Andrew Lee, MBA
Assistant Product Marketing Manager at Horizon Brands- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Taiwanese Native or bilingual proficiency
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Japanese Limited working proficiency
Topline Score
Bio
Michiko Araki Kelley
I worked with Andrew directly in New Business Incubation Group at Sony. As you can imagine, to start-up a new business in a large corporation requires a lot of navigation and perseverance. Andrew tackled day to day operation with a positive attitude and thorough manner. Together with his director, he covered a wide variety of marketing function including business planning, inventory management, logistics and customer support, marketing communication, sales promotion and product training. He demonstrated a strong ability to work with anybody at any level internally and externally in order to get things done. He is a quick learner, works hard and takes his career seriously. I recommend Andrew for both small to mid business as well as in large corporate environment. Michiko Araki Kelley VP, Marketing & New Business Sony Electronics
Bei G.
I got to know Andrew in Jun 2014, when I enrolled MBA program in Rady school of management. Although we were not in same class, his performance, dedication and intelligence easily impressed people around. We used to work together when Andrew, as CMO in Rady Asian Business Club, was organizing the first Rady Chinese Night event. The collaboration gave me a chance to observe how Andrew led a successful event. He got his hands dirty by involving all preparations to make sure of flawless executions such as budgeting, scheduling, event planning, caterings and security; Andrew is also a great marketing person, the participants who intended to attend the event were much more than what we estimated, especially when we had almost none of budget to promote our event. It was a great experience working with such a passionate, creative and dedicated person. If I plan to recruit a marketing professional, Andrew would definitely be on my short list.
Michiko Araki Kelley
I worked with Andrew directly in New Business Incubation Group at Sony. As you can imagine, to start-up a new business in a large corporation requires a lot of navigation and perseverance. Andrew tackled day to day operation with a positive attitude and thorough manner. Together with his director, he covered a wide variety of marketing function including business planning, inventory management, logistics and customer support, marketing communication, sales promotion and product training. He demonstrated a strong ability to work with anybody at any level internally and externally in order to get things done. He is a quick learner, works hard and takes his career seriously. I recommend Andrew for both small to mid business as well as in large corporate environment. Michiko Araki Kelley VP, Marketing & New Business Sony Electronics
Bei G.
I got to know Andrew in Jun 2014, when I enrolled MBA program in Rady school of management. Although we were not in same class, his performance, dedication and intelligence easily impressed people around. We used to work together when Andrew, as CMO in Rady Asian Business Club, was organizing the first Rady Chinese Night event. The collaboration gave me a chance to observe how Andrew led a successful event. He got his hands dirty by involving all preparations to make sure of flawless executions such as budgeting, scheduling, event planning, caterings and security; Andrew is also a great marketing person, the participants who intended to attend the event were much more than what we estimated, especially when we had almost none of budget to promote our event. It was a great experience working with such a passionate, creative and dedicated person. If I plan to recruit a marketing professional, Andrew would definitely be on my short list.
Michiko Araki Kelley
I worked with Andrew directly in New Business Incubation Group at Sony. As you can imagine, to start-up a new business in a large corporation requires a lot of navigation and perseverance. Andrew tackled day to day operation with a positive attitude and thorough manner. Together with his director, he covered a wide variety of marketing function including business planning, inventory management, logistics and customer support, marketing communication, sales promotion and product training. He demonstrated a strong ability to work with anybody at any level internally and externally in order to get things done. He is a quick learner, works hard and takes his career seriously. I recommend Andrew for both small to mid business as well as in large corporate environment. Michiko Araki Kelley VP, Marketing & New Business Sony Electronics
Bei G.
I got to know Andrew in Jun 2014, when I enrolled MBA program in Rady school of management. Although we were not in same class, his performance, dedication and intelligence easily impressed people around. We used to work together when Andrew, as CMO in Rady Asian Business Club, was organizing the first Rady Chinese Night event. The collaboration gave me a chance to observe how Andrew led a successful event. He got his hands dirty by involving all preparations to make sure of flawless executions such as budgeting, scheduling, event planning, caterings and security; Andrew is also a great marketing person, the participants who intended to attend the event were much more than what we estimated, especially when we had almost none of budget to promote our event. It was a great experience working with such a passionate, creative and dedicated person. If I plan to recruit a marketing professional, Andrew would definitely be on my short list.
Michiko Araki Kelley
I worked with Andrew directly in New Business Incubation Group at Sony. As you can imagine, to start-up a new business in a large corporation requires a lot of navigation and perseverance. Andrew tackled day to day operation with a positive attitude and thorough manner. Together with his director, he covered a wide variety of marketing function including business planning, inventory management, logistics and customer support, marketing communication, sales promotion and product training. He demonstrated a strong ability to work with anybody at any level internally and externally in order to get things done. He is a quick learner, works hard and takes his career seriously. I recommend Andrew for both small to mid business as well as in large corporate environment. Michiko Araki Kelley VP, Marketing & New Business Sony Electronics
Bei G.
I got to know Andrew in Jun 2014, when I enrolled MBA program in Rady school of management. Although we were not in same class, his performance, dedication and intelligence easily impressed people around. We used to work together when Andrew, as CMO in Rady Asian Business Club, was organizing the first Rady Chinese Night event. The collaboration gave me a chance to observe how Andrew led a successful event. He got his hands dirty by involving all preparations to make sure of flawless executions such as budgeting, scheduling, event planning, caterings and security; Andrew is also a great marketing person, the participants who intended to attend the event were much more than what we estimated, especially when we had almost none of budget to promote our event. It was a great experience working with such a passionate, creative and dedicated person. If I plan to recruit a marketing professional, Andrew would definitely be on my short list.
Experience
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Horizon Brands
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United States
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Consumer Goods
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1 - 100 Employee
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Assistant Product Marketing Manager
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May 2022 - Present
I handle cameras that are under our brands TYPE S, YADA, and Tiny Traveler. I handle cameras that are under our brands TYPE S, YADA, and Tiny Traveler.
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Avantree
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China
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Consumer Electronics
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1 - 100 Employee
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Product Marketing Manager
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Sep 2020 - Dec 2021
Oversaw & Lead all marketing activities done by our US office.Managed 4: 1 copywriter, 2 marketing specialists, and 1 designer.
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Marketing Communications Specialist
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Nov 2018 - Sep 2020
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Bohong, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Marketing & Product Planner
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Jun 2018 - Oct 2018
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Lin BioScience
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Taiwan
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Biotechnology Research
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1 - 100 Employee
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Marketing Consultant
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Mar 2017 - Dec 2017
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Sony Electronics
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Marketing Specialist
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Jan 2016 - Dec 2016
The Sports Entertainment Group is a newly founded group under Sony Electronics, Inc. We handle the business side of our two main products - Smart Tennis Sensor and Smart B-Trainer The group is a "start up" within Sony. This role is more product management than marketing. The Sports Entertainment Group is a newly founded group under Sony Electronics, Inc. We handle the business side of our two main products - Smart Tennis Sensor and Smart B-Trainer The group is a "start up" within Sony. This role is more product management than marketing.
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TheTalkList
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E-Learning Providers
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Marketing Intern
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Jan 2014 - Feb 2015
TheTalkList is an online English learning platform designed to match foreign students who seek to learn English up with native English speakers. TheTalkList is an online English learning platform designed to match foreign students who seek to learn English up with native English speakers.
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Masterlink Securities Corporation
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Taipei, Taiwan
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Sales / Marketing Specialist
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Jun 2012 - Aug 2013
Masterlink is the 5th largest securities brokerage company in Taiwan. Services include equity sales (both private party and institutional,) underwriting, equity research, and futures. Masterlink is the 5th largest securities brokerage company in Taiwan. Services include equity sales (both private party and institutional,) underwriting, equity research, and futures.
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Zespri International
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New Zealand
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Food and Beverage Manufacturing
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700 & Above Employee
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Marketing Intern
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Jul 2010 - Aug 2010
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Education
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2013 - 2015
University of California, San Diego
Master of Business Administration (M.B.A.), Marketing/Finance -
2013 - 2015
University of California, San Diego - The Rady School of Management
Master of Business Administration (M.B.A.), Marketing/Finance -
2007 - 2012
University of Pittsburgh
Bachelor of Science (B.S.), Marketing -
2007 - 2012
University of Pittsburgh
Bachelor’s Degree, Japanese Minor -
2008 - 2009
Japan College of Foreign Language
Japanese -
2003 - 2007
Taipei European School
High School, International Baccalaureate
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