Experience

3arc

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2022 - Present

  Sub-contracting to 3Arc (an insights consulting firm) providing specialist advice on building brands, customer value propositions, marketing strategies and optimizing product portfolios for sustained profitable growth. As ex-Director of Marketing for Global FMCG organizations across different markets, I bring my deep understanding of how to expedite the transition of research findings and learnings and connect these to the next phase of consulting work. I bring my global FMCG brand and marketing experience as a bridge between research learnings and the business stakeholders. Show less



RPM International Inc.

• United States
• Chemical Manufacturing
• 200 - 300 Employee

• Marketing Director - APAC for RPM Consumer Group

  • Jan 2019 - May 2022

  Returning to Australia after 13 years as an expat with PMI I changed industries and joined RPM International with the core challenges of growing sales for American brands with low brand awareness, to optimize the product portfolios for improved profitability, to build a high performing marketing team and to create a digital platform for the business. The scope of the business was both B2C and B2B. My core responsibilities were to develop and lead portfolio strategy, marketing strategy, digital, traditional and CX communications and promotions, develop an E-Commerce route market and key stakeholder collaboration. Show less



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Director - India

  • Aug 2016 - Nov 2018

  I relocated (with family) to India with the challenge of driving sales growth that had been flat for two years prior. My key focus was building a robust portfolio strategy and developing integrated marketing campaigns, product upgrades, new product launches and distribution expansion across the wholesale and retail network. The role required close collaboration with an Indian joint venture partner Godfrey Phillips India. Annual marketing budget was US$10 million

• Marketing Director - Pakistan

  • Nov 2013 - Jul 2016

  I relocated from Indonesia to Pakistan (living in Karachi whilst my wife and two children lived in Dubai in a split family posting). I was given the task of turning the Pakistan business from loss making (US$-20mio) to positive operating income within three years based on sales and margin initiatives. The annual marketing budget was US$10 million.

• Head Of Brand Marketing - Indonesia

  • Jun 2010 - Oct 2013

  Indonesia is the largest and most profitable market for Philip Morris globally. I moved to Indonesia (with family) to head up the brand management department for the Hand Rolled Tobacco business which generated over US$500 million operating company income. I managed an annual marketing budget of US$65million, leading a Marketing team of 30

• Global Communication Manager - Marlboro - Switzerland

  • Jan 2008 - May 2010

  Promoted to a global role, I managed an annual budget of US$5million working in tight collaboration with advertising agency Leo Burnett. My scope was to create the global communication and promotional platforms for Marlboro’s menthol/fresh line up of cigarettes.

• Marketing Manager - Australia

  • May 2005 - Dec 2007

  Managed the Brand portfolio and Brand Teams. Responsible strategic planning to market execution. In 2007, received global PMI recognition with an Award For Excellence for the most successful cigarette launch in Australia for 30 years with the brand Choice achieved 1% SOM after 1 year

• Group Brand Manager - Australia

  • Aug 2001 - Apr 2005



Pacific Dunlop

• Australia

• Business Development Manager

  • Oct 1998 - Jul 2001



Lend Lease

• australia

• Marketing Manager

  • Nov 1994 - Oct 1998