Besides the primary sales responsibilities for our house accounts and their $5-10MM+ annual purchasing over the period, I was the corporate "go to guy" for all aspects of product development, application and technical support for our burgeoning continent wide customer base. Providing Sales and Technical support for; 10 CSR's, 5 Regional Sales Managers, our National Sales Manager and a VP of Sales plus nearly 1500 dealer expeditor accounts and their staffs. Through continuing education classes, seminars, workshops, developing numerous industry sources and resources aiding in keeping us at the leading edge of the automotive accessories marketplace, recognized as the leader in the industry. Show less

• General Manager

  • Jan 1996 - May 1999

  Was responsible for all aspects of building a market leading $7MM Restyling Business servicing nearly 200 retail franchise automotive dealerships in the robust and competitive Southern California market. From operations, purchasing, marketing and sales, I was instrumental in providing strategic direction and management for our teams to become the pre-eminent dealer expeditor in the 5 county area until we were sold to Vogue Tyre in 1999.



FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• FCA Chrysler - MOPAR Accessories Portfolio

  • Mar 2003 - Sep 2009

  As a strategic supplier partner; both Tier III and Aftermarket, representing KLI in the MOPAR Accessories Portfolio, I was directly responsible for producing >55% of the $6MM+ annual sales. Conceived, directed and implemented National, Regional, Business Center, Platform and Upfit Programs. The full scope of responsibility for Sales, Marketing, Merchandising, Brand Management and Product/Technical support for our catalog globally. Complete field operations responsibility, concept to conclusion, process through implementation and training. Managed 6 Regional Sales Managers and supporting their 250+ Dealer Expeditors. Provided direct support to 150+ Chrysler Senior & Middle Managers and their nearly 1000 participating franchised dealers and staffs. Consistently striving for and ultimately attaining the elusive partnership between the OEM and the Aftermarket in the highly competitive dealer expeditor marketplace. Show less