Experience

GeneWorks

• Australia
• Biotechnology Research
• 1 - 100 Employee

• National Sales and Marketing Manager

  • Apr 2023 - Present

  With over 20 years experience in the provision of Genomic and Proteomic reagents, instrumentation and laboratory services to Australian Laboratories, GeneWorks is well positioned to continue to provide bespoke, customer orientated solutions to the Australian Scientific Community. With over 20 years experience in the provision of Genomic and Proteomic reagents, instrumentation and laboratory services to Australian Laboratories, GeneWorks is well positioned to continue to provide bespoke, customer orientated solutions to the Australian Scientific Community.



Healius Limited

• Australia
• Hospitals and Health Care
• 400 - 500 Employee

• National Commercial Manager - B2B

  • Jun 2020 - Dec 2022

  Responsible for all Business Development strategy and implementation to design a Commercial COVID Go-to-market strategy, and implement immediately in WA, SA & NT markets, with an emphasis on direct marketing and virtual BDM strategies. Close collaboration with internal stakeholders (Laboratory, operations and Logistics chain) to ensure timely and accurate information provision across the organization, as well as development of, and adherence to, sales forecasts and KPIs Frequent presentations to key client groups and collaboration with wider industry (Chambers of Mining and Commerce, Research institutions, Government Departments) to enhance the WDP brand proposition as ‘partner of choice’ for commercial Pathology. Show less



Safework Health

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• National Marketing and Communications Manager

  • Jul 2015 - Jun 2019

  Responsible for all strategic marketing, marketing communications, website maintenance and development, market analysis and support to sales and customer service operations of Australia's largest workplace drug testing provider. Strong focus on innovative Business development strategies to substantially grow top and bottom-line revenue outcomes Close collaboration with internal stakeholders to ensure timely and accurate information provision across the organization, as well as development of, and adherence to, agreed targets and KPIs. Expert in the technical and scientific aspects of workplace drug testing, with extensive media profile in mainstream national media, as well as local scientific community. Extensive experience in training and SOP development for clients and external stakeholders. Achievements: Annual revenue more than doubled between FY15 and FY19, while reversing significant negative EBITDA to ongoing profitability during the same period Successfully positioned Safework Laboratories as premium national brand with very limited marketing resources Successfully divested my personal equity contribution and board position on favorable commercial terms Show less



Alere Inc.

• United States
• Medical Device
• 700 & Above Employee

• Asia Pacific Marketing Manager (Toxicology)

  • Jun 2009 - Dec 2014

  Responsible for Strategic marketing implementation on a country by country basis in the Asia Pacific region. (South, North and South East Asia).In collaboration with Alere country level operations and/or key distributors, grew revenue and brand awareness by - KOL identification and management - Extensive experience with regional regulatory and product registration processes.- Adapting and interfacing global strategic marketing priorities to country level tactical considerations- Collaboration with global R&D and QA management to prioritize regional product line management - Acting as a subject matter expert for Toxicology to regional sales and marketing teams.- Development of country specific marketing and sales collateral material, and sales support programs for distributors and Alere sales staff.Selected Accomplishments:- Grew territory revenues 68% from 2010 to 2014 on the basis of new product launches and line extension strategies- Instrumental in training local sales teams in presentation, local communication planning, product training, and go to market strategies - Direct input into development and delivery of Global Strategic marketing plans for Asia.- Twice selected for Advanced Global management training (Boston, USA in 2010 and Prague, Cz in 2011) as part of the “Inspirational leadership” management training program. Show less

• Business Development Manager, Drugs of Abuse AUS/NZ/Pacific Islands

  • Jan 2007 - Jun 2009

  Launched the Drugs of Abuse line from Alere (then Inverness Medical) to the Australiasian market.Heavy emphasis on Product Management as 8 new products were launched in the first 18 months of operations, requiring - Market research for product configuration prior to launch - RA and QA compliance - Complete generation of Go to Market strategies (Marketing material, launch planning, pricing etc) for several new product lines.



AusHealth

• Australia
• Research Services
• 1 - 100 Employee

• Marketing Manager

  • May 2002 - Jan 2007

  In 2002 Medvet required an operations/marketing manager for (in order of revenue) - Food microbiological testing - DNA paternity testing and - South Australian workplace drug testing services. With the drug testing being targeted as the growth driver for the division. Within 5 years the drug testing division grew revenue more than 8 times and EBIT more than 11. In 2002 Medvet required an operations/marketing manager for (in order of revenue) - Food microbiological testing - DNA paternity testing and - South Australian workplace drug testing services. With the drug testing being targeted as the growth driver for the division. Within 5 years the drug testing division grew revenue more than 8 times and EBIT more than 11.



Institute of Medical & Veterinary Science (IMVS)

• South Australia, Australia

• Specialist Product Manager

  • 2000 - 2002

  Designing and delivering marketing and communications strategies for IMVS Pathology targeting Medical Specialists and General practitioners in the South Australia pathology market. Designing and delivering marketing and communications strategies for IMVS Pathology targeting Medical Specialists and General practitioners in the South Australia pathology market.



Gribbles Pathology/IMVS/NHS

• South Australia and London, UK

• Medical Laboratory Scientist

  • 1993 - 2000

  Various routine and specialized roles in routine and complex medical laboratory scientific positions including - Blood Transfusion - Haematology - Routine and Specialized Biochemistry - Clinical Toxicology Various routine and specialized roles in routine and complex medical laboratory scientific positions including - Blood Transfusion - Haematology - Routine and Specialized Biochemistry - Clinical Toxicology