Andrew Kong

VP, Strategy & Sales Management - Commercial Banking at CIMB Singapore
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, Singapore, SG
Languages
  • Chinese Full professional proficiency
  • English Full professional proficiency
  • Cantonese Native or bilingual proficiency
  • Malay Professional working proficiency
Skills

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Credentials

  • Excel Data Visualization: Designing Custom Visualizations
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • Excel Formulas and Functions Quick Tips
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Excel: Macros and VBA for Beginners
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Excel: Power Query for Beginners
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • AI in Fintech Essential Training
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Data Analytics: Dashboards vs. Data Stories
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • From Excel to Tableau
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • SAS Visual Analytics 1 for SAS Viya: Basics
    SAS
    Jun, 2022
    - Nov, 2024
  • Excel: Conditional Formatting for Beginners
    LinkedIn
    May, 2022
    - Nov, 2024
  • Predictive Customer Analytics
    LinkedIn
    May, 2022
    - Nov, 2024
  • Self-Service Data Preparation in SAS Viya
    SAS
    May, 2022
    - Nov, 2024
  • Adobe Analytics Manager & Adobe Target Manager for Beginners
    Adobe
    Nov, 2021
    - Nov, 2024

Experience

  • CIMB Singapore
    • Singapore
    • Banking
    • 400 - 500 Employee
    • VP, Strategy & Sales Management - Commercial Banking
      • Aug 2019 - Present

      Focused on driving various strategies such as revenue & AUM growth, ETB cross-sell, increase product penetration and sales incentive program management. Focused on driving various strategies such as revenue & AUM growth, ETB cross-sell, increase product penetration and sales incentive program management.

  • UOB
    • Singapore
    • Banking
    • 700 & Above Employee
    • VP, Senior Analyst - Business Banking
      • Oct 2014 - Aug 2019

      Provide marketing analytics solutions to drive various strategies for Business Banking such as revenue and AUM growth, increase product penetration, drive customer engagement, improve customer experience via MOB and NPS program, develop propensity models to predict customer needs on cash and capital loans, identify opportunities and risks via regular portfolio tracking. Provide marketing analytics solutions to drive various strategies for Business Banking such as revenue and AUM growth, increase product penetration, drive customer engagement, improve customer experience via MOB and NPS program, develop propensity models to predict customer needs on cash and capital loans, identify opportunities and risks via regular portfolio tracking.

  • Citi
    • United States
    • Financial Services
    • 700 & Above Employee
    • Manager, Consumer Insights & Research
      • Aug 2011 - Oct 2014

      Managed regional BrandTrack (Markov Shares) and NPS scorecards. Conduct end-to-end in-house market research projects to support business decisions Managed regional BrandTrack (Markov Shares) and NPS scorecards. Conduct end-to-end in-house market research projects to support business decisions

  • GREAT EASTERN
    • Singapore
    • Insurance
    • 700 & Above Employee
    • Manager, Customer Marketing & Analytics
      • Aug 2008 - Aug 2011

      Provide customer analytics solutions to drive campaign initiatives across products i.e. LIFE, ILP, A&H, GI, UL and Banca for revenue growth Provide customer analytics solutions to drive campaign initiatives across products i.e. LIFE, ILP, A&H, GI, UL and Banca for revenue growth

  • J.D. Power
    • Information Services
    • 700 & Above Employee
    • Manager, Research & Analytics
      • May 2006 - Aug 2008

      Support Syndicated and Proprietary research projects across APAC countries Support Syndicated and Proprietary research projects across APAC countries

  • XM-JWT
    • Singapore
    • Analytics Consultant
      • Mar 2005 - Apr 2006

      Partnering closely with clients on the development of online research studies such as customer satisfaction, brand health, brand positioning, brand site and eDM/ Newsletters improvement. Track survey returns and response rate and produce reports and conduct presentation. Partnering closely with clients on the development of online research studies such as customer satisfaction, brand health, brand positioning, brand site and eDM/ Newsletters improvement. Track survey returns and response rate and produce reports and conduct presentation.

  • Asia Insight
    • Singapore
    • Market Research
    • 1 - 100 Employee
    • Manager, Research & Analytics
      • Apr 2001 - Mar 2005

Education

  • Curtin University
    Bachelor's degree, Business/Commerce
    2001 - 2004
  • Marketing Institute of Singapore
    Post Graduate Diploma in Marketing, Marketing
    2005 - 2006

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